Ana Bekauri

Senior Brand Manager of William Grant & Sons at GD ALCO
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Contact Information
us****@****om
(386) 825-5501
Location
Tbilisi, Georgia, GE
Languages
  • English Native or bilingual proficiency
  • Russian Full professional proficiency
  • French Limited working proficiency
  • Spanish Limited working proficiency
  • Georgian Native or bilingual proficiency

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Credentials

  • Master of Advertising Effectiveness
    Master of Advertising Effectiveness
    Aug, 2023
    - Nov, 2024
  • The Fundamentals of Digital Marketing
    Google Digital Garage
    Aug, 2021
    - Nov, 2024
  • EY Corporate Finance School
    EY
    Dec, 2020
    - Nov, 2024
  • Investment Banking Virtual Experience
    J.P. Morgan
    Dec, 2020
    - Nov, 2024
  • Virtual Internship Program
    KPMG
    Nov, 2020
    - Nov, 2024

Experience

  • GD ALCO
    • Georgia
    • Wine & Spirits
    • 1 - 100 Employee
    • Senior Brand Manager of William Grant & Sons
      • May 2023 - Present

      - Managing the development and execution of brand strategies for a portfolio of alcohol brands to drive growth and increase brand equity.- Managing brand relationships with both off-trade accounts and HORECA channels, including negotiation and execution of commercial agreements and in-outlet brand activations.- Coordinating and executing brand events and sponsorships to increase brand awareness and engagement.- Ensuring brand messaging and creative execution aligns with the overall brand strategy- Managing relationships with agency partners and vendors, including briefing, reviewing, and providing feedback on creative and media plans.- Monitoring the execution of all our marketing activities. Show less

    • Brand Manager of William Grant & Sons
      • Sep 2022 - May 2023

  • TBC
    • Georgia
    • Banking
    • 700 & Above Employee
    • Brand Experience Communications
      • Dec 2021 - Sep 2022

      - Participated in the planning, development, and execution of various brand experience-related marketing and communication initiatives. - Contributed to creating compelling content, including social media posts, blog articles, email newsletters, and other marketing collateral. - Collaborated with cross-functional teams, including creative, digital, and PR, to ensure the successful execution of brand experience initiatives. - Assisted in the coordination and execution of various events, activations, and campaigns, including logistics, vendor management, and on-site support. - Assisted in developing and maintaining various communication materials, including press releases, visual content, and internal communication tools. Skills: Marketing strategy • Research • Creativity • Attention to detail • Strategic thinking • Project Management • Customer-centric approach Show less

  • Forbes Woman Georgia
    • Georgia
    • Media Production
    • 1 - 100 Employee
    • Business Journalist
      • May 2021 - Dec 2021

      - Conducted in-depth interviews with business professionals from various industries to produce informative and engaging content on their experiences, challenges, and successes.- Wrote and edited articles for print publications, ensuring accuracy, clarity, and consistency of style.Skills: Storytelling • Copywriting • Research • Adaptability • Analysis

    • Journalist
      • Feb 2021 - Apr 2021

      News Section for the Digital Publication

Education

  • Free University of Tbilisi
    Bachelor's degree, Business Administration, Marketing
    2019 - 2023

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