Amy Nguyen
Creative Strategist at American Advertising Federation: UCSD (Adwave)- Claim this Profile
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English -
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Vietnamese -
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Bio
Credentials
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California State Seal of Biliteracy - Vietnamese
California Department of EducationJun, 2021- Nov, 2024 -
2nd Dan Black Belt
KukkiwonNov, 2018- Nov, 2024
Experience
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American Advertising Federation: UCSD (Adwave)
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United States
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Advertising Services
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1 - 100 Employee
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Creative Strategist
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Oct 2022 - Present
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UC San Diego Cross-Cultural Center
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United States
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Higher Education
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1 - 100 Employee
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Social Justice Educator and Common Ground Social Media & Marketing Intern
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Mar 2022 - Present
2022-2023 cohort for the Cross-Cultural Center (CCC) Invited to present workshop (Misogyny: The Remix) at Students of Color Conference 2023 for 50+ representatives from all 9 UC campuses + Oversee the quarterly blog for the other interns + Spearhead the quarterly Educational Campaign by creating the theme and researching, writing, designing, and copywriting content for digital materials + Curate and manage the CCC's online presence, and track social media analytics + Build and maintain connections with 20+ affiliated organizations/departments to collaborate on events/publicity + Design stickers and merchandise following branding guidelines for the center + Plan and facilitate diversity trainings, workshops, and programs for groups such as student organizations, college departments, and student government + Collaborate with campus faculty to spearhead a research project about the effectiveness of EDI programs in higher education + Research and create an educational video to contribute to the "Breaking it Down with the CCC" series + Research, design, and set up bulletin board displays throughout the center for community engagement and education
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Electric Potential
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Community Manager
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Jul 2022 - Present
Electric Potential is a 501(c)(3) nationally recognized nonprofit organization building the largest community and resources platform to catalyze Gen Z impact-makers to become informed agents of social change.As the Community Manager, I:+ Oversee Community engagement/retention strategies by organizing and leading community events, gathering analytics, and spearheading newsletter marketing campaigns+ Lead team of 4 interns to create project timeline for outreach strategies and digital design initiatives for community+ Restructure community/product features for beta feedback+ Lead collaboration discussions and brainstorming activities to gather internal strategy feedback during Leadership team meetings and All Hands meetings+ Collaborate with Director of Growth and Social Media Team to revise metrics for analysis+ Facilitate Disability Justice and Design workshop for team with Director of Design
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Community Marketing Manager
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Mar 2022 - Jul 2022
+ Led team of 2 interns to create community events and retention strategies for community members+ Organized and led virtual community events+ Researched community marketing strategies and improved usability/accessibility of community features+ Gathered feedback from beta users to improve user flow within community+ Collaborated with Social Media Strategist to revise community branding/messaging and increase outreach
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Community Marketing Strategist
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Jan 2022 - Mar 2022
+ Collaborated with Director of Growth to plan Open Beta product testing and gather/analyze user feedback+ Drafted and designed newsletters for beta users+ Developed DEITJ workshop materials for community members and led orientation calls+ Managed Associate Community Strategist in creating moderator guidelines and allocating responsibilities for different moderators+ Collaborated with Director of Design to create and moderate team activities during weekly All Hands meetings
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Marketing Co-Strategist
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Nov 2021 - Jan 2022
+ Collaborated with the other marketing strategist and the Director of Growth to create and review crowdfunding campaign content+ Created newsletters for sponsors and potential sponsors+ Spearheaded orientation/onboarding calls for new community members
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Triton Solar Car
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San Diego, California, United States
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Outreach Coordinator
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Sep 2021 - May 2022
+ Created sponsorship package and maintained communication with potential sponsors + Increased team/project visibility by preparing posters and other marketing materials for exhibitions at San Diego Automotive Museum, EarthFair, etc. + Created sponsorship package and maintained communication with potential sponsors + Increased team/project visibility by preparing posters and other marketing materials for exhibitions at San Diego Automotive Museum, EarthFair, etc.
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Taekwondo Instructor
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Jun 2019 - May 2021
+ Collaborated with other instructors to develop effective course curriculum and flexible weekly lesson plans for beginning to advanced-level students + Taught Olympic-style TaeKwonDo classes consisting of up to 30 students of all skill levels aged 4-22 + Helped develop students' focus, confidence and mental/physical discipline while maintaining an enjoyable and dynamic class environment + Answered parent questions and concerns before and after class + Collaborated with other instructors to develop effective course curriculum and flexible weekly lesson plans for beginning to advanced-level students + Taught Olympic-style TaeKwonDo classes consisting of up to 30 students of all skill levels aged 4-22 + Helped develop students' focus, confidence and mental/physical discipline while maintaining an enjoyable and dynamic class environment + Answered parent questions and concerns before and after class
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Almira Bardai Consulting Services
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Canada
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Public Relations and Communications Services
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1 - 100 Employee
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Apprentice
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Aug 2020 - Sep 2020
+ Gathered market research about (Canadian) massage businesses, the self-care industry, and social enterprises + Built narrative for Pause, a social enterprise startup aiming to reinvent the massage industry by hiring Syrian refugees in Canada + Helped write sponsorship deck for Indian Summer Festival, an event hosted by Vancouver-based non-profit secular arts organization and registered charity Indian Summer Arts Society (ISAS) + Gathered market research about (Canadian) massage businesses, the self-care industry, and social enterprises + Built narrative for Pause, a social enterprise startup aiming to reinvent the massage industry by hiring Syrian refugees in Canada + Helped write sponsorship deck for Indian Summer Festival, an event hosted by Vancouver-based non-profit secular arts organization and registered charity Indian Summer Arts Society (ISAS)
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Reclamation Magazine
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Media Production
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1 - 100 Employee
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Contributing Writer
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Jun 2020 - Sep 2020
Digital publication committed to amplifying the voices of the marginalized + Collaborated with Founder/Editor-in-Chief to write articles about national and international sociopolitical issues from intersectional and marginalized perspectives + Interviewed international-award-winning film director/producer/screenwriter Viktoria I.V. King about her newest social documentary, "Black Lives MATTER" Digital publication committed to amplifying the voices of the marginalized + Collaborated with Founder/Editor-in-Chief to write articles about national and international sociopolitical issues from intersectional and marginalized perspectives + Interviewed international-award-winning film director/producer/screenwriter Viktoria I.V. King about her newest social documentary, "Black Lives MATTER"
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Education
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UC San Diego
Bachelor of Science - BS, Business Psychology | Minor: Communications -
Evergreen Valley High School
High School Diploma, 9-12 -
Evergreen Valley College
Dual Enrollment/Summer Classes