Experience

Muse Communication

• Singapore
• Entertainment Providers
• 1 - 100 Employee

• Senior Licensing Officer

  • Aug 2022 - Present

• Licensing Officer

  • Jan 2021 - Jul 2022

  Liaise with licensors to distribute anime IP to licensees and OTT platforms across South East Asia, including Demon Slayer, Attack on Titan, SPYxFAMILY etcActively explore new opportunities and identify new partners to enhance business growth. Contract management to review, negotiate and consolidate license agreements terms with licensees. Responsible for anime market research and provide insights for business developmentHandle and manage operational material for licensees Show less



Art Map

• Book and Periodical Publishing

• Account and Marketing Executive

  • Feb 2020 - Dec 2020

  Develop and implement online and offline marketing strategies to reinforce brand positioning in local art market. Drive new initiatives and activate set of services (media partnership and digital marketing packages) to facilitate revenue growth and meet sales target. Responsible for account management and liaise with business partners for sponsorship and joint promotion opportunities Assist director with business-remodeling from printed media to digital platform Coordinate with artists and relevant parties in gallery exhibitions preparation and logistic Handle monthly magazine publishing Show less



FOX Networks Group Asia

• Entertainment Providers
• 1 - 100 Employee

• Programming Executive

  • Jul 2017 - Sep 2019

  Strategized management of a premium Hollywood movie channel carried by 30 affiliates across SEA markets and reaching 38M households. Continuously strengthened channel branding in integrated approach via content acquisition, on-air promotion, digital push and marketing campaignsHandled social media accounts (Facebook, Instagram). Analyzed platforms and channel performance to deploy insights on content planningCoordinated with marketing team to develop digital campaign strategies – Facebook, Instagram and YouTube ad placement, interactive social media posts, key influencers, online mediaexposureCo-launched affiliated branding campaign with NowTV, which successfully generated 3.2M impressions from online media, celebrities & KOL posts and Facebook postings, reaching 1M fan baseBenefitted from the campaign, Facebook page gained 5k new followers and IG gained 500 new followers. Viewers’ subscription boosted 34% and crowned No.1 most-watched Hollywood movie channel in SEA. Brand enjoyment greatly increased 27% which was shown in several brand trackerattributesActed as a hub of communication to liaise with internal (creative, operation, ad-sales team) and external parties (vendors, affiliates, local offices) to deliver product to audience that aligned with channel branding Show less

• Programming Assistant

  • Oct 2014 - Jun 2017

  Responsible for managing a Hollywood General Entertainment channel carrying acclaimed seriesBrainstormed and took part in big-scale marketing campaign (world phenomenal The Walking Deadseries on ground event)Maintained social media servicing to support channel promotionCarried out channel scheduling and operation duties



Sony Pictures Entertainment

• United States
• Entertainment Providers
• 700 & Above Employee

• Affiliate Marketing Intern

  • Jun 2013 - Aug 2013

  Assisted to write and proofread promotional collateral Assisted in on-ground events and venue set-up Coordinated logistics with vendors to facilitate on-air material delivery Prepared channel decks for sales training purpose and handled enquires from frontline customer service Assisted to write and proofread promotional collateral Assisted in on-ground events and venue set-up Coordinated logistics with vendors to facilitate on-air material delivery Prepared channel decks for sales training purpose and handled enquires from frontline customer service