Ana Alvarez

Senior Business Development Manager- Fashion & Fibres at Oritain
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Contact Information
us****@****om
(386) 825-5501
Location
London, England, United Kingdom, UK
Languages
  • English Native or bilingual proficiency
  • Spanish Native or bilingual proficiency
  • French Full professional proficiency
  • Italian Limited working proficiency

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Experience

    • New Zealand
    • Research Services
    • 100 - 200 Employee
    • Senior Business Development Manager- Fashion & Fibres
      • Aug 2022 - Present

      Currently building verification of origin testing programs to help brands develop their traceability strategy and map their supply chain from fibre to finished garment. Currently building verification of origin testing programs to help brands develop their traceability strategy and map their supply chain from fibre to finished garment.

    • United Kingdom
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Head Of Sales
      • Sep 2021 - Aug 2022

      • Responsible for all B2B sales both in the UK and internationally.• Created a global distribution strategy and expanded the brand in 25 countries including USA, Canada, AUS & NZ.• Managed small sales team and organised/hosted trade shows.• Experienced at prospecting and building successful, lasting relationships with new distributors, agents, retailers and other brands.• Proposed next year's sales strategy with a framework for steady growth, achieving targets, generating leads and long-term account management. Show less

    • Wholesale Manager
      • Aug 2020 - Aug 2022

      Our mission: To be kind to the planet. Kind Bag is on a mission to empower people to live a more sustainable life by creating stylish accessories that look good and do good. We aim to inspire a new generation of conscious consumers who are committed to having a positive impact on the planet.Responsible for managing all B2B sales and expanding UK and International accounts.

    • Retail Luxury Goods and Jewelry
    • Wholesale Account Manager
      • Jan 2020 - Aug 2020

      • London based showroom representing 10 mid-luxury international brands. • Responsible for 6-10 brands: managing existing accounts in the UK, increasing sales & opening new accounts. • In charge of prospecting, cold calling and reaching out to potential clients and new stores, increasing overall appointments for the season. • Organized and led appointments for the season, increased buys by 10% by identifying best-sellers and up-sells. Opened 52 new accounts in one season. • Comfortable with multi-tasking and daily changing activites, as well as organizing operations, creating reports and analysis of sales. **Company had to temporarily close due to Covid-19. Show less

    • United Kingdom
    • Luxury Goods & Jewelry
    • Junior Buyer
      • Jan 2019 - Dec 2019

      Luxury Fashion Start-Up • Managed all key data, buy sheets for all categories, buy reports, seasonal buy presentations and budgets. • In charge of developing the seasonal strategy for the company, identifying key opportunities in different markets and tactical plans to ensure the growth of sales for every brand. • Attended market for three seasons and did the selection process independently with great success, discovering and sourcing unique luxury brands that performed well across the RTW, Jewellery, Bags, Couture, Shoes & Accessories categories. • Used my analytical and creative skills for exclusive product development. • Daily negotiation to achieve positive trading conditions. • Analysis of sales performance across all brands proposing and liaising with the rest of the team to execute actions in order to improve sales and growth of the business. • In charge hiring and managing of a small team of assistants, social media and customer relations interns while helping supporting their developments and performance. • Pushed sales growth and overall department performance. Show less

  • Kenda Shoes
    • Mexico and London
    • Brand and Wholesale Manager
      • Jan 2018 - Mar 2019

      • Developed this handmade leather sandal brand start-up in unison with the owner. • Designed and worked hands-on with artisans to develop all styles. • Managed social media accounts and created brand sales campaigns. • Organized brand campaigns working with photographers, models and styling shoots myself. • Managed sales both wholesale & retail, acquired more than 20 stockists in key cities in Mexico and internationally, just in the first year. • Managed e-commerce website, creation, SEO, Google Analytics, AD campaigns, traffic and sales. • Managed all brand communication, magazine features and articles. Show less

    • Online Audio and Video Media
    • 1 - 100 Employee
    • Editorial Research Assistant
      • Oct 2017 - Dec 2017

      • Social media manager for online magazine. • Researched content and wrote and published articles on the website. • Monitored traffic to improve reader and follower engagement. • Assisted with interviews and photoshoots. • Social media manager for online magazine. • Researched content and wrote and published articles on the website. • Monitored traffic to improve reader and follower engagement. • Assisted with interviews and photoshoots.

    • France
    • Retail Apparel and Fashion
    • 300 - 400 Employee
    • Part-time Sales Assistant
      • Oct 2016 - Apr 2017

      • Part-time role while completing my thesis and final year at university. • Managed shop floor in Selfridges concession, achieving weekly and monthly sales targets. • Best performing store in the UK. • In charge of the store’s Instagram page. • Versatile with languages and luxury brands. • Part-time role while completing my thesis and final year at university. • Managed shop floor in Selfridges concession, achieving weekly and monthly sales targets. • Best performing store in the UK. • In charge of the store’s Instagram page. • Versatile with languages and luxury brands.

    • United States
    • Retail Apparel and Fashion
    • 200 - 300 Employee
    • Wholesale Showroom Assistant
      • Jun 2016 - Sep 2016

      • Aided brand managers with luxury client’s budget sheets. • Visually merchandised showroom and styled models. • Maximised opportunities for wholesale deals by supporting managers with daily admin and database tasks. • Aided brand managers with luxury client’s budget sheets. • Visually merchandised showroom and styled models. • Maximised opportunities for wholesale deals by supporting managers with daily admin and database tasks.

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Allocator (Merchandise Admin Assistant)
      • Jan 2015 - Jan 2016

      Accessories and Womenswear Allocator Year Placement. • Allocated stock to ensure maximisation of sales • Developed and maintained advantageous relationships with brands, suppliers, retail ops and buyers. • • • Organized RTVs and model stock levels. • Created and implemented Best and Worst Seller trackers to monitor risks and opportunities. • Everyday responsibilities included: allocating stock, developing and maintaining good relationships with suppliers, retail ops and buyers, maintaining model stock levels, organizing RTVs, developing a working knowledge of brands and solving any problems that arose. Show less

Education

  • University of Westminster
    Bachelor's degree, Fashion Buying and Merchandise Management
    2013 - 2017
  • London College of Fashion, University of the Arts London
    Intensive Shoe Design Summer School, Footwear Design
    2017 - 2017
  • The Hong Kong Polytechnic University
    Fashion Merchandise Management, Fashion Merchandising
    2016 - 2016
  • American School of Puerto Vallarta, Mexico
    Highschool diploma
    2007 - 2013
  • Lycee International de Saint Germain-en-Laye
    Highschool
    2010 - 2011

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