Planning Director

• Apr 2022 - Present

Associate Planning Director

• Mar 2021 - Apr 2022

Senior Account Planner

• Jan 2020 - Mar 2021

Account Planner

• Feb 2018 - Jan 2020

Assistant Account Planner

• Jun 2016 - Feb 2018

Associate Research Analyst

• Feb 2015 - Jun 2016

Assess business and research objectives, identify optimal methodologies, and scope projects Design integrated and comprehensive research plans through a combination of qualitative, quantitative, and secondary research methodologies for corporate, consumer, and healthcare clients Manage day-to-day account relationships and communications with internal teams as well as external clients including SC Johnson, University of Illinois, University of Chicago, Astellas, Barilla, Cars.com, and Hilton Manage teams who conduct fieldwork and timelines Analyze complex data sets to identify actionable insights and synthesize into client-ready reports Collaborate with communications marketing teams, including digital, analytics, media, creative, and account to identify and implement recommendations across client business

Graduate Teaching Assistant

• Aug 2014 - Dec 2014

Assist professor with ADV 150 Introduction to Advertising class logistics for four class sectionsProvide course assistance and guidance to over 600 students Responsible for processing exams, grading assignments and computing final grades Facilitate extra credit opportunities contributing to scholarly research for faculty and graduate students

Graduate Research Assistant

• Jan 2014 - Jul 2014

Principal Investigator: Dr. Michelle Nelson, Associate Professor of Advertising and Communications at University of Illinois in Urbana-Champaign • “How Preschool Children are Socialized as Consumers”• Nutrition Education and Media Literacy in Elementary School Children

Senior Account Manager

• Sep 2013 - Dec 2014

Acts as liaison between the clients (Refinery Health Club, Wingin Out, and a technology start-up) and the agency Leads a team of 7 members to plan, create, and execute a marketing campaign Consults with client to provide strategies to build a brand for a local tech start-up company Acts as liaison between the clients (Refinery Health Club, Wingin Out, and a technology start-up) and the agency Leads a team of 7 members to plan, create, and execute a marketing campaign Consults with client to provide strategies to build a brand for a local tech start-up company

Campus Public Relations Representative

• Sep 2012 - Dec 2014

Seek out campus events and organize opportunities for the salon to create brand recognition on campus Market the salon to students on the UIUC campus Implement social media opportunities for the salon by maintaining an active Facebook and Twitter account Seek out campus events and organize opportunities for the salon to create brand recognition on campus Market the salon to students on the UIUC campus Implement social media opportunities for the salon by maintaining an active Facebook and Twitter account

Research Intern

• Jun 2014 - Sep 2014

Foster development of a social listening tool, analyzing the digital conversation to mine strategic insights for new business pitches and clients Perform cluster analysis for market segmentations to determine "white space" and consumer tensions for various product categories Survey design for global brands and contributions to thought leadership pieces Quantitative and qualitative analysis of consumer perception, behavior, and stakeholder interests across several product categories Interpret and present quantitative research to clients and teams in simple language and easy-to-understand formats

Sales and Marketing Manager

• Aug 2011 - May 2014

Assist in organization and assembly of pop-up stores Recruit new wholesale accounts through public relations and sales at street festivals Created a Facebook and Twitter account for the company, manage social media to expand market Document and organize finances for the accountant in preparation of tax season Assist in organization and assembly of pop-up stores Recruit new wholesale accounts through public relations and sales at street festivals Created a Facebook and Twitter account for the company, manage social media to expand market Document and organize finances for the accountant in preparation of tax season

Research Intern

• Dec 2013 - Jan 2014

Developed a qualitative coding framework for survey responses in National Pork Board’s tracking study Analyzed and presented findings to client to increase marketing message effectiveness Developed a qualitative coding framework for survey responses in National Pork Board’s tracking study Analyzed and presented findings to client to increase marketing message effectiveness

Branch Manager

• Aug 2009 - Sep 2010

Managed a local branch yielding over $30,000 with a 17% profit margin Hired and managed 8 employees and worked closely with them to ensure efficient progress Created bi-monthly payrolls for employees and implemented a marketing strategy yielding over 50 leads Managed a local branch yielding over $30,000 with a 17% profit margin Hired and managed 8 employees and worked closely with them to ensure efficient progress Created bi-monthly payrolls for employees and implemented a marketing strategy yielding over 50 leads