Experience

STEPR
• United States
• Wellness and Fitness Services
• 1 - 100 Employee
• Content Producer

  • Jul 2023 - Present


Homemade

• Australia
• Hospitals and Health Care
• 1 - 100 Employee

• Head of Operations and Content

  • Jun 2021 - Sep 2022

  *Business manager for all stages of operational and creative development for 200+ live stream cooking classes and on-demand video productions specializing in live-commerce experiences for brands serving a highly-engaged 1.75 million attendees and surpassing the early stage startup goal of $1 million in annual revenue *Established video and photography production workflows by implementing project management tools, show workbacks, and guiding logistics for all live stream productions and projects to optimize organizational efficiency, increasing content volume and quality to enable a 35% increase in brand partnership renewals *Creative director and producer for in-studio product and food photography shoots. Commercial and editorial marketing assets featured on web, print, social, and email for luxury brands and retailers. *Designed concepts featuring cookbook authors, environmental organizations, and social impact programs to increase awareness and support new product launches * Managed 15- 20 brand partnerships. Standout Clients: USO, Bob’s Red Mill, The Nature Conservancy, Splenda, Breville USA, and Stanley resulting in reoccurring partnership renewals and portfolio expansion Show less



Alo Moves

• United States
• Health, Wellness & Fitness
• 1 - 100 Employee

• Head of Media

  • Jul 2020 - May 2021

  Directed all digital media from inception to launch for yoga, fitness, and mindfulness content, driving subscription and brand growth for a 350K+ member platform and app that connects movement, technology, and community.* Designed annual media strategies and roadmaps using both quantitative and qualitative data: drawing insights from video performance and retention metrics, paid marketing acquisition, and brand campaign performance resulting in 300% subscription membership growth, decreasing churn rate by 40%, and increasing user retention* Led producers, editors, and copywriters in the curation of educational programming and high-conversion video & photo marketing assets and messaging across organic and paid social channels resulting in an aggregate social media following of 1.9 million across Facebook, Instagram, YouTube, and Pinterest.* Created Fitness and Mindfulness verticals based on market research and trend analysis that supported user engagement and accelerated acquisition revenue* Reported directly to the CEO and partnered with Growth Marketing, Brand, and Product to achieve unparalleled subscription and audience growth through the development and production of original content.* Spearheaded the implementation of end-to-end music for 2,500 titles covering agency management, station curation, licensing, and product integration* Oversaw sourcing, hiring, onboarding, training, and development of on-camera fitness & wellness talent, in-house production employees, and contractors.* Managed a 12-person in-house production team plus independent contractors, including camera operators, audio engineers, gaffers, and makeup artists Show less

• Executive Producer

  • May 2019 - Jul 2020

  Head of subscription media strategy and investments while leading a high-performance team of in-house production creatives and a roster of 25-30 world-class fitness and yoga instructors. * Led a production team of 10+ in strategy, marketable content storyline development, tactical planning, marketing release cadence, and video library optimization for 2,200 on-demand titles.* Recruited world-class yoga, fitness, and mindfulness instructors: including structuring contracts, talent management, developing authentic on-camera presence, and building individual brand recognition* Final approval for all instructional content concepts, fitness & yoga programming, and promotional video and photography marketing assets to serve a global audience, ensuring a valuable user experience. *Partnered with top talent in the wellness industry to craft concepts that align with company strategy and marketing initiatives to build a robust multi-modality video library Show less

• Producer

  • Jun 2017 - May 2019

  Accountable for high-level planning, development, and execution of instructional on-demand fitness and yoga app content with +100K paying members and supporting all media while navigating a rebrand and transitioning to a subscription business model in partnership with the Executive Producer.* Fully accountable for producing over 200 unique educational programs, managing three production crews in multiple locations worldwide, each filming 10-15 days per month.* Designed and Curated 1500+ on-demand yoga & fitness classes, including Specialized Programs, Teacher Trainings, and a la carte workouts * Managed in-house production team, educational content programming, content release strategy and scheduling, talent recruiting, and on-set interviews. * Executed pre-production planning, such as production schedules, creating interview questions and desired responses, defining storylines, and conceptualizing promotional collateral to support the performance of instructional series and classes.* Worked cross-functionally with Brand, Growth Marketing, and Product to optimize assets for the platform and multi-social channel performance. Show less



Cody Inc

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Production Manager

  • Mar 2016 - Jun 2017

  Responsible for all Premium and Lifestyle video production logistics serving over 100K paying members. Full accountability for two robust production calendars. *Duties included: location scouting and booking, managing annual Media budget, travel coordinating, casting, and production scheduling for domestic and international shoots. *Collaborated with EP and Lifestyle Production Lead on social videos and features. *Associate Producer for 10+ brand videos. Researched, pitched, coordinated, and styled sets Show less

• Office Operations Manager

  • May 2015 - Mar 2016

  Developed strategies and procedures to streamline processes for maximum utilization of resources. Partnered with Co-Founders to shape the company culture and core values that fostered an environment of connection, collaboration, and innovation.*Established hiring framework and was accountable for hiring flow from job posting to new hire onboarding*Assisted in video production coordination, monthly budgets, and pre-production logistics*Designed company retreats, organized team-building events, and championed an uplifting office atmosphere Show less



lululemon athletica

• Canada
• Apparel & Fashion

• Assistant Store Manager

  • Aug 2011 - Mar 2015

  Promoted to leadership of the University Village store, providing direction for team development, vision design and goal coaching, and business operations. Managed 20-40 team members, including performance reviews * Achieved P&L targets for flagship location - annual revenue: $3 million. Managed all five “Pillars” of corporate responsibility, demonstrating capability for managing and delegating through multiple levels of responsibility, budgeting, and business operations.* Created community program guidelines, co-created event concepts, planned events, and acted as liaison to the local yoga and fitness communities* Transferred as a Floor Manager of Bellevue store following relocation to Northwest, and invested with responsibility for all aspects of the sales floor, including guest experience, product sales, and leading 12 to 15 employees in a high-volume sales environment. High-volume holiday program Expeditor Team Leader.* North Hills-Raleigh, NC Store Opening Superstar: delivered operational training, Practices of Leadership, and guest experience coaching to set the team up to efficiently run the store. Show less

• Store Manager

  • Sep 2007 - Aug 2011

  Responsible for store operations. Directed all departments, enrolled team in corporate policies and procedures, implemented loss control strategies, drove optimal guest experience, ensured team member investment in their roles, managed budgets, and achieved P&L results. * Envisioned store-wide strategic goals, analyzed risks, created grassroots marketing plans, drove optimal guest experience, performed quarterly business review presentations, and achieved P&L targets * Coordinated staff meetings and performed quarterly business review presentations.* Created training content and action plans in partnership with team members. * Built a robust ambassador program pipeline to foster community and connection Show less



Deerwood Country Club

• Food and Beverage Services
• 1 - 100 Employee

• Assistant Director and Personal Trainer

  • Feb 2005 - Dec 2007

  Created individualized fitness training programs for clients including those with osteoporosis, Parkinson’s, and stroke survivors. Provided a high level of service to a wide demographic of members and clients. Achievement Highlight: * Established a clientele of 20+ members with consistent client package renewal Created individualized fitness training programs for clients including those with osteoporosis, Parkinson’s, and stroke survivors. Provided a high level of service to a wide demographic of members and clients. Achievement Highlight: * Established a clientele of 20+ members with consistent client package renewal