Experience

Cosmetic Digital

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Blogger

  • Apr 2021 - Present

• Senior Copywriter

  • Dec 2019 - Apr 2021



Self Employed

• Real Estate
• 1 - 100 Employee

• Freelance Copywriter (Remote)

  • Jun 2012 - Present

  I have freelanced on an ad-hoc basis throughout my career, including:- Creating press releases, descriptions, social posts, emails and blogs/articles (SEO)- Suggesting and implementing content calendars to manage social posts



True Story

• United States
• Design Services
• 1 - 100 Employee

• Copywriter

  • Apr 2014 - Nov 2019

  As copywriter, I worked for clients including Boots, DFS, Wilko and Motorpoint. My role included: - Writing/editing/proofing POS, catalogues/magazines, packaging, leaflets and internal docs- Working on the Boots 2019 rebrand (Covent Garden and Meadowhall stores)- Heading up the Boots brand style guide and creating supplementary material where necessary- Updating and writing content (SEO, Wordpress) for the True Story website and LinkedIn- Compiling research reports on direct competitors as well as industry trend reports- Supporting the QC team (using Boots FLO CMS)



Austin Reed Group

• United Kingdom
• Retail
• 1 - 100 Employee

• Web Copywriter

  • Dec 2012 - Apr 2014

  As web copywriter, I was responsible for co-ordinating content for Austin Reed, CC and Viyella. My role included:- Writing blogs, emails, articles and product descriptions for 3 websites (plus cross-branding)- Wireframing briefs, managing designers and coders towards deadlines and signing off content - Conducting competitor reports and running site audits - Coordinating content for re-platforming, including site menus and redirects- Creating and merchandising product listing pages (colours/outfits) - Use of Photoshop to create images for company blogs