Amy Carothers
Director of Marketing and Publicity at Bloomsbury USA- Claim this Profile
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English Native or bilingual proficiency
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Spanish Professional working proficiency
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French Elementary proficiency
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Bio
Jay Michaels
Amy Carothers is an asset to her profession. She is a highly intelligent and literate individual with a powerful sense of support for the work of her colleagues. Her caring nature has also created a sense of trustworthiness one rarely finds in the industry. Her work ethic hearkens back to a time when pride in one's work was the first requirement. I am the better for my association with her.
Jay Michaels
Amy Carothers is an asset to her profession. She is a highly intelligent and literate individual with a powerful sense of support for the work of her colleagues. Her caring nature has also created a sense of trustworthiness one rarely finds in the industry. Her work ethic hearkens back to a time when pride in one's work was the first requirement. I am the better for my association with her.
Jay Michaels
Amy Carothers is an asset to her profession. She is a highly intelligent and literate individual with a powerful sense of support for the work of her colleagues. Her caring nature has also created a sense of trustworthiness one rarely finds in the industry. Her work ethic hearkens back to a time when pride in one's work was the first requirement. I am the better for my association with her.
Jay Michaels
Amy Carothers is an asset to her profession. She is a highly intelligent and literate individual with a powerful sense of support for the work of her colleagues. Her caring nature has also created a sense of trustworthiness one rarely finds in the industry. Her work ethic hearkens back to a time when pride in one's work was the first requirement. I am the better for my association with her.
Credentials
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Advanced Consumer Behavior
LinkedInSep, 2023- Nov, 2024 -
Digital Advertising
HubSpotDec, 2022- Nov, 2024 -
SEO Certified
HubSpotNov, 2022- Nov, 2024 -
Inbound Marketing
HubSpot AcademyAug, 2019- Nov, 2024 -
Content Marketing: Social Media
LinkedInJun, 2019- Nov, 2024 -
Content Marketing: Staying Relevant
LinkedInJun, 2019- Nov, 2024 -
Motivating and Engaging Employees
LinkedInJun, 2019- Nov, 2024 -
Zumba Basic Steps
-Jun, 2016- Nov, 2024 -
Education
University of CambridgeMar, 2016- Nov, 2024 -
TEFL
-Jun, 2015- Nov, 2024 -
Content Marketing Certified
HubSpot AcademyJun, 2020- Nov, 2024
Experience
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Bloomsbury USA
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United States
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Book and Periodical Publishing
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100 - 200 Employee
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Director of Marketing and Publicity
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Apr 2023 - Present
Plan and execute marketing, music and publicity campaigns and contribute to global strategy for a portfolio of 1600+ books to increase brand recognition, media and sales. Head US Academic marketing team: 12 marketers, publicity manager and intern. Directed music and sound campaigns, managed entertainment events and targeted key international and regional B2C and D2C customers. Increased brand awareness, engagement and revenue. Responsible for $23.5M in revenue and a marketing budget of $350K. The portfolio includes flagship brands 33 1/3, ABC-CLIO, The Arden Shakespeare, Bloomsbury Digital Resources. Fairchild Books, Music & Sound Studies and Object Lessons. Show less
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Evans Bank
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United States
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Banking
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100 - 200 Employee
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Officer | Brand Marketing Manager
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Nov 2019 - Jul 2022
Brand Marketing Manager supervising client relations, customer-facing campaigns, digital media, event management, media relations, and partnerships. • Analyzed market research, implemented audience-growth strategies and increased sales. • Created partnerships with Live Nation, Shea’s Performing Arts Center and the Strong Museum. • Developed brand management strategy, customer-focused campaigns and engaging programs. • Increased brand awareness from 20- 78% and partnered with media, stakeholders and vendors. • Paired Live Nation and the Strong Museum creating a state-wide event resulting in earned media. • Product Marketing: CPG, Fowler's Chocolates, Hundo Beer, Resurgence and Thirteen Monkeys. • Promoted to Brand Marketing Manager in September 2020 and awarded a new direct report. • Promoted to Officer in September 2021 for creative campaigns, leadership and partnerships. • Represented Evans Bank as its media representative including PR agencies and press relations. • Took ownership of advertising campaigns, brand storytelling, CPG, event management and media. Show less
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SPCK Publishing
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United Kingdom
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Book and Periodical Publishing
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1 - 100 Employee
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Campaigns Marketing and Publicity Manager
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Dec 2017 - Oct 2019
Directed author relations, book fairs, budgets, digital media, event management, key-title campaigns, marketing strategy, publicity campaigns & sales strategies. Achievements: • Achieved #1 Amazon rank, Oprah pick and record-breaking sales for Christian fiction author. • Analyzed KPIs, delivered budget targets and revenue-based ROI. • Conceived marketing & publicity strategies for e-commerce, publics, teachers and websites. • Created Bob Hartman’s Rhyming Bible teacher assemblies & books in a bag activities & lessons. • Delivered front and backlist title management, media placement and social strategy. • Fashioned partnerships with Central Methodist & Westminster Abbey produced sold-out events. • Generated record-breaking sales for debut fiction: 800 copies during publication week. • Headed MarCom and Publicity teams, secured earned media & press coverage. • Launched Tom Wright’s Christian Book of the Year at Central Methodist Hall in London. • Managed global cross-channel teams including agencies, marketing, media, sales & paid social. • Paired marketing and sales teams to deliver event marketing, key-title campaigns & strategies. • Presented annual campaigns, key titles and promotions at global & regional sales conferences. • SPCK Publishing: Children’s Book, Consumer Publisher of the Year & Premier Digital 2019. • Worked with Richard Rohr’s US team to have Rohr as Oprah’s Super Soul Sunday guest. Certifications and Events: • Awarded Book, Consumer and Publisher of the Year from 2018-2019. • Chaired monthly sales launch for representatives & launched campaigns. • Created influencer events, media tours & managed press representatives. • Events: Author, Books Fairs, House of Lords, Museum of Comedy & Westminster Abbey. • Produced award-winning video assemblies including Youth Book 2019 & Premier Digital • Ran regional and international events for authors, customers & sales teams. • Shortlisted for British Book Awards & awarded Oprah’s Book Award. Show less
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PRSA and Examiner
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Greater New York City Area
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Event Manager and PR Journalist
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Feb 2010 - Nov 2017
Event Manager and Hospitality Journalist ran events, pitched products and wrote promotional pieces. Promoted and utilized social media to advertise events and clients' online presence. • Chaired events, improved membership communication and website development. • Facilitated client and media relations, food and beverage placement and pitched products. • Oversaw 200-member team, Speakers Bureau and program marketing. • New York City Events, Restaurant and Travel Journalist Event Manager and Hospitality Journalist ran events, pitched products and wrote promotional pieces. Promoted and utilized social media to advertise events and clients' online presence. • Chaired events, improved membership communication and website development. • Facilitated client and media relations, food and beverage placement and pitched products. • Oversaw 200-member team, Speakers Bureau and program marketing. • New York City Events, Restaurant and Travel Journalist
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Theatre East
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United States
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Entertainment Providers
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1 - 100 Employee
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Director of Communications and Development
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May 2012 - Jan 2014
•Created fundraiser kickstarter campaign, partnerships with Books of Wonder and ELNYA •Facilitated media relations, SEO, branding, community awareness and networking opportunities •Increased presence on Facebook, Foursquare, Twitter, websites and other SM boards. •In store promotions, founded the cast’s story-time hour and displays for Theatre East’s Family Series •Liaison with the Board of Directors for events, updates and meetings to report on arts education •Marketed and produced Theatre East’s shows, oversaw grants, social media and community outreach •Planned and executed events, conceptualized Facebook pages and websites for shows •Ran monthly mixers and opening night galas and represented the organization in media •Remotely connected with the company after leaving New York City in November 2012 •Worked with the staff to create a monthly agenda, budget and recruitment of Company Members •Wrote advertisements/articles, grant applications and made strategic connections Show less
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IATSE
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Greater New York City Area
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Broadway Contract Manager/ Press Agent Liaison
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Sep 2005 - Apr 2012
•Managed 300 Shows, dealt with Company Managers and Press Agents. •Published Broadway articles, arranged bonds and show tours. •Brought Facebook and Twitter awareness to IATSE and promotion possibilities. •Coordinated and issued contracts for Broadway and tour employees. •Oversaw Broadway Shows and bond issues. •Corresponded with customers, processed pink and press agent contracts. •Maintained Access databases of all employees and press agents as well as show organization. •Created new employee database. •Monthly reports, correspondence with company managers, and show maintenance. •Represented IATSE in media, theatre advertising and events. •Clients: Alan Wasser, Big League, Charlotte Wilcox, Disney, Jujamycn, Lincoln Center, NETworks,Public Theatre, Radio City, Roundabout, Shubert. Show less
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HarperCollins Publishers
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United States
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Book and Periodical Publishing
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700 & Above Employee
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International Sales
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Dec 2002 - Jul 2005
•Sales Representative: Middle East, Europe, Domestic Accounts and the Military •Corresponded with authors, met with buyers and produced catalog copy and sell sheets. •Created Lemony Snicket global book parties and worked with stores to organize events. •Devised strategy for key tittles, predicted sales goals and utilized data to set backlist promotions. •Generated global sales, in-store promotions, signings and personalized promotions per region. • Liaised with editorial, marketing, publicity and sales teams to create international author events, bookstore signings, speaking engagements and store promotions. •Marketed and sold Adult, Backlist, Children, HarperDesign, Mainstream and Mass Market titles. •Met with buyers, bookstore owners, overseas venues and attended book conferences. •Paired with the Publicity department to create sales material and print advertisement •Planned promotions and increased revenue for Rick Warren’s A Purpose Driven Life. •Produced PowerPoint, newspaper ads and marketing sell sheets •Worked with popular titles including Marley and Me, Mystic River, Princess Diaries and Wicked. Show less
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Columbia University Press
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing and Sales Positions
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Jan 2000 - Nov 2002
Worked cross-functionally with editorial, IT, marketing and sales departments to increase academic, library and university presses' revenue. Paired authors with non-traditional venues to connect with customers, specialty sales events and speaking engagements. Created catalog copy, distribution channels, key-title sell sheets and represented company at bookfairs and sales conferences. Highlights: • Columbia University Press: Academic, education, library marketing, programs and reference material. • Launched consortium presses and libraries backlist electronic reporting increasing sales. • Provided author care, sold books at conferences and special event management. • Worked with Amazon, Baker & Taylor, Barnes & Noble, Oxford and Yale UP for consortium channels. Prior Publishing: •Black Dog & Leventhal Internship: Editorial, marketing, publicity and sales. Show less
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Education
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2016 - 2018
Buffalo State University
Master's degree, Public Relations, Advertising, and Applied Communication -
2013 - 2016
Education First
Cambridge Honors in Education -
1996 - 1999
State University of New York College at Fredonia
BA English, Electronic Publishing and History
Community
