Ana Cantello
Visual Design Lead at Elevation - Web, Marketing & Design for Nonprofits- Claim this Profile
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Bio
Credentials
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edX Verified Certificate for Introduction to Web Accessibility
edX
Experience
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Elevation - Web, Marketing & Design for Nonprofits
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Visual Design Lead
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May 2022 - Present
• Creative Direction and Strategy: . Spearhead the creative direction and vision for design projects, ensuring alignment with brand guidelines . Collaborate closely with cross-functional teams, including marketing, UX and development . Develop comprehensive design strategies and style guides to maintain consistent visual branding across all touchpoints.• Visual Design Leadership:. Lead a team of visual designers, providing mentorship, guidance, and feedback to foster professional growth and maximize design output.. Define and communicate design goals, project timelines, and resource allocation to ensure the execution of design projects.. Conduct design critiques and reviews to maintain design quality standards and promote a culture of continuous improvement.• Branding and Identity:. Conceptualize and develop visual branding elements, including logos, color schemes, typography, and iconography, that convey the essence of the brand.. Ensure brand consistency across all marketing materials, digital platforms, and user interfaces.• User-Centric Design:. Implement accessibility standards to develop user-centered solutions.. Apply a user-centered design approach to create intuitive and engaging user interfaces across web and mobile platforms.. Collaborate with UX designers to optimize the synergy between visual aesthetics and functional usability.. Stay up-to-date with the latest design trends, emerging technologies, and best practices in the field of visual design. Show less
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Visual Designer
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Sep 2019 - May 2022
• Visual Design: Expertise in creating visually designs, including layouts, typography, illustrations, icons, and branding assets. Proficient in using design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) Figma, Adobe Xd and Sketch.• Branding: Experience in developing and maintaining brand identities, including logo design, color schemes, and visual guidelines.• Web and Mobile Design: Designing for responsive web and mobile websites, ensuring a good user experiences across devices and screen sizes.• Communication and Collaboration: Experience collaborating with cross-functional teams to understand project requirements and deliver outstanding design solutions.• Trend Awareness: Strong awareness of current design trends, emerging technologies, and industry best practices. Show less
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Education
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2011 - 2017
Universidad de Buenos Aires
Diseñadora Gráfica -
2019 - 2019
Universidad Tecnológica Nacional
Diplomatura en Usabilidad y Accesibilidad
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