Experience

Veracity

• United States
• Education Administration Programs
• 1 - 100 Employee

• Chief Revenue Officer (CRO)

  • Jun 2021 - Present



Nicus Software, Inc.

• United States
• Software Development
• 1 - 100 Employee

• Vice President of Marketing

  • Jan 2020 - Jun 2021

• Director of Marketing

  • Jul 2018 - Jan 2020

  Salem, VA



PowerSchool

• United States
• E-Learning Providers
• 700 & Above Employee

• Sr. Director of Marketing Campaigns

  • Jan 2018 - Jun 2018

• Sr. Director of Integrated Marketing

  • Mar 2017 - Dec 2017

  Roanoke, Virginia Area

• Director of Integrated Marketing

  • Feb 2016 - Mar 2017

  Roanoke, VA Creates and leads the execution of a multi-faceted marketing strategy and campaigns that deliver creative, consistent messages about PowerSchool’s brand and products. Oversees marketing strategies and tactics that span digital and traditional mediums, producing deliverables that improve PowerSchool’s social media presence, SEO, product marketing collateral, digital presence and PR exposure. Works closely with executive team, product management, and marketing operations to ensure marketing… Show more Creates and leads the execution of a multi-faceted marketing strategy and campaigns that deliver creative, consistent messages about PowerSchool’s brand and products. Oversees marketing strategies and tactics that span digital and traditional mediums, producing deliverables that improve PowerSchool’s social media presence, SEO, product marketing collateral, digital presence and PR exposure. Works closely with executive team, product management, and marketing operations to ensure marketing campaigns convey key product messages and brand differentiators and are optimized to increase market demand for PowerSchool products.



PowerSchool Group LLC (formerly Interactive Achievement)

• United States
• E-Learning Providers
• 1 - 100 Employee

• Director of Marketing

  • Nov 2015 - Jan 2016

  Roanoke, Virginia Area Responsible for developing and managing multi-channel marketing campaigns that drive top-line revenue growth in the K-12 education market. Day-to-day supervision of marketing team activities and taking strategic steps to measure, enhance, and enrich the position and image of the company through defined marketing goals and objectives.

• Marketing Manager

  • Oct 2014 - Oct 2015

  Roanoke, Virginia Area Responsible for developing and managing multi-channel marketing campaigns that drive top-line revenue growth in the K-12 education market. Day-to-day supervision of marketing team activities and taking strategic steps to measure, enhance, and enrich the position and image of the company through defined marketing goals and objectives.



MPAY Inc

• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Oct 2013 - Oct 2014

  Roanoke, Virginia - Responsible for researching and evaluating new product opportunities, demand for potential products, and customer needs and insights - Managed overall marketing strategy and execution of plans for existing products - Worked with product development teams to manage new product development - Managed product launch campaigns - Supervised all client communications for brand consistency, delivery, etc. - Supervised all MPAY brands, ensuring effective, branded marketing… Show more - Responsible for researching and evaluating new product opportunities, demand for potential products, and customer needs and insights - Managed overall marketing strategy and execution of plans for existing products - Worked with product development teams to manage new product development - Managed product launch campaigns - Supervised all client communications for brand consistency, delivery, etc. - Supervised all MPAY brands, ensuring effective, branded marketing communications including the company website, print communication, and advertising - Managed design and creative writing staff - Analyzed the effectiveness of all marketing efforts - Attended trade shows and conferences on behalf of MPAY

• Sales Operations Manager

  • Sep 2011 - Oct 2013

  Roanoke, VA 

• Sales Product Manager

  • Aug 2009 - Oct 2011



CBIZ Payroll

• Marketing & Sales Coordinator

  • Nov 2002 - Aug 2009