Amy Watson ACIM

Comms officer at Regulator of Social Housing
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Location
Huddersfield, England, United Kingdom, UK

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Kerry Tottingham

Amy has put together a fantastic winter campaign for Action Together, in Rochdale this has engaged Cllrs, decision makers and public sector staff to support community and grassroots initiatives. Today we are having a Winter Warmer packing day, creating packs for people in vulnerable situations. The campaign has galvinised business support too with donations and support from Willmott Dixon construction firm. Thank you Amy.

liz mcnamara

Amy is a pleasure to work with, always professional with a bubbly personality

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Credentials

  • GCA Courses Honor Code Certificate for A Behavioural Approach to Communications
    Global Communications Academy
    Aug, 2023
    - Sep, 2024
  • Diploma in Professional Digital Marketing
    CIM | The Chartered Institute of Marketing
    Nov, 2020
    - Sep, 2024
  • Marketing and Digital Strategy
    CIM | The Chartered Institute of Marketing
    Nov, 2020
    - Sep, 2024

Experience

    • United Kingdom
    • Government Relations Services
    • 100 - 200 Employee
    • Comms officer
      • Jan 2022 - Present
    • Marketing and Communications Officer
      • Jan 2017 - Jan 2022

      My role covers the marketing and communications for the Oldham, Rochdale and Tameside infrastructure organisation, Action Together CIO. This includes the following: Social media (Facebook, Twitter and YouTube) - producing campaigns, setting up and running accounts and delivering reports. Media relations - engaging with local press and strategic partners, and producing communications packs for campaigns and initiatives. Internal communications - producing weekly ebulletins for staff. Database - managing the database (CiviCRM), producing reports and training staff. Website - developing the design, uploading and managing content and functionality management. Design - producing literature (newsletters, leaflets, posters etc.) using Adobe InDesign, Adobe Illustrator, Adobe Photoshop and Canva. Training - producing and delivering internal and external marketing, communications and social media course. Branded products - liaising with suppliers to design and produce a suite of marketing items (hoodies, t-shirts, lanyards, pop up banners etc.) for staff to use at events. Membership - developing sign up, membership functions, producing membership communication (ebulletins and newsletters) and producing reports. Show less

    • United Kingdom
    • Investment Management
    • 1 - 100 Employee
    • Tameside 4 Good Fundraiser
      • May 2012 - Dec 2016

      I was employed to develop and launch the new charity initiative including developing the brand (logo, brand guidelines and marketing material). The successful brand was then marketed and sold to other local infrastructure organisations. I managed the relationships and training required. I was responsible for raising income for Tameside 4 Good from the corporate sector, specifically through Charity of the Year partnerships, employee fundraising and volunteering and payroll giving. Our supporters covered the full range of businesses, from the sole traders through to household names with global reach. I was also responsible for community fundraising to engage supporters and volunteers to raise much needed funds. I organised events such as fundraising fashion shows, sponsored sporting activities and much more. I developed a volunteer network to support events and organise their own events. The other aspect of my role was marketing from building up local media contacts to help improve awareness in relevant publications and media platforms to ensure maximum exposure from the organised events to updating the website and social media. Show less

    • Senior Account Executive
      • Nov 2010 - May 2012

      Media relations & lots of it especially the fashion press PR writing – blogs, features, press releases, newletters & much more Social Media – research, engagement via Facebook, Twitter and bloggers & LinkedIn Clients – GetTheLabel.com, Hoover Candy, Taylor Wimpey, 20-20 Technologies, One Marketing Communications Media relations & lots of it especially the fashion press PR writing – blogs, features, press releases, newletters & much more Social Media – research, engagement via Facebook, Twitter and bloggers & LinkedIn Clients – GetTheLabel.com, Hoover Candy, Taylor Wimpey, 20-20 Technologies, One Marketing Communications

    • United States
    • Public Relations and Communications Services
    • 700 & Above Employee
    • Account Executive
      • Mar 2010 - Nov 2010

      Fav part of the job had to be international media relations PR writing – press releases, newletters & contact reports Social Media – engagement via Facebook, Twitter and bloggers; LinkedIn research Clients – Aldi, Manchester Business School, UCLan, Oliver Wyman Leadership Develop, Orbit Developments, Sealed Air, Lista UK, Chetham’s School of Music, Weber Shandwick North profiling Fav part of the job had to be international media relations PR writing – press releases, newletters & contact reports Social Media – engagement via Facebook, Twitter and bloggers; LinkedIn research Clients – Aldi, Manchester Business School, UCLan, Oliver Wyman Leadership Develop, Orbit Developments, Sealed Air, Lista UK, Chetham’s School of Music, Weber Shandwick North profiling

    • Account Executive
      • Sep 2008 - Feb 2010

      Working on retail franchise, residential property, housing associations, travel and sport. Working on retail franchise, residential property, housing associations, travel and sport.

    • Account Executive
      • Apr 2006 - Sep 2008

      Developing skills in consumer PR through clients such as Wash & Go (shampoo), Residential Landlords Association and many more. Developing skills in consumer PR through clients such as Wash & Go (shampoo), Residential Landlords Association and many more.

Education

  • CIM | The Chartered Institute of Marketing
    Diploma of Education, Digital Marketing
    2019 - 2020
  • Institute of Fundraising
    Certificate in Fundraising, Merit
  • University of Chester
    BA (Honours), English Literature
    2003 - 2006

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