Experience

MARQUIS

• Guernsey
• Luxury Goods & Jewelry
• 1 - 100 Employee

• SVP Marketing Strategy

  • Sep 2016 - Present

  Drive revenue at FIs with data analytics and MCIF & CRM software to keep clients focused on staying strategic and delivering value to their members/customers. Helping clients maximize their marketing budget by leveraging their data. Work with C-Level and Management teams to analyze and strategically position their organization to meet and exceed KPIs/goals with marketing solutions that work. As an extension of the client's management team, I delve into the data, determine what will maximize their efforts while staying within budget, facilitate effective marketing programs, and measure the outcome for every program launched and return for every dollar spent. MARQUIS offers software and MCIF solutions to help banks and credit unions meet their specific goals. Analytics should drive growth. As the largest provider of MCIF solutions in the world, we guarantee your success. Our Marketing Strategy encourages innovation for results that matter. Make the most of your marketing plan by using data, promoting positive actions, finding ways to continually improve your numbers. SVP Marketing Strategy (January 2021 - Present) VP Marketing Strategy (October 2017 - December 2020) VP Marketing Analytics (Jan 2017 - October 2017) Marketing Strategist (2016) Show less



Triple Threat Advertising

• President/CEO

  • Jan 2011 - Present

  At Triple Threat Advertising, our strategies help place your organization's brand identity in the limelight to be noticed by your target market and envied by your competition. Offering a unique blend of advertising, marketing, graphic design, and technological talent, Triple Threat Advertising turns novel ideas into thriving campaigns. From the big picture approach of branding strategies, project management, and creative analysis to the intricate level of digital marketing, graphic design, public relations, and event planning, Triple Threat understands the importance of reaching your consumers and achieving your objectives. Show less



Pentagon Federal Credit Union/Belvoir Federal Credit Union

• Manager, Marketing & Public Relations

  • Jun 2008 - Aug 2016

  Manager, Payment Solution Products (May 2016 - August 2016) Manager, Marketing and Public Relations (2014-April 2016) Digital Marketing & Public Relations Manager (2012-2014) E-Marketing and Public Relations Specialist (2010-2012) E-Marketing Specialist (2008-2010) Belvoir FCU (June 2008 - April 2016) *Belvoir FCU acquired by Pentagon FCU Oversee the team responsible for company’s marketing, branding, and communications. Responsible for all outlets of digital/mobile marketing, Web site development/programming, data/product analysis, and Public Relations. Research, analyze trends, and customize reports for management team to determine direction of organization. Database Administrator for the Market Customer Information File (MCIF) system. Responsible for the planning, direction, and implementation of projects that increase brand awareness, build credibility, and enhance the member experience through NPS (Net Promoter Score). Manage budgets and annual marketing plan. Organize companywide events. Negotiate contracts and maintain vendor relationships. Build, maintain, and manage public relations through media coverage and communication efforts. Media contact for organization. Write and distribute press releases, media alerts, and editorials. Pentagon FCU (May 2016 - August 2016) Manager, Payment Solution Products Managed the member's journey of credit cards and debit cards via the NPS platform Medallia. Assisted with internal creative and external collateral for members and prospective members. Aided in determining best practice approaches for the card portfolios as it relates to acquisition through a variety of channels. Show less



Lanier & Company, PA

• United States
• Insurance

• Advertising and Marketing Specialist

  • Aug 2006 - Dec 2008

  Directed the advertising and marketing for organization. Oversaw the design and implementation for direct mail programs. Managed vendor relationships. Determined apropos mediums and target markets. Created layouts and designs for campaigns. Designed, packaged, and distributed client presentations. Trained incoming personnel. Directed the advertising and marketing for organization. Oversaw the design and implementation for direct mail programs. Managed vendor relationships. Determined apropos mediums and target markets. Created layouts and designs for campaigns. Designed, packaged, and distributed client presentations. Trained incoming personnel.



AiA LogoTools

• Advertising/Marketing Assistant

  • May 2006 - Aug 2006

  Internship Internship



Norpro Othotics & Prosthetics Inc

• Wellness and Fitness Services
• 1 - 100 Employee

• Admin & Marketing Assistant

  • May 1998 - Sep 2003

  Administrative work Helping patients Designing marketing campaigns around existing/new segments in the market Administrative work Helping patients Designing marketing campaigns around existing/new segments in the market