Experience

James Martin Vanities

• United States
• Furniture and Home Furnishings Manufacturing
• 1 - 100 Employee

• Senior Category Sales Manager of Etail

  • Jan 2022 - Present

  - Drive sales and margin growth in the etail channel while supporting the company’s overall sales strategy. - Lead internal marketing team that manages direct-to-consumer site on driving the sales conversion through pay per click, organic and other forms of online marketing - Manage and determine product assortments online to increase and maximize sales and profitability - Lead annual program negotiations to maximize account profitability and drive revenue - Design and implement promotions that drive incremental profitability and create brand awareness - Conduct ROI analysis to ensure profitability during promotion - Identify and onboard additional ecommerce pureplay accounts to drive growth - Cross functional working with customer service, logistics and operations team to ensure properly executed POs and exceed all customers logistics metrics for fill rate and on time arrival for both customers and direct- to - consumer - Manage budget and spend. -Coordinate and lead quarterly reviews of business performance against goals and customer expectations. - Working with etail accounts and their marketing teams to develop and own the online strategy for key accounts. - Oversee the content team that will implement day to day merchandising updates across multiple websites within multiple ecommerce systems. - Monitor the performance of project team members, providing and documenting performance feedback



Signature Hardware

• United States
• Technology, Information and Internet
• 100 - 200 Employee

• Marketing Director

  • Oct 2016 - Jan 2022

  - Innovative and tenacious leader of a large (20+) dynamic and creative Marketing team.- Identify data-driven product and process improvement needs and implement creative solutions to achieve desired results. Including spearheading the company's omnichannel initiatives and developing processes across teams to successfully grow from a D2C company into a true omnichannel brand with a strong online and brick-and-mortar presence. - Independently identify barriers to success; develop and implement the solutions to overcome those barriers through delegation, cross-functional teamwork and front-line leadership, including working closely with development teams on key technology initiatives in the company. - Direct, manage and execute the daily operations of our best-in-class, highly engaged marketing group, including overseeing the people and processes of the Product Data, Design, Creative and Photography teams. - Oversee special projects, metrics, tracking and reporting, ensuring that HR processes are followed and deadlines are met.- Track and manage department processes, policies and strategies to support company-wide goals and initiatives.

• Marketing Manager

  • Oct 2014 - Oct 2016

  - Capitalized on industry and marketplace trends to strategize marketing solutions and maximize company market share.- Briefed senior executives on monthly projections, product launches and other marketing plans.Transformed corporate website and social media platforms to better engage customers and promote sales. Consistent sales increase of 20%+ YOY growth. - Managed workflow between staff, coordinated standardized documents, project planning, and creative material distribution.

• Senior Marketing Associate

  • May 2012 - Oct 2014

  - Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.- Provided analytical support and monitored data quality by interpreting and summarizing data and market trends.- Coordinated art and graphics creation for effective merchandising and branding.- Maintained website content and internal database to keep product revisions correct and up-to-date.- Performed ongoing analysis to develop and advance future marketing strategies.- Authored crisp, SEO-friendly and interesting marketing copy to engage target consumers and drive sales.- Approved delegated marketing collateral ahead of printing to prevent errors.- Developed technical and non-technical marketing presentations, public relations campaigns, articles and newsletters.

• Marketing Associate

  • Dec 2010 - May 2012