Ana B.

Chief of Staff at Black Wolf
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Contact Information
us****@****om
(386) 825-5501
Location
Boca Raton, Florida, United States, US
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency
  • French Professional working proficiency

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Experience

    • United States
    • Consumer Goods
    • 1 - 100 Employee
    • Chief of Staff
      • Feb 2023 - Present

    • Project Manager
      • Aug 2020 - Feb 2023

    • Canada
    • Retail
    • E-Commerce & Marketing Coordinator
      • Jan 2019 - Aug 2020

      •Create product listings and description on Shopify & Amazon •Troubleshoot the website and create cases on Amazon.ca •Working knowledge of Google Analytics, Later, Canva, Asana, Clockify, Trello, Slack, Screaming Frog, Facebook Ads Manager, Google Ads and Mailchimp •Perform an SEO Audit by using Screaming Frog. •Manage and optimize Facebook Ads & Google Search Ads •Planning and scheduling content in advance through Later App •Create content for our Instagram and Facebook page and engage with our followers. •Reach out to Influencers in our niche market and send them free samples. •Write blog posts that improve our websites SEO by using keyword research tools such as Ahrefs, Ubersuggest. • Run social giveaway campaigns in collaboration with other brands that have similar values as Ecospaw • Coordinated the website videos and e-commerce images with the CEO, the freelance videographer and photographer. • Customer Service (Shopify and Amazon) Show less

    • Canada
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • E-Commerce Specialist
      • Jan 2018 - Jun 2018

      •Work directly in the E-Commerce platform system (Magento), writing product content is accurate, posted and completed in both English and French. •Work closely with the marketing team for upcoming campaigns and email newsletters. •Assist in running site-wide promotional events. •Proficient in Google Analytics, Magento Analytics, Mailchimp and Wordpress. •Monitor industry trends and best practices. •Provide analytical reports of online sales. •Content merchandising. •Develop a strategic plan based on historical performance, research, customer shopping patterns and customer feedback to drive sales and enhance the purchasing experience qualifications. •Assist in working with 3rd party fee based affiliates to drive customer acquisition. •Update inventory ins and outs through inventory system and website back-end. •Momentis Fashion ERP. Show less

  • Simply Moda
    • 5730 Rue Donahue
    • E-Commerce & Marketing Assistant
      • Nov 2015 - Dec 2017

      Simply Moda is an e-commerce fashion boutique with multiple recognized and high end brands. - Identify opportunities to improve site navigation and search as new assortments and product categories are introduced. - Upload SKUs, titles, descriptions, pictures and search terms by using excel spreadsheets.(prestashop) - Supervise freelancers and colleagues on data entry and research for the e commerce platform in order to get new products live on Prestashop ( SKU creation, descriptions, size charts, editing from graphics) - Create Advertising Campaigns for Google Adwords, Bing Ads, Facebook Advertising and Amazon Advertising. - Improved Amazon’s Campaign performance from the baseline, up more than 30% over the previous year. - Prepare reports on the performance of Google Adwords and Amazon Search Term Reports. - Daily and Weekly posts on Facebook and Instagram. - Research keywords and test new Ad Campaigns. - Maintain online assortment integrity as product status and inventory positions change. - Provide monthly sales data reports. - Actively propose new ideas (promotions, sales, discounts, new modules) to our current e-commerce functions and help implement new processes to improve overall workflow by constantly researching industry trends. Show less

    • Canada
    • Retail Apparel and Fashion
    • 100 - 200 Employee
    • Online Merchandise Intern
      • Sep 2015 - Nov 2015

      -Merchandising products. -Uploading SKUs, descriptions, and images. (Magento) -Research on cross-selling/up-selling and various web analytics tools for upcoming website ideas. - Marketing Research for website optimization. -Managed the Excel sheets in order to verify the products information. -Assisting the E- commerce team on various tasks. -Merchandising products. -Uploading SKUs, descriptions, and images. (Magento) -Research on cross-selling/up-selling and various web analytics tools for upcoming website ideas. - Marketing Research for website optimization. -Managed the Excel sheets in order to verify the products information. -Assisting the E- commerce team on various tasks.

Education

  • Concordia University
    Bachelor of Business Administration - BBA, Marketing
    2011 - 2015

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