Amy Ashton
Executive Assistant at Atrium Sports- Claim this Profile
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Bio
Sy-Anne Holden
Amy was my first manager in Category Management at Beiersdorf, and she really inspired a love for all things category and shopper. One thing I learned from Amy that has been vital for my development has been the balance of analytical and influencing skills. I was encouraged to be creative with my work and this has helped me to develop unique relationships with key accounts across various sectors. I'd highly recommend Amy as a leading category expert.
Lydia Hartmann
I had the pleasure of working with Amy when she led the Beiersdorf Category Management team. Amy possesses a strong blend of analytical and interpersonal skills, and her influential style drives insight into action. Alongside her Category and Shopper Insight skills, she is an excellent manager and mentor.
Sy-Anne Holden
Amy was my first manager in Category Management at Beiersdorf, and she really inspired a love for all things category and shopper. One thing I learned from Amy that has been vital for my development has been the balance of analytical and influencing skills. I was encouraged to be creative with my work and this has helped me to develop unique relationships with key accounts across various sectors. I'd highly recommend Amy as a leading category expert.
Lydia Hartmann
I had the pleasure of working with Amy when she led the Beiersdorf Category Management team. Amy possesses a strong blend of analytical and interpersonal skills, and her influential style drives insight into action. Alongside her Category and Shopper Insight skills, she is an excellent manager and mentor.
Sy-Anne Holden
Amy was my first manager in Category Management at Beiersdorf, and she really inspired a love for all things category and shopper. One thing I learned from Amy that has been vital for my development has been the balance of analytical and influencing skills. I was encouraged to be creative with my work and this has helped me to develop unique relationships with key accounts across various sectors. I'd highly recommend Amy as a leading category expert.
Lydia Hartmann
I had the pleasure of working with Amy when she led the Beiersdorf Category Management team. Amy possesses a strong blend of analytical and interpersonal skills, and her influential style drives insight into action. Alongside her Category and Shopper Insight skills, she is an excellent manager and mentor.
Sy-Anne Holden
Amy was my first manager in Category Management at Beiersdorf, and she really inspired a love for all things category and shopper. One thing I learned from Amy that has been vital for my development has been the balance of analytical and influencing skills. I was encouraged to be creative with my work and this has helped me to develop unique relationships with key accounts across various sectors. I'd highly recommend Amy as a leading category expert.
Lydia Hartmann
I had the pleasure of working with Amy when she led the Beiersdorf Category Management team. Amy possesses a strong blend of analytical and interpersonal skills, and her influential style drives insight into action. Alongside her Category and Shopper Insight skills, she is an excellent manager and mentor.
Experience
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Atrium Sports
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Spectator Sports
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1 - 100 Employee
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Executive Assistant
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May 2021 - Present
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Consultant
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Oct 2019 - May 2021
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Keemotion - an Atrium Sports company
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Belgium
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IT Services and IT Consulting
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1 - 100 Employee
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Process and Management Reporting Consultant
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May 2019 - May 2019
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Beiersdorf
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Germany
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Personal Care Product Manufacturing
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700 & Above Employee
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Lead Category Manager
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May 2013 - May 2019
Leading the Category Management Team in the UK and providing a point of expert knowledge for the wider Northern Europe Category Management teams.Developing Category Strategies in all BDF categories bespoke for the UK Health & Beauty retail trade.Working with IRI, Kantar, Nielsen, DunnHumby, Amia & Boots Advantage Card data (amongst others) to turn insight into relevant and deliverable action for retail partners.Supplying insight to the global network of BDF affiliates and driving NPD/EPD for the UK shopper. Show less
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Senior Category Manager
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Jan 2008 - Jun 2018
Develop bespoke retailer category strategies and influence retail partners to implement them to grow their category and improve their shoppers journey.Provide market insight through manipulation of Kantar and IRI data. Turning insight from this and unique research projects into action.
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Category Marketing Manager
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Apr 2007 - Dec 2007
Analysis of market trends to assist in the development of household products suitable for the private label market within U.K. Supermarkets. Building the marketing plan for those products and managing their lifecycle. Also responsible for factory communication to and from the Marketing and Sales Departments. Analysis of market trends to assist in the development of household products suitable for the private label market within U.K. Supermarkets. Building the marketing plan for those products and managing their lifecycle. Also responsible for factory communication to and from the Marketing and Sales Departments.
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Henkel
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Germany
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Manufacturing
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700 & Above Employee
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Category Marketing Manager
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Jan 2005 - Apr 2007
U.K. business acquired by Robert McBride in April 2007 U.K. business acquired by Robert McBride in April 2007
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Business Development Manager
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Aug 2002 - Dec 2004
Privately owned Own Label and some branded manufacturing company. Own Label products were developed in house. Business acquired by Henkel in January 2005. Privately owned Own Label and some branded manufacturing company. Own Label products were developed in house. Business acquired by Henkel in January 2005.
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Education
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1999 - 2002
The University of Birmingham
Bachelor of Science (BSc), Psychology -
1991 - 1998
Heart of England School and 6th Form Centre
Community
