Amy Barrett-Daffin

Board Member at Young Authors Publishing
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Contact Information
Location
San Francisco Bay Area, US
Languages
  • English -

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Neil Levin

I consider Amy Marson one of the most intelligent and skilled publishers in the industry today. Her level of proficiency in multiple disciplines is amazing. She knows her category as well as anyone and is doing an outstanding job of moving C&T forward during these turbulent times. I greatly admire her disciplined approach to business and financial controls. I consider her a leader in understanding today's changes in marketing and the use of Social Media and technology to grow her business. Amy is a great leader in the industry.

Dennis Erokan

Amy is the rare and marvelous sort of person who accepts responsibility and also understands how to lead others. It was easy for me to know that whatever department Amy ran, it would work better while she was in charge. I was always impressed with her work with both strategic planning and execution. From the high strategic level she was then able to get to basics, keeping the sales and marketing department running smoothly and then becoming Director of Production and creating a department that was productive, innovative and efficient."

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Experience

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Board Member
      • Mar 2021 - Present

      I have been working with SJSA since June of 2020 and published Stitching Stolen Lives with them in September 2021. I am delighted to work with Lauren Black and Sara Trail on raising awareness of social justice issues through fiber arts. I have been working with SJSA since June of 2020 and published Stitching Stolen Lives with them in September 2021. I am delighted to work with Lauren Black and Sara Trail on raising awareness of social justice issues through fiber arts.

    • United States
    • Retail Art Supplies
    • Treasurer, Board Member
      • Nov 2021 - Present

      I have been working with SJSA since June of 2020 and published Stitching Stolen Lives with them in September 2021. I am delighted to work with Lauren Black and Sara Trail on raising awareness of social justice issues through fiber arts. I have been working with SJSA since June of 2020 and published Stitching Stolen Lives with them in September 2021. I am delighted to work with Lauren Black and Sara Trail on raising awareness of social justice issues through fiber arts.

    • United States
    • Book Publishing
    • 1 - 100 Employee
    • Publisher
      • Jun 2000 - Present

      Established in 1983, C&T Publishing is a global industry leader producing innovative content and products for quilting, sewing, fiber arts, and mixed media. Along with our flagship imprint, we also publish Stash Books, for the modern quilter and sewist, FunStitch Studio an imprint for kids and Kansas City Star Quilts. Oversee day-to-day operation and direct core management group in the development, creation and implementation of company goals and objectives, includes Sales & Marketing, Creative, Fulfillment, IT* Managed the successful start up and growth of two imprints, Stash Books and FunStitch Studio, and was instrumental in the acquisition of Kansas City Star Quilts imprint in 2015• In 2015 increased our email list by 44% and our social media reach by 17%* Increased number of products by 50% over 3 years without adding additional staff* Negotiate 100+ author and partner contracts annually* Lead company in creating systems and procedures that increase productivity and profitability* Successfully established and maintain key partnerships with industry leading companies* Reduced annual operating expenses by 15% when sales did not reach target* Manage 45+ employees

    • Production Director
      • Jun 2000 - Oct 2002

      Department manager for the creative and manufacturing team generating more than 50+ books annually.* Introduced and implemented computer-to-plate technology for collateral and book production* Increased profitability by training in-house staff to produce illustrations* Increased productivity by creating an in-house photography department * Generated additional revenue by developing non-book products * Improved workflow to create more products without adding additional resources* Assigned and scheduled all projects to meet deadlines with an 82% success rate

    • United States
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Treasurer, Executive Committee
      • Mar 2019 - Present

      Work with independent publishing companies to share information, best practices and offer camaraderie and support. Work with independent publishing companies to share information, best practices and offer camaraderie and support.

    • United States
    • Events Services
    • 1 - 100 Employee
    • Advisory Board Member
      • Oct 2018 - Present

      Work with industry professionals to identify trends, opportunities and areas for improvement in the quilting and sewing markets. Work with industry professionals to identify trends, opportunities and areas for improvement in the quilting and sewing markets.

    • Business Development Consultant
      • Jan 2015 - Apr 2019

      Change is inevitable and teaching staff members how to approach and manage change from a place of what is possible is the key to a successful business. With 20+ years of change management experience I can teach your team the skills they need to take your organization to the next level. I believe it is possible to manage people from a place of respect and kindness, energizing them to innovate, thrive and succeed. Change is inevitable and teaching staff members how to approach and manage change from a place of what is possible is the key to a successful business. With 20+ years of change management experience I can teach your team the skills they need to take your organization to the next level. I believe it is possible to manage people from a place of respect and kindness, energizing them to innovate, thrive and succeed.

    • Board Member
      • Apr 2011 - Jan 2013

      The Quilt Trade Association was established to support retail quilt shops with resources on how to run a successful business. The Quilt Trade Association was established to support retail quilt shops with resources on how to run a successful business.

    • Division Manager
      • Feb 1997 - Jan 2000

      Oversaw customer and creative services, and manufacturing for 10 publications, totaling 37,000 fully digital pages per year.Oversee customer and creative services, and manufacturing for 10 publications, totaling 37,000 fully digital pages per year.* Maintained an error rate on all publications of less than .05% as a percentage of revenue* Co-project manager for a new production system. Projected annual savings 2+ million dollars* Manage a staff of 17 employees, several who have been recognized for excellence in their fields* Liaison between Group Directors and production regarding all issues* Coordinated the RFP and transition of print vendors for 3 publications* Integrated 5 publications in 8 months with less than a 2% error rate* Restructured department to meet changing needs* Responsible for preparation and adherence to departmental operating budget

    • United States
    • Media Production
    • DIRECTOR OF PRODUCTION
      • Apr 1995 - Feb 1997

      Department manager for the creative, manufacturing and editorial team. * Restructured three separate departments into one to increase efficiency and decrease expenses - Decreased payroll by over 25% in fiscal year 95/96, while pages produced increased by 7% * Streamlined quality control - Increased productivity and decreased errors in manufacturing by over 40% in fiscal year 95/96 * Integrated new Information System into department to increase sales time, improve quality of information and decrease payroll * Responsible for the manufacturing of four zoned publications totaling over 10,000 pages per year * Prepared five million dollar departmental operating budget * Managed a department of 30+ employees * Administered printing contract, acted as the primary contact for company's largest vendor * Prepared and managed implementation of objectives, and strategic planning for department

    • ASSOCIATE PUBLISHER
      • Apr 1994 - Apr 1995

      Managed the operations of an 11 million dollar publication to achieve sales goals and maintain profitability. * Successfully completed selection process of company's largest vendor - Prepared RFP, selected printer and negotiated contract for new printing facility - Decreased printing expenses by 9% while improving quality of paper and printing * Member of team that created a comprehensive magazine integration plan that would enable the company to view prospective projects with clear goals and objectives, and integrate them into the company structure * Prepared implemented and monitored a business case to start a home improvement magazine * Prepared and tracked projections, activities and budgets * Facilitated strategic planning sessions

    • DIVISION BUSINESS MANAGER
      • Nov 1990 - Apr 1994

      Assisted the Division Publisher in meeting and exceeding the sales goals for six consecutive years * Implemented a bonus plan and monitoring system to reduce bad debt from 3.5% to less than 2% * Prepared all job descriptions; organizational charts and work flow for division * Handled trade show sponsorship; advertising sales, and booth arrangements for 15+ shows annually * Created a cohesive marketing plan to increase sales and visibility in the California marketplace * Objective leader for growth opportunity in emerging market; researched and an editorial and advertising section, "Multimedia & Beyond," to garner sales in the multimedia market

    • ASSISTANT TO ASSOCIATE PUBLISHER
      • Sep 1989 - Nov 1990

      Assisted Associate Publisher in managing the day-to-day operations. * Prepared and maintained marketing materials, assisted in the budget process, tracked objectives, maintained notes and agendas for sales meetings and handled all incoming calls.

    • CO-CHAIRPERSON
      • Sep 1987 - Jan 1989

      * Composed and presented a forty-five minute AIDS information talk * Assisted in organizing all speaking engagement requests * Acted as liaison between the Juvenile Probation Department of Contra Costa County and the ATF * Organized and photographed a fund-raising calendar * Composed and presented a forty-five minute AIDS information talk * Assisted in organizing all speaking engagement requests * Acted as liaison between the Juvenile Probation Department of Contra Costa County and the ATF * Organized and photographed a fund-raising calendar

Education

  • California State University-East Bay
    BA, Organizational Communication
    1987 - 1989
  • San Ramon High School
    Diploma, High School
    1978 - 1981

Community

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