Ana B.

President at Credit Europe Leasing IFN SA
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Contact Information
us****@****om
(386) 825-5501
Location
Romania, RO
Languages
  • Romanian -
  • English -
  • French -
  • Italian -

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Experience

    • Financial Services
    • 1 - 100 Employee
    • President
      • Dec 2018 - Present

    • Deputy Vice-president
      • Sep 2011 - Dec 2018

      - Results Orientation: Strong driven attitude for action and for achievement of tangible results;- Vision and business intelligence skills: Expertise in managing and coaching people, building processes and procedures, project management, change management, business & people development and retention of talents;- Business Overview: Experience driving strong interface & partnerships with sales teams, third parties and all types of clients; ability to identify new deals and leads new initiatives;- Project Management: Experience in managing complex projects, working with cross functional teams;- Innovative: Passion for applying new processes, tools and technology in a way that measurably improves business performance;- Strong networker: High ability to connect, to seek out new business opportunities and to maintain the relations with the existing portfolio of clients with power on decision makers, for achieving the established target;- Leadership attitude: High degree of initiative, focused on results, having a positive, “can-do” attitude, strong management skills and leadership qualities, who can encourage others to give their best; Show less

    • Sales & Marketing Director
      • Apr 2005 - Sep 2011

      - Coordinates the activity of the department being a connection between the clients, suppliers and brokers, and the other departments in order to obtain business profitability and customer satisfaction;- Develops Sales & Marketing strategies to reach defined targets, under the global group strategy;- Manages and coaches sales people in line with the company policy and under the approved sales strategy;- Along with the team, develops sales presentations personalized by each client considering each client's needs, especially market differentiators;- Increases client portfolio in order to achieve the target defined;- Maintains and develops successfully customer relationships, continuously analyze new market segments, finds opportunities to expand and develop the business and identify new partnership opportunities; Show less

    • Financial Services
    • 1 - 100 Employee
    • Senior Marketing Officer
      • Apr 2002 - Apr 2005

      - Develops sales presentations in order to grow the client’s portfolio; - Visits the customers, negotiates the terms of the business, obtains the necessary documentation and approvals from the management, checks the financial indicators of the client, follows the proposal in the credit committee and signs leasing contracts with clients; - Extends client’s portfolio and increases the loyalty of the existing portfolio through personalized solutions; - Prepares daily, weekly and monthly reports of the visits, files and achievements; - Keeps a good relation with vendors and extend the supplier’s network through visits and direct contact; Show less

  • Fundatia Pro
    • Bucharest, Romania
    • Marketing Manager
      • Mar 2001 - Apr 2002

      - Develops, manages and implements marketing strategy and handles yearly budgets for each educational brand of the group; - Supervises and coordinates Marketing department of the group companies covering educations, research and special projects; - Develops presentations, briefs, media plans and coordinates new business activities; - Develops, manages and implements marketing strategy and handles yearly budgets for each educational brand of the group; - Supervises and coordinates Marketing department of the group companies covering educations, research and special projects; - Develops presentations, briefs, media plans and coordinates new business activities;

  • Media Pro Group
    • Bucharest, Romania
    • Advertising Manager
      • Mar 1999 - Mar 2001

      - Valuates the proficiency of specific accounts (P&L management); - Develops the communication strategies for each brand, according to the specific target audiences; - Manages account team to meet specific assignments; - Monitors the activities of major competitors in order to properly react in due time to changes; - Manages trade marketing activities for specific brands; - Coordinate the relation with advertising agencies, printing house, distribution network; - Valuates the proficiency of specific accounts (P&L management); - Develops the communication strategies for each brand, according to the specific target audiences; - Manages account team to meet specific assignments; - Monitors the activities of major competitors in order to properly react in due time to changes; - Manages trade marketing activities for specific brands; - Coordinate the relation with advertising agencies, printing house, distribution network;

Education

  • Academia de Studii Economice din București
    Bachelor's Degree, Commerce, Marketing
    1992 - 1997
  • University of Bucharest
    Post graduate course in Journalism and Communication, Communication and Media Studies
    1999 - 2000
  • Hüsnü M. Özyeğin University, Istanbul, Turcia
    Business Finance module
    2009 - 2009
  • Liceul Matei Basarab
    Bachelor of Science (BS), Mathematics and Physics
    1988 - 1992

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