Experience

United Sports Brands

• United States
• Sporting Goods
• 1 - 100 Employee

• Creative Director

  • Jul 2022 - Present

  Orange County, California, United States Empower and coach high performing internal creative services team for all USB subsidiary brands; Shock Doctor, Cutters, McDavid, Nathan, Glukos, PEARL iZUMi and licensee brand Under Armour. Define seasonal strategy and direction for brands. Cultivate collaborative and inventive campaigns. Mapped out execution and deployment plans across all project touchpoints including content creation, digital advertising, ecommerce, packaging, retail marketing and events.

• Art Director

  • Jan 2020 - Jul 2022

  Orange County, California Area Drove strategy, direction and execution of creative for all USB subsidiary and licensee brands. Established internal creative services team, as well as managed external agencies and vendors. Identified industry disrupting opportunities and developed solutions to enable brand growth and innovation. Worked laterally to revamp ecommerce/DTC experience from the ground up.

• Senior Graphic Designer

  • Feb 2017 - Jan 2020

  Orange County, California Area Managed and led design team for Shock Doctor, Cutters, McDavid and Nathan. Conducted full brand refreshes for each brand, elevating and modernizing touchpoints across all platforms. Introduced improved processes for project concepting, development and finalization.

• Graphic Designer

  • Jun 2013 - Feb 2017

  Greater Minneapolis-St. Paul Area Lead designer for Shock Doctor and Cutters, overseeing creative projects from conception through completion across multiple platforms. Worked cross-functionally to establish process standards and efficiencies while continuing to evolve each brands presence.



Amy R Tanner Design

• Freelance

  • Sep 2009 - Present

  Minnesota | Texas | California Ideation and creation of numerous brand identities ranging from service providers to manufactures to professional athletes. Develop and format communication strategies as well as build out assets for print and digital advertising.



Hype Surf Company

• Sporting Goods Manufacturing

• Co-Founder/Creative Mind

  • Jan 2013 - Jan 2016

  Minnesota | Texas Built successful inland surf company from the ground up starting with strategy, naming and identity, thriving into product design, field marketing and ecommerce. Launched and operated a subdivision stand up paddle board rental service under the HSC umbrella.



OneFastBuffalo

• United States
• Advertising Services
• 1 - 100 Employee

• Strategy Intern

  • Jun 2012 - Oct 2012

  Dallas/Fort Worth Area Collaborated on client branding bootcamps, compiled extensive competitor research and prepared creative briefs.



The Sports Source

• United States
• Writing and Editing

• Assistant Manager

  • Jan 2010 - Sep 2012

  Greater Minneapolis-St. Paul Area Strategized and implemented digital advertising and online sales. Developed processes to ensure customers were provided the best shopping experience. Monitored daily store operations including sales, inventory, merchandising and staff.



SportsDiamond.com

• Sales Associate

  • Mar 2008 - Sep 2009

  Greater Minneapolis-St. Paul Area Assisted in guiding customers to the correct product choice, merchandised the selling floor, processed store front and online sale transactions as well as supported sales at field marketing and promotional events.