Experience

Allivet

• United States
• Veterinary Services
• 1 - 100 Employee

• • Jan 2023 - Present

• • Mar 2021 - Dec 2022



Nationwide

• Insurance
• 1 - 100 Employee

• • Jan 2010 - Nov 2020

  Responsible for statistical analysis, data visualization and automation across marketing/sales campaigns to identify profitability (ROI), customer adoption and key performance indicators. Optimized $20M in intermediary marketing cooperative spend and eliminated marketing programs in excess of $7M to drive bottom line cost savings.

• • Apr 2006 - Jan 2010

  Developed standardized campaign scorecards to analyze the effectiveness of direct marketing campaigns and sponsorship efforts across multiple efforts and platforms.

• • Apr 2004 - Mar 2006

  Conducted an extensive analysis that segmented financial advisors and helped define the creation of a new sales process to drive retention.



Dairy Farmers of America

• United States
• Dairy Product Manufacturing
• 700 & Above Employee

• Trade Marketing Analyst

  • Jan 2000 - May 2003

  Utilized syndicated data sources to identify opportunities and make recommendations relative to product assortment, promotion, pricing and merchandising. Utilized syndicated data sources to identify opportunities and make recommendations relative to product assortment, promotion, pricing and merchandising.



Aurora Foods (Duncan Hines, Log Cabin brands)

• Trade Marketing Analyst

  • 1998 - 2000

  Utilized Nielsen Brand Insights to develop category management strategies to optimize sales and product assortment for the Duncan Hines and Log Cabin brands. Utilized Nielsen Brand Insights to develop category management strategies to optimize sales and product assortment for the Duncan Hines and Log Cabin brands.


Borden Home Wallcoverings
• Sales & Marketing Coordinator

  • 1996 - 1998

The Pillsbury Company
• Manufacturing
• 1 - 100 Employee
• Sales Representative

  • 1993 - 1996