Anıl Yuvalı
Head of SEO & Digital Analytics at Etstur- Claim this Profile
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English Native or bilingual proficiency
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Turkish Native or bilingual proficiency
Topline Score
Bio
Credentials
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British Council - Aptis English Exam (Highest Score)
British CouncilSep, 2019- Nov, 2024 -
Searchmetrics Green Belt
SearchmetricsApr, 2018- Nov, 2024 -
Searchmetrics Yellow Belt
SearchmetricsApr, 2018- Nov, 2024 -
Digital Marketing Communication
Boğaziçi UniversityFeb, 2017- Nov, 2024 -
Digital Marketing Communication
IABFeb, 2017- Nov, 2024 -
Google Adwords Fundamentals & Search Advertising
Google -
Google Analytics IQ
Google -
Google Analytics for Beginners
Google -
SEMrush SEO Fundamentals
SEMrush -
Semrush SEO Toolkit
SEMrush
Experience
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Etstur
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Türkiye
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Travel Arrangements
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700 & Above Employee
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Head of SEO & Digital Analytics
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Sep 2019 - Present
⁍ Evangelizing, increasing awareness and educating people across multiple departments about the value of SEO, inculcating that it’s a holistic process that necessitates the cooperation of many departments in order to ensure that SEO is at the forefront of their thinking and the right SEO decisions are made throughout the company. ⁍ Source of knowledge and advocate for all things related to SEO, proactively sharing new ideas/recommendations and establishing organization-wide SEO best practices, guidelines and objectives for other teams to adhere to in order to achieve ongoing organic traffic/revenue growth. ⁍ Responsible, managing and the main point of contact across the organization about digital analytics (e.g., anything related to Google Analytics, GTM, data analysis), in addition to SEO. ⁍ Developing short and long-term SEO strategies and roadmaps, prioritizing the projects according to their required effort and projected ROI to maintain the organic traffic, conversion and revenue growth in a feasible way. ⁍ Working closely and setting meetings with the product managers, developers, UX/UI and content teams periodically to ensure SEO best practices are properly implemented on newly developed code, produced content and interface changes, sharing new SEO opportunities with them, and guiding the execution of the SEO roadmap to realize the traffic/revenue growth. ⁍ Writing and developing manual documents for each SEO project as a guideline for the relevant team, especially software developers, to implement. ⁍ Utilizing huge analytics datasets and taking actionable insights by statistical inference to formulate, iterate and improve the SEO performance/strategies. ⁍ Building content strategy and structure based upon the requirements of different page types for better efficacy by taking factors into account such as search/user intent, entity-oriented approach and semantics (i.e., topical map, coverage, relevance). Show less
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Sempeak
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Türkiye
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Advertising Services
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1 - 100 Employee
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SEO Executive
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Oct 2018 - Sep 2019
⁍ Executed data-driven SEO analyses through a holistic approach by creating strategic recommendations such as providing architectural, technical and content-related recommendations to the clients of Sempeak. ⁍ Prepared end-to-end SEO roadmaps of the projects and scheduled work in line with budgets and objectives to ensure achieving client’ KPIs by performing analyses including but not limited to: • Creating content layout according to LSI context. • Determining the landing pages/keywords to be targeted by performing in-depth website, sector and competitor analysis. • Creation of a suitable category tree according to targeting strategies. • Preparing and sharing the content and linking strategies for the articles to be published. • Designing the backlink strategy according to the degree of competition by making competitor and sector analysis. ⁍ Performed in-depth keyword research to optimize existing contents and discover new opportunities for content development to improve rankings and increase relevant traffic in accordance with the content strategy of the clients’ websites. ⁍ Audited existing content, performed content/entity gap analysis by analyzing the main competitors to uncover opportunities for optimization and to find gaps for developing content strategy. ⁍ Reviewed new landing page wireframes of clients’ websites. Coordinated with clients’ developer and design team during the site build process to ensure SEO best practices were being implemented. Provided recommendations for such as architecture and taxonomy. Created wireframes from scratch when necessary in order to convey the optimum structure for SEO in an intelligible way. ⁍ Managed multiple website migrations, including a complex e-commerce migration from one CMS to another. ⁍ Forecasted the potential traffic and revenue growth of client websites in order to the prepare strategy and ensure that campaign results were closely aligned with clients' expectations. Show less
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SEM
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Türkiye
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Advertising Services
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400 - 500 Employee
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SEO Analyst
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Jun 2017 - Jul 2018
⁍ Laid the foundations and got familiar with search engine optimization fundamentals, thanks to SEM’s adept SEO team. ⁍ Worked directly with SEO managers, attended client meetings with them, and thus learned reporting and presentation methods. ⁍ Created in-depth keyword research analysis to add to the rank tracker tool and have a better understanding of the relevant market and competitive environment. ⁍ Monitored and evaluated search results and search performance to get insights about the competition and pointed out key areas of potential optimizations in accordance with client goals. ⁍ Investigated competitors’ link strategies, found the link opportunities and implemented link building campaigns in coordination with client SEO goals. ⁍ Kept fully abreast of the latest SEO and digital marketing industry trends/updates and adjusted the SEO strategy of the client websites accordingly. ⁍ Managed the SEO campaigns of brands with SEO managers including: Kamil Koç, Garanti Emeklilik, Garnier, Ford İkinci El, Fanatik, Morhipo. Show less
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Education
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Boğaziçi University
Graduate Degree, Digital Marketing Communication -
2012 - 2015
Yeditepe University
Bachelor's degree, English Language and Literature -
Eyuboglu Egitim Kurumlari
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