Experience

Abnormal Security

• United States
• Computer and Network Security
• 300 - 400 Employee

• Senior Field and Channel Marketing Manager, Northeast

  • Jan 2023 - Present



Infoblox

• United States
• Computer and Network Security
• 700 & Above Employee

• Senior Global Customer Marketing Manager

  • Apr 2022 - Jan 2023

  Manage the rebuild and enhancement of the Customer Marketing program. Establish global, company-wide initiatives to evangelize customer successes to influence revenue generation by enabling sales with assets to attract prospects and advance opportunities while fostering employee brand champions. - Achieved CAP certification (Customer Advocacy in Practice) for Business Impact for outcomes, brand, and alignment for Captivate Collective’s customer advocacy maturity model - Manage the… Show more Manage the rebuild and enhancement of the Customer Marketing program. Establish global, company-wide initiatives to evangelize customer successes to influence revenue generation by enabling sales with assets to attract prospects and advance opportunities while fostering employee brand champions. - Achieved CAP certification (Customer Advocacy in Practice) for Business Impact for outcomes, brand, and alignment for Captivate Collective’s customer advocacy maturity model - Manage the international Customer Marketing team and outside agencies/vendors - Lead the Infoblox “Voice of the Customer” program, sourcing, managing, and publishing case studies, peer reviews, video testimonials, and customer newsletter - Collaborate with Customer Success, Product Management, Communities, and the Customer Advisory Board to align and action reference requests, utilizing Gainsight - Spearheaded adoption to onboard reference platform - Engage cross-functionally to support customer centric speaker/presentation requests for internal events (global sales meetings, company-wide calls, regional Users’ Group meetings) - Manage $200k annual budget

• Senior Field Marketing Manager, New England/Eastern Canada and Mid-Atlantic

  • Mar 2017 - Apr 2022

  Aligned with regional field enterprise sales teams to create, manage/execute, and report results of tailored pipeline generation programs. Collaborated with ecosystem (Business Development, Demand Generation, Channel Sales, Product Marketing, Marketing Operations) to deliver on high impact, high quality programs to support a field sales team of 32, managing a $800k budget. - “Regional CMO” responsible for 15-18 programs quarterly and primary conduit to Corporate Marketing in support of two… Show more Aligned with regional field enterprise sales teams to create, manage/execute, and report results of tailored pipeline generation programs. Collaborated with ecosystem (Business Development, Demand Generation, Channel Sales, Product Marketing, Marketing Operations) to deliver on high impact, high quality programs to support a field sales team of 32, managing a $800k budget. - “Regional CMO” responsible for 15-18 programs quarterly and primary conduit to Corporate Marketing in support of two sales regions - Consistently exceeded goals. FY22 MQL (110% of goal), SQL (105% of goal), and contributed $1.3M of bookings (MOB) - Routinely reported metric data via SFDC and Tableau (SQL, SAL, MOP/MIP, MOB/MIB). Utilized Marketo and ServiceNow for campaign management - Recognized as “Global Top Marketing Contributor”, nominated by sales and marketing leadership, six months after hire - Nominated to participate in and successfully completed Vista Marketing Leadership training course (Infoblox private equity owner) - Mentored next generation of Field Marketing Managers - Earned promotion in 2019

• Field Marketing Manager, Southeast, New England/Eastern Canada, and Mid-Atlantic

  • Mar 2017 - Oct 2019



AppDynamics

• United States
• Software Development
• 700 & Above Employee

• Field Marketing Manager-East

  • Nov 2015 - Feb 2017

  Marketing liaison for the East field sales organization of 65. Collaborated with Corporate Marketing to ensure local programs are tailored while aligning with company objectives. - Managed $400k annual budget; manage and track results for 8-12 programs per quarter, including Executive level programs - Reported on SFDC data to ensure lead follow up - Tracked success and results via SFDC and Good Data; reported regional dashboard views and on new business meetings booked, new logos… Show more Marketing liaison for the East field sales organization of 65. Collaborated with Corporate Marketing to ensure local programs are tailored while aligning with company objectives. - Managed $400k annual budget; manage and track results for 8-12 programs per quarter, including Executive level programs - Reported on SFDC data to ensure lead follow up - Tracked success and results via SFDC and Good Data; reported regional dashboard views and on new business meetings booked, new logos obtained, and generated/influenced pipeline - Collaborated internally with all Marketing functions (Comms, Digital, Channel, and Brand) - Managed Federal Field Marketing Manager Show less Marketing liaison for the East field sales organization of 65. Collaborated with Corporate Marketing to ensure local programs are tailored while aligning with company objectives. - Managed $400k annual budget; manage and track results for 8-12 programs per quarter, including Executive level programs - Reported on SFDC data to ensure lead follow up - Tracked success and results via SFDC and Good Data; reported regional dashboard views and on new business meetings booked, new logos… Show more Marketing liaison for the East field sales organization of 65. Collaborated with Corporate Marketing to ensure local programs are tailored while aligning with company objectives. - Managed $400k annual budget; manage and track results for 8-12 programs per quarter, including Executive level programs - Reported on SFDC data to ensure lead follow up - Tracked success and results via SFDC and Good Data; reported regional dashboard views and on new business meetings booked, new logos obtained, and generated/influenced pipeline - Collaborated internally with all Marketing functions (Comms, Digital, Channel, and Brand) - Managed Federal Field Marketing Manager Show less



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Field Marketing Manager-East, Security

  • Dec 2013 - Oct 2015

  Trusted advisor to the East regional sales organization for the Enterprise Security Products division within software business unit. Aligned with 42 field team members and managed targeted programs that generate and grow pipeline. Collaborated across business units as well within Marketing (Product Marketing; Marketing Communications; and Analyst/Investor Relations). Trusted advisor to the East regional sales organization for the Enterprise Security Products division within software business unit. Aligned with 42 field team members and managed targeted programs that generate and grow pipeline. Collaborated across business units as well within Marketing (Product Marketing; Marketing Communications; and Analyst/Investor Relations).



Brocade

• United States
• Computer Networking Products
• 700 & Above Employee

• Field Marketing Manager-Northeast

  • Apr 2010 - Nov 2013

  Primary liaison between Northeast regional sales and corporate marketing, ensuring strong interlock between teams, supporting local revenue targets. Identified and implemented high impact programs that helped sales build pipeline, leading cross-functional teams. Primary liaison between Northeast regional sales and corporate marketing, ensuring strong interlock between teams, supporting local revenue targets. Identified and implemented high impact programs that helped sales build pipeline, leading cross-functional teams.



IBM

• China
• Software Development
• 700 & Above Employee

• Contract Assignment: Marketing Manager, Global Conference

  • Jul 2009 - Oct 2009

  Managed planning, development, and execution of IBM customer-facing programs at annual global conference, collaborating with Industry/Product Marketing team (executive roundtable event, registration site reporting, and expo floor pod stations for 1,000 sq. foot demo area). Implemented process for content review/approval for 110 conference presentations. Managed planning, development, and execution of IBM customer-facing programs at annual global conference, collaborating with Industry/Product Marketing team (executive roundtable event, registration site reporting, and expo floor pod stations for 1,000 sq. foot demo area). Implemented process for content review/approval for 110 conference presentations.



Art Technology Group

• United States
• Software Development
• 500 - 600 Employee

• Contract Assignment: Marketing Programs Manager

  • Mar 2008 - Jun 2008

  Supported during an employee’s maternity leave. Managed logistics for lead generation and customer facing programs (annual users’ conference, industry trade shows, and webcasts). Facilitated vendor evaluations and collateral production. Supported during an employee’s maternity leave. Managed logistics for lead generation and customer facing programs (annual users’ conference, industry trade shows, and webcasts). Facilitated vendor evaluations and collateral production.



IBM

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Regional Marketing Program Manager

  • Jul 2005 - Apr 2007

  Managed/executed integrated programs for software division within Information Management brand, from inception to completion. Liaison between West regional sales team and marketing team. Built and executed marketing plans, ensuring proper tactic mix (demand generation, channel enablement, awareness, and thought leadership) and alignment with business requirements. Worked cross-functionally and with external vendors to create messaging, presentation content, and effective promotion tactics. Managed/executed integrated programs for software division within Information Management brand, from inception to completion. Liaison between West regional sales team and marketing team. Built and executed marketing plans, ensuring proper tactic mix (demand generation, channel enablement, awareness, and thought leadership) and alignment with business requirements. Worked cross-functionally and with external vendors to create messaging, presentation content, and effective promotion tactics.



Mercury Interactive (acquired by Hewlett-Packard)

• Chicago, IL & Burlington, MA

• Field Marketing Manager-Central

  • Sep 2002 - Jul 2005

  Developed and executed strategic programs supporting the Central region sales team with a $250k budget. Liaison between sales and corporate marketing; trusted advisor to sales management, implementing plans to support their revenue objectives. Collaborated cross-functionally (Product Marketing, Marketing Communication, Analyst Relations, and Public Relations) to secure presenters, drive event attendance, and promote webcasts as well as other corporate driven programs and initiatives. Developed and executed strategic programs supporting the Central region sales team with a $250k budget. Liaison between sales and corporate marketing; trusted advisor to sales management, implementing plans to support their revenue objectives. Collaborated cross-functionally (Product Marketing, Marketing Communication, Analyst Relations, and Public Relations) to secure presenters, drive event attendance, and promote webcasts as well as other corporate driven programs and initiatives.



Art Technology Group

• United States
• Software Development
• 500 - 600 Employee

• Field Marketing Specialist

  • Aug 2000 - Jun 2002

  Implemented lead generation programs throughout the Central region, collaborating with sales managers to support their revenue goals. Identified opportunities to improve internal communication/training for sales teams.

• Marketing Communications Coordinator

  • Sep 1999 - Jul 2000

  Oversaw creation/execution of print and radio advertising campaigns. Executed logistics in support of annual users’ conference and company-wide sales meetings. Managed sales collateral production.



Allen & Gerritsen

• United States
• Advertising Services
• 100 - 200 Employee

• Marketing Associate

  • Nov 1997 - Aug 1999

  Account management for State Street bank (primary client). Account management for State Street bank (primary client).



JWG Associates

• United States
• Advertising Services

• Account Coordinator

  • Jun 1996 - Oct 1997

  Managed 50+ clients and assisted in placing recruitment advertisements in a variety of print publications. Managed 50+ clients and assisted in placing recruitment advertisements in a variety of print publications.