Experience

T-minus
• United Kingdom
• Wellness and Fitness Services
• 1 - 100 Employee
• B2B Marketing Manager

  • Feb 2023 - Present


The good mood brood

• Wellness and Fitness Services

• Founder and Infant Sleep Consultant

  • May 2020 - Present

  Whilst on maternity leave to care for my son, I qualified as an infant sleep consultant and launched my sleep consultancy helping babies and their parents to get a little more sleep! Whilst on maternity leave to care for my son, I qualified as an infant sleep consultant and launched my sleep consultancy helping babies and their parents to get a little more sleep!



HSBC

• United Kingdom
• Financial Services
• 700 & Above Employee

• B2B Social Media Lead - FTC

  • May 2022 - Feb 2023

  A FTC to focus on setting the scope, planning and delivery of HSBC UK's B2B social strategy. Grew organic LinkedIn engagement rate to 5.2% in 6 months vs. 2% platform benchmark. A FTC to focus on setting the scope, planning and delivery of HSBC UK's B2B social strategy. Grew organic LinkedIn engagement rate to 5.2% in 6 months vs. 2% platform benchmark.



Premier Inn

• Hospitality
• 700 & Above Employee

• • Mar 2019 - Jan 2022

  B2B Marketing lead, responsible for ownership and planning of automated and tactical multi-channel campaigns designed to acquire, retain, re-engage and reward customers. +12% YOY growth 2019.Wins:CRM platform migration from Salesforce Marketing Cloud to Adobe CampaignMarketing lead for on-going optimisation of Premier Inn’s B2B online booking tool, Business Booker +22% retained base vs. generic B2B segmentDelivered the first Business Booker monthly email campaign +20% email KPIs and +10% revenue growthIntroduced ‘ODICCI’ interactive marketing technology, a ‘swipe’ style survey, recording a +29% uplift in engagement vs. market average Show less

• • Mar 2016 - Mar 2019

  Accountable for the planning and execution of cross-channel B2B campaigns including Email, Print, PR, premierinn.com, Content, Social and Programmatic.Wins:Awarded 2nd place at the 2018 Direct Marketing Awards for ‘Best use of mail’ Led a creative overhaul for both email and direct mail generating +25% email engagement and 20% direct mail activation ratePremier Inn Business Account welcome email journey +5% Lifetime Value , +6% Open Rate and +3% Click Through Rate

• • Jul 2015 - Mar 2016

  Responsible for the planning and operational delivery of the Great Night Giveaway marketing campaign delivering £1M incremental revenue.



Monsoon Accessorize

• United Kingdom
• Retail
• 700 & Above Employee

• • Dec 2014 - Jul 2015

  Upon completion of the graduate training programme I landed a permanent role within the Ecommerce team working across CRM (Monsoon Accessorize loyalty card), Affiliates, PPC, SEO and Display.

• • Sep 2013 - Dec 2014

  One of three graduate trainee's on a management graduate training programme including departmental rotations in International, Supply Chain and Ecommerce. Director level mentor.

• • Jun 2011 - Sep 2013