Amy Storey
Publicity Consultant at Eerdmans Books for Young Readers- Claim this Profile
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Bio
Frances Baca
I had the great pleasure of connecting with Amy when I was recently mentoring a young children’s book publisher. My mentee was new to publishing and navigating the complexities of setting up her company and releasing one of their first books. I turned to Amy to provide us with some advice about product launch strategy, and she did not disappoint. In the space of about 40 minutes, she was able to articulate a host of intelligent—and exciting—possibilities for outreach, engagement, and promotion. I watched happily as my mentee beamed during our Zoom call, furiously writing down notes and thanking Amy for providing so many wonderful insights. Experienced as I am in this space, I too came away from our call with new perspectives on how to launch a book successfully. Amy is also a delight to speak with—articulate, friendly, with a wonderful sense of humor. I highly recommend her to anyone seeking expert advice on marketing their books.
Eric Heidemann
Amy has the rare ability to see through traditional marketing and publicity "walls" for publishers and has a passion for literacy and engagement at all reading levels. I know very few people who have her experience and vision and she also happens to be a pleasure to work with, I highly recommend her services for any publisher who needs to create or augment their marketing and publicity initiatives.
Margaret Quinlin
Working closely with Amy Burton Storey has been one of the best experiences of my publishing life. I was very much in need of a strong professional in Sales and Marketing, and a professional friend in New York suggested I meet Amy. She has been at Harper as head of Children’s Publicity for several years before deciding that she wanted to return home to the South. I wanted someone with strong publishing, and more importantly children’s publishing, experience. Amy brought that and more. After leaving New York, she worked for public relations firms for several years and amassed an impressive array of experiences that would prove immensely helpful to us, among them brand management and crafting strong strategies, all of which we employed in our publishing initiatives. She is also passionate about children’s publishing and had followed it in the intervening years since leaving Harper. She was eager to jump back into the publishing world and started part-time evaluating and managing our inhouse staff and procedures and publicity program. Over the years, she was able to increase her time with us and became thoroughly entrenched in our company. No major decision was made without conferring with her, and her assessment of how to respond or maximize the decision taken was always smart and actionable. I have marveled at her work ethic, her good humor, and her truly clear strategic thinking. I have teased her that she is in my head because she is so capable of drafting a letter that I feel I may have written myself, but better! Her sophistication helped to quickly season our young and talented publicity and marketing staff which was a bonus for them and for Peachtree. I could not endorse a publicity and marketing professional, especially one in publishing, more strongly than I do Amy Burton Storey.
Frances Baca
I had the great pleasure of connecting with Amy when I was recently mentoring a young children’s book publisher. My mentee was new to publishing and navigating the complexities of setting up her company and releasing one of their first books. I turned to Amy to provide us with some advice about product launch strategy, and she did not disappoint. In the space of about 40 minutes, she was able to articulate a host of intelligent—and exciting—possibilities for outreach, engagement, and promotion. I watched happily as my mentee beamed during our Zoom call, furiously writing down notes and thanking Amy for providing so many wonderful insights. Experienced as I am in this space, I too came away from our call with new perspectives on how to launch a book successfully. Amy is also a delight to speak with—articulate, friendly, with a wonderful sense of humor. I highly recommend her to anyone seeking expert advice on marketing their books.
Eric Heidemann
Amy has the rare ability to see through traditional marketing and publicity "walls" for publishers and has a passion for literacy and engagement at all reading levels. I know very few people who have her experience and vision and she also happens to be a pleasure to work with, I highly recommend her services for any publisher who needs to create or augment their marketing and publicity initiatives.
Margaret Quinlin
Working closely with Amy Burton Storey has been one of the best experiences of my publishing life. I was very much in need of a strong professional in Sales and Marketing, and a professional friend in New York suggested I meet Amy. She has been at Harper as head of Children’s Publicity for several years before deciding that she wanted to return home to the South. I wanted someone with strong publishing, and more importantly children’s publishing, experience. Amy brought that and more. After leaving New York, she worked for public relations firms for several years and amassed an impressive array of experiences that would prove immensely helpful to us, among them brand management and crafting strong strategies, all of which we employed in our publishing initiatives. She is also passionate about children’s publishing and had followed it in the intervening years since leaving Harper. She was eager to jump back into the publishing world and started part-time evaluating and managing our inhouse staff and procedures and publicity program. Over the years, she was able to increase her time with us and became thoroughly entrenched in our company. No major decision was made without conferring with her, and her assessment of how to respond or maximize the decision taken was always smart and actionable. I have marveled at her work ethic, her good humor, and her truly clear strategic thinking. I have teased her that she is in my head because she is so capable of drafting a letter that I feel I may have written myself, but better! Her sophistication helped to quickly season our young and talented publicity and marketing staff which was a bonus for them and for Peachtree. I could not endorse a publicity and marketing professional, especially one in publishing, more strongly than I do Amy Burton Storey.
Frances Baca
I had the great pleasure of connecting with Amy when I was recently mentoring a young children’s book publisher. My mentee was new to publishing and navigating the complexities of setting up her company and releasing one of their first books. I turned to Amy to provide us with some advice about product launch strategy, and she did not disappoint. In the space of about 40 minutes, she was able to articulate a host of intelligent—and exciting—possibilities for outreach, engagement, and promotion. I watched happily as my mentee beamed during our Zoom call, furiously writing down notes and thanking Amy for providing so many wonderful insights. Experienced as I am in this space, I too came away from our call with new perspectives on how to launch a book successfully. Amy is also a delight to speak with—articulate, friendly, with a wonderful sense of humor. I highly recommend her to anyone seeking expert advice on marketing their books.
Eric Heidemann
Amy has the rare ability to see through traditional marketing and publicity "walls" for publishers and has a passion for literacy and engagement at all reading levels. I know very few people who have her experience and vision and she also happens to be a pleasure to work with, I highly recommend her services for any publisher who needs to create or augment their marketing and publicity initiatives.
Margaret Quinlin
Working closely with Amy Burton Storey has been one of the best experiences of my publishing life. I was very much in need of a strong professional in Sales and Marketing, and a professional friend in New York suggested I meet Amy. She has been at Harper as head of Children’s Publicity for several years before deciding that she wanted to return home to the South. I wanted someone with strong publishing, and more importantly children’s publishing, experience. Amy brought that and more. After leaving New York, she worked for public relations firms for several years and amassed an impressive array of experiences that would prove immensely helpful to us, among them brand management and crafting strong strategies, all of which we employed in our publishing initiatives. She is also passionate about children’s publishing and had followed it in the intervening years since leaving Harper. She was eager to jump back into the publishing world and started part-time evaluating and managing our inhouse staff and procedures and publicity program. Over the years, she was able to increase her time with us and became thoroughly entrenched in our company. No major decision was made without conferring with her, and her assessment of how to respond or maximize the decision taken was always smart and actionable. I have marveled at her work ethic, her good humor, and her truly clear strategic thinking. I have teased her that she is in my head because she is so capable of drafting a letter that I feel I may have written myself, but better! Her sophistication helped to quickly season our young and talented publicity and marketing staff which was a bonus for them and for Peachtree. I could not endorse a publicity and marketing professional, especially one in publishing, more strongly than I do Amy Burton Storey.
Frances Baca
I had the great pleasure of connecting with Amy when I was recently mentoring a young children’s book publisher. My mentee was new to publishing and navigating the complexities of setting up her company and releasing one of their first books. I turned to Amy to provide us with some advice about product launch strategy, and she did not disappoint. In the space of about 40 minutes, she was able to articulate a host of intelligent—and exciting—possibilities for outreach, engagement, and promotion. I watched happily as my mentee beamed during our Zoom call, furiously writing down notes and thanking Amy for providing so many wonderful insights. Experienced as I am in this space, I too came away from our call with new perspectives on how to launch a book successfully. Amy is also a delight to speak with—articulate, friendly, with a wonderful sense of humor. I highly recommend her to anyone seeking expert advice on marketing their books.
Eric Heidemann
Amy has the rare ability to see through traditional marketing and publicity "walls" for publishers and has a passion for literacy and engagement at all reading levels. I know very few people who have her experience and vision and she also happens to be a pleasure to work with, I highly recommend her services for any publisher who needs to create or augment their marketing and publicity initiatives.
Margaret Quinlin
Working closely with Amy Burton Storey has been one of the best experiences of my publishing life. I was very much in need of a strong professional in Sales and Marketing, and a professional friend in New York suggested I meet Amy. She has been at Harper as head of Children’s Publicity for several years before deciding that she wanted to return home to the South. I wanted someone with strong publishing, and more importantly children’s publishing, experience. Amy brought that and more. After leaving New York, she worked for public relations firms for several years and amassed an impressive array of experiences that would prove immensely helpful to us, among them brand management and crafting strong strategies, all of which we employed in our publishing initiatives. She is also passionate about children’s publishing and had followed it in the intervening years since leaving Harper. She was eager to jump back into the publishing world and started part-time evaluating and managing our inhouse staff and procedures and publicity program. Over the years, she was able to increase her time with us and became thoroughly entrenched in our company. No major decision was made without conferring with her, and her assessment of how to respond or maximize the decision taken was always smart and actionable. I have marveled at her work ethic, her good humor, and her truly clear strategic thinking. I have teased her that she is in my head because she is so capable of drafting a letter that I feel I may have written myself, but better! Her sophistication helped to quickly season our young and talented publicity and marketing staff which was a bonus for them and for Peachtree. I could not endorse a publicity and marketing professional, especially one in publishing, more strongly than I do Amy Burton Storey.
Experience
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Eerdmans Books for Young Readers
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Publicity Consultant
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Apr 2022 - Present
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Storeytellers
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United States
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Advertising Services
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1 - 100 Employee
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Consultant
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May 2021 - Present
An integrated marketing consultancy focused on helping consumer-facing organizations, authors, and publishers tell stories with strategy. An integrated marketing consultancy focused on helping consumer-facing organizations, authors, and publishers tell stories with strategy.
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Spalding County
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United States
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Government Administration
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1 - 100 Employee
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Citizen Engagement Consultant
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Oct 2021 - Present
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Peachtree Publishing Company Inc.
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Marketing and Publicity Consultant
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Sep 2015 - Apr 2021
• Oversaw the integrated marketing vision, strategy and planning for the company and its books. • Served as the steward for the company brand and the branding of its book series. • Developed strategic marketing plans for backlist, seasonal, and series initiatives. • Trained and developed marketing and publicity team members. • Wrote and guided development of marketing content, including print and digital advertising, activity kits, blog posts, discussion guides, press releases and other resources for booksellers, educators and librarians. • Spearheaded marketing strategies for award-winning titles such as Suzanne Slade’s Countdown, Cynthia and Sanford Levinson’s Fault Lines in the Constitution, Don Tate’s William Still and His Freedom Stories, the Geisel Honor-winning King & Kayla early reader series by Dori Hillestad Butler and Nancy Meyers, and the 2020 Caldecott Honor-winning Going Down Home with Daddy by Kelly Starling Lyons and Daniel Minter. • Directed brand development, announcement and launch planning for Peachtree Teen, the publisher’s YA imprint. • Developed marketing campaign and brand development for publisher's 40th anniversary. Show less
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KEF Media
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Vice President, Director of Client Services
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Mar 2009 - Sep 2015
• Managed business development for independent, privately owned broadcast and digital media company • Initiated, developed and maintained key client relationships with corporations, public relations agencies and brands such as Allidura/Chandler Chicco, Chick-fil-A, Chili’s Grill and Bar, Cohn & Wolfe, Coca-Cola, Cox Communications, Edelman, Fleishman Hillard, Golin, HR Block, Intercontinental Hotels Group, Jackson Spalding, Ketchum, MSL Group, Orkin, Porter Novelli • Created strategic, multi-platform media plans for consumer and corporate clients across various practices • Oversaw broadcast and digital media projects to ensure results met and exceeded expectations and success metrics • Analyzed industry trends and best practices for ongoing client counsel Show less
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Group Director
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Sep 2007 - Dec 2008
• Led agency’s consumer practice, overseeing multiple account teams and yearly client budgets ranging from $60,000 to $150,000 • Directed short and long-term PR campaigns for Brinker International; BJ’s Membership Clubs; Cox Communications; Renaissance Aruba Resort & Casino and Rooms To Go o Developed and implemented 2008 PR strategy that helped Chili’s raise more than $6 million for the Create-a-Pepper to Fight Childhood Cancer campaign for St. Jude o Engineered PR strategy for Cox Communications’ third annual Teen Internet Safety Survey and Summit with child advocate John Walsh and Miss America 2007 Lauren Nelson; garnered wide-spread national broadcast press coverage, including “Good Morning America” and CNN; developed relationships on behalf of Cox with key bloggers and advocates Show less
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Senior Account Supervisor
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Sep 2005 - Aug 2007
• Ran two million dollar+, multi-office celebrity lifestyles team for Philips, one of the world’s largest electronics companies o Created national awareness for the brand among media and top stakeholders in the entertainment industry o Managed home design and tech makeover campaigns for top celebrities, including Demi Moore and Meredith Vieira o Planned and executed large-scale media and celebrity events • Hosted more than 600 celebrities, media and influencers in the Sundance lounge; garnered 175 million+ media impressions • Led planning team across multiple offices for annual Holidays in June gift preview in New York City, which drew more than 150 reporters from key consumer and electronics press. • Devised strategy and ran lifestyle public relations operations for Porsche Cars North America o Aligned with SKYLOFTS at MGM Grand in Las Vegas to launch the 2008 Porsche Cayenne SUV and the Porsche “Inspired Escapes” travel package, engaging more than 20 travel and lifestyle reporters with the car and brand Show less
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Publicity Director
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Sep 2001 - Sep 2005
• Exceeded company sales and marketing goals as part of integrated marketing team • Managed team of five publicists and multiple freelance agencies while working with editorial, marketing, school and library, online, sales, design, production and inventory departments • Worked hand-in-hand on co-promotions and author events with key retailers, including Barnes & Noble, Borders, Target, Costco, Sam’s Club and BJ’s Warehouse Club • Conceived, implemented and supervised national publicity programs for more than 500 titles annually; authors included some of the leading names in the literary and entertainment worlds o Commanded campaigns for multiple titles in A Series of Unfortunate Events by Lemony Snicket, one of the most popular and best-selling children’s series of all time; coordinated and staffed multi-city author tours and events, many generating 1,000+ attendance o Partnered with major movie studios on promotional campaigns for several blockbuster book-to-film projects, including 2004’s “Lemony Snicket’s A Series of Unfortunate Events” starring Jim Carrey (Paramount/Nickelodeon) and “The Chronicles of Narnia” (Disney) o Launched two instant New York Times’ bestselling picture books for actress and author Jamie Lee Curtis, including I’m Gonna Like Me and It’s Hard to Be Five; coordinated all events and personal appearances along with Curtis’ publicity and management teams o Led launches for two children’s cookbooks by celebrity chef Emeril Lagasse (There’s A Chef in My Soup and There’s A Chef in My Family); partnered with Food Network and various Emeril licensees on publicity, promotion, sales and events o Ran or oversaw campaigns for other A-list and celebrity authors, including astronaut Buzz Aldrin (Reaching for the Moon), Isabel Allende (City of the Beasts), Julie Andrews (Julie Andrews Collection), Billy Crystal (I Already Know I Love You), artist Mary Engelbreit (Mother Goose), Neil Gaiman (Coraline), Maurice Sendak (Bears!) and many more Show less
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Longstreet Press
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United States
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Public Relations and Communications Services
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Publicity Director
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1996 - 2001
* Planned and executed publicity and marketing campaigns for regional and national best-selling authors, including Governor Zell Miller, Dr. Johnnetta Cole, Leonard Pitts, Dick Gregory, Drs. Thomas J. Stanley and William Danko (The Millionaire Next Door), Bill Engvall, Jeff Foxworthy, Clark Howard, and more. * Raised visibility for the publisher through local, regional and national efforts * Managed two full-time publicists and various freelance staff * Planned and executed publicity and marketing campaigns for regional and national best-selling authors, including Governor Zell Miller, Dr. Johnnetta Cole, Leonard Pitts, Dick Gregory, Drs. Thomas J. Stanley and William Danko (The Millionaire Next Door), Bill Engvall, Jeff Foxworthy, Clark Howard, and more. * Raised visibility for the publisher through local, regional and national efforts * Managed two full-time publicists and various freelance staff
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Cox Enterprises
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United States
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Telecommunications
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700 & Above Employee
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External Communications Specialist
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1999 - 2000
• Supported public relations strategies for six Cox lines of business (Radio, TV, Cable, Newspapers, Manheim Auctions and AutoTrader.com) as well as sports investments in women’s pro cycling and soccer • Supported public relations strategies for six Cox lines of business (Radio, TV, Cable, Newspapers, Manheim Auctions and AutoTrader.com) as well as sports investments in women’s pro cycling and soccer
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Education
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1992 - 1995
Louisiana State University
B.A., English - Creative Writing -
1996 - 1996
Rice University Publishing Course
Certificate, Book and Magazine Publishing
Community
