Experience

Whatnot

• United States
• Technology, Information and Internet
• 200 - 300 Employee

• Marketing Manager

  • May 2023 - Present

  Los Angeles, California, United States



Tongal

• United States
• Entertainment Providers
• 1 - 100 Employee

• VP of Marketing and PR

  • Feb 2021 - May 2023

  • Led company marketing and communications strategy, driving awareness and adoption of Tongal’s platform by focusing on elevating our global creator community and content library through strategic media placements, speaking opportunities and multi-platform campaigns. • Leveraged high-profile partnerships with entertainment companies and brands to drive Tongal’s reputation within the creator economy through announcements, thought leadership and customer storytelling in trade and consumer… Show more • Led company marketing and communications strategy, driving awareness and adoption of Tongal’s platform by focusing on elevating our global creator community and content library through strategic media placements, speaking opportunities and multi-platform campaigns. • Leveraged high-profile partnerships with entertainment companies and brands to drive Tongal’s reputation within the creator economy through announcements, thought leadership and customer storytelling in trade and consumer press. Grew annual earned media impressions to 1B+. • Amplified executive and creator comms strategy by supporting company leaders and community members through bylines, desksides, interviews and speaking engagements at industry events (SXSW, CES, Cannes Lions, Comic-Con). • Scaled and optimized acquisition-focused initiatives, including presence at industry events, owned events and outbound email marketing, contributing to significant growth in client roster. • Managed internal team and external partners to create paid and organic content for owned channels (blog, email, social, website) that drove engagement and scaled new user growth. Focused on amplifying diverse creator stories.

• Head of Marketing and Communications

  • Apr 2019 - Feb 2021

  • Helped secure Series D funding by writing and designing bespoke pitch decks and investor presentations demonstrating the value of Tongal’s 160,000-person global creator community. Investors included Endeavor and Insight Partners. • Optimized communications strategy and go-to-market messaging in March 2020, working directly with executive leadership to position Tongal for growth during Covid. Resulted in 250% YoY increase in earned media impressions. • Led go-to-market strategies… Show more • Helped secure Series D funding by writing and designing bespoke pitch decks and investor presentations demonstrating the value of Tongal’s 160,000-person global creator community. Investors included Endeavor and Insight Partners. • Optimized communications strategy and go-to-market messaging in March 2020, working directly with executive leadership to position Tongal for growth during Covid. Resulted in 250% YoY increase in earned media impressions. • Led go-to-market strategies for major product launches, like Tongal’s proprietary LEGO World Builder platform. Built multi-channel awareness campaigns, secured exclusive Wall Street Journal placement, and ultimately surpassed user acquisition goals for launch. • Built Tongal’s internal diversity and inclusion group, working cross-functionally to create and scale new programs that elevate underrepresented voices in advertising and entertainment.

• Marketing Manager

  • Sep 2016 - Mar 2019

  • Planned annual client and creator awards show and summit, managing six-figure budget and creating premium experience for 250+ attendees. • Scaled awards program, writing best-in-class entries and accelerating awareness with notable wins, including Ad Age A-List (named a “Top 10 Creative Company"), Adweek Arc Award for Brand Storytelling (Tongal x Disney Star Wars Go Rogue Campaign), and Digiday’s Best Technology Award. • Oversaw creation, rollout, and adoption of all brand… Show more • Planned annual client and creator awards show and summit, managing six-figure budget and creating premium experience for 250+ attendees. • Scaled awards program, writing best-in-class entries and accelerating awareness with notable wins, including Ad Age A-List (named a “Top 10 Creative Company"), Adweek Arc Award for Brand Storytelling (Tongal x Disney Star Wars Go Rogue Campaign), and Digiday’s Best Technology Award. • Oversaw creation, rollout, and adoption of all brand marketing materials and accompanying training materials, establishing templates and best practices that drove efficiencies as the company grew.



Bright Pink

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Associate Marketing and Communications Manager

  • Feb 2016 - Jul 2016

  Greater Chicago Area • Established in-house PR program, cultivating relationships with media, coordinating experiential press events, and writing bylines for executives. Secured 15 high-profile placements in Q1 of the program, including Women’s Health, theSkimm, Time, and Bustle. • Worked with celebrity ambassadors (Giuliana Rancic, Kate Upton) to develop social content in support of tentpole campaigns. • Grew email subscriber base to 90K+ through impact storytelling and community spotlights in weekly… Show more • Established in-house PR program, cultivating relationships with media, coordinating experiential press events, and writing bylines for executives. Secured 15 high-profile placements in Q1 of the program, including Women’s Health, theSkimm, Time, and Bustle. • Worked with celebrity ambassadors (Giuliana Rancic, Kate Upton) to develop social content in support of tentpole campaigns. • Grew email subscriber base to 90K+ through impact storytelling and community spotlights in weekly newsletters. • Helped develop and optimize paid Facebook campaign that drove 130K+ Millennial women to complete Bright Pink’s Webby Award-winning digital cancer risk assessment tool.

• Marketing and Communications Coordinator

  • Jun 2014 - Jan 2016

  Greater Chicago Area • Developed and executed paid and organic social strategy, generating daily content for Instagram, Facebook, and Twitter to achieve organizational goals and support a portfolio of $1M in cause-marketing partnerships with Aerie, Yoplait, and more. • Built annual holiday giving campaign, growing dollars raised by 84% YoY in 2015. • Oversaw marketing for annual peer-to-peer fundraising event for 500+ participants and 20+ sponsors.

• Marketing and Communications Intern

  • Jan 2014 - Jun 2014

  Greater Chicago Area