Cultural Strategy & Futures Innovation Director

• Sep 2023 - Present

🗺 Cultural and design research, both qualitative and quantitive methodologies 📈 Foresight and trend forecasting, both micro (3-5 years) and macro (5+ years) 🔮 Speculative futures mapping (10+ years) 💻 UX research, persona building and ethnography 📝 Innovation and strategy workshops 💡Presentation, report and deck building 🎞️ Concept ideation for digital design, product prototypes and art direction 🌎 Research across global multi-lingual… Show more 🗺 Cultural and design research, both qualitative and quantitive methodologies 📈 Foresight and trend forecasting, both micro (3-5 years) and macro (5+ years) 🔮 Speculative futures mapping (10+ years) 💻 UX research, persona building and ethnography 📝 Innovation and strategy workshops 💡Presentation, report and deck building 🎞️ Concept ideation for digital design, product prototypes and art direction 🌎 Research across global multi-lingual markets 🫂 Initiative building for DE&I as a thought leader and policy changemaker Send a message on here, or via my website, to schedule a catch up 💌 www.amysellers.co.uk Show less 🗺 Cultural and design research, both qualitative and quantitive methodologies 📈 Foresight and trend forecasting, both micro (3-5 years) and macro (5+ years) 🔮 Speculative futures mapping (10+ years) 💻 UX research, persona building and ethnography 📝 Innovation and strategy workshops 💡Presentation, report and deck building 🎞️ Concept ideation for digital design, product prototypes and art direction 🌎 Research across global multi-lingual… Show more 🗺 Cultural and design research, both qualitative and quantitive methodologies 📈 Foresight and trend forecasting, both micro (3-5 years) and macro (5+ years) 🔮 Speculative futures mapping (10+ years) 💻 UX research, persona building and ethnography 📝 Innovation and strategy workshops 💡Presentation, report and deck building 🎞️ Concept ideation for digital design, product prototypes and art direction 🌎 Research across global multi-lingual markets 🫂 Initiative building for DE&I as a thought leader and policy changemaker Send a message on here, or via my website, to schedule a catch up 💌 www.amysellers.co.uk Show less

Senior UX Strategist, UX Team

• Apr 2022 - Sep 2023

Futures Innovation & Design Researcher, Futures Forecasting team

• May 2021 - Apr 2022

One year contract leading social, user and design research for the next generation of Samsung products. Based in the cross-disciplinary design and innovation laboratory at Samsung Design Europe.

Senior Futures Consultant

• Apr 2020 - May 2021

Freelance specialist in UX strategy, consumer insights, ethnographic studies, user research, futures forecasting and design research. Involved in product conception stages, as well as the execution and roll out phases of product innovation. Client work includes: Nike Valiant Labs, DAZED, Squared Circles, The Future Laboratory and Circular Union. Leading the direction of project deliverables, from primary research methodologies to strategic design implications. Format of… Show more Freelance specialist in UX strategy, consumer insights, ethnographic studies, user research, futures forecasting and design research. Involved in product conception stages, as well as the execution and roll out phases of product innovation. Client work includes: Nike Valiant Labs, DAZED, Squared Circles, The Future Laboratory and Circular Union. Leading the direction of project deliverables, from primary research methodologies to strategic design implications. Format of deliverables include: future category mapping, design strategy, foresight frameworks, ethnographic storytelling, global audience insights, quantitative survey building and analysis, UX research, usability testing, written reports and innovation workshops. All in aim to inform businesses what our lives in the world of tomorrow will look like. Show less Freelance specialist in UX strategy, consumer insights, ethnographic studies, user research, futures forecasting and design research. Involved in product conception stages, as well as the execution and roll out phases of product innovation. Client work includes: Nike Valiant Labs, DAZED, Squared Circles, The Future Laboratory and Circular Union. Leading the direction of project deliverables, from primary research methodologies to strategic design implications. Format of… Show more Freelance specialist in UX strategy, consumer insights, ethnographic studies, user research, futures forecasting and design research. Involved in product conception stages, as well as the execution and roll out phases of product innovation. Client work includes: Nike Valiant Labs, DAZED, Squared Circles, The Future Laboratory and Circular Union. Leading the direction of project deliverables, from primary research methodologies to strategic design implications. Format of deliverables include: future category mapping, design strategy, foresight frameworks, ethnographic storytelling, global audience insights, quantitative survey building and analysis, UX research, usability testing, written reports and innovation workshops. All in aim to inform businesses what our lives in the world of tomorrow will look like. Show less

Lead Futures Analyst, Future Insights team

• Apr 2018 - Apr 2020

Leading the delivery of design research and futures insights for the New York, San Francisco, London and Copenhagen studios. Applying research methodologies to track emerging cultural patterns, analyse user insights, validate design decisions, understand brand audiences, explore future scenarios and apply strategic thinking for brand positioning. Working with iconic global legacy brands, as well as challenger start-ups in original brand creation projects. Client work includes: Microsoft,… Show more Leading the delivery of design research and futures insights for the New York, San Francisco, London and Copenhagen studios. Applying research methodologies to track emerging cultural patterns, analyse user insights, validate design decisions, understand brand audiences, explore future scenarios and apply strategic thinking for brand positioning. Working with iconic global legacy brands, as well as challenger start-ups in original brand creation projects. Client work includes: Microsoft, Osmo, Pattern Brands, M&S Food, Colgate, Nivea and OTO. Show less Leading the delivery of design research and futures insights for the New York, San Francisco, London and Copenhagen studios. Applying research methodologies to track emerging cultural patterns, analyse user insights, validate design decisions, understand brand audiences, explore future scenarios and apply strategic thinking for brand positioning. Working with iconic global legacy brands, as well as challenger start-ups in original brand creation projects. Client work includes: Microsoft,… Show more Leading the delivery of design research and futures insights for the New York, San Francisco, London and Copenhagen studios. Applying research methodologies to track emerging cultural patterns, analyse user insights, validate design decisions, understand brand audiences, explore future scenarios and apply strategic thinking for brand positioning. Working with iconic global legacy brands, as well as challenger start-ups in original brand creation projects. Client work includes: Microsoft, Osmo, Pattern Brands, M&S Food, Colgate, Nivea and OTO. Show less

Visual Editor & Lead Researcher

• Jun 2017 - May 2018

Working alongside Martin Raymond to update the latest edition of The Trend Forecaster’s Handbook. The book explores how the world of forecasting has become increasingly complex and challenging as the science behind the sector continues to develop and grow. Previously, the focus was on identifying trends, while now the focus is converting those trends into practical, actionable and market-specific solutions. This expanded and updated version of The Trend Forecaster’s Handbook examines… Show more Working alongside Martin Raymond to update the latest edition of The Trend Forecaster’s Handbook. The book explores how the world of forecasting has become increasingly complex and challenging as the science behind the sector continues to develop and grow. Previously, the focus was on identifying trends, while now the focus is converting those trends into practical, actionable and market-specific solutions. This expanded and updated version of The Trend Forecaster’s Handbook examines the growing battery of technologies, techniques and executional approaches used to capture trends, recognise insights, inform innovation and develop new product streams. https://www.laurenceking.com/product/the-trend-forecasters-handbook-second-edition/ Show less Working alongside Martin Raymond to update the latest edition of The Trend Forecaster’s Handbook. The book explores how the world of forecasting has become increasingly complex and challenging as the science behind the sector continues to develop and grow. Previously, the focus was on identifying trends, while now the focus is converting those trends into practical, actionable and market-specific solutions. This expanded and updated version of The Trend Forecaster’s Handbook examines… Show more Working alongside Martin Raymond to update the latest edition of The Trend Forecaster’s Handbook. The book explores how the world of forecasting has become increasingly complex and challenging as the science behind the sector continues to develop and grow. Previously, the focus was on identifying trends, while now the focus is converting those trends into practical, actionable and market-specific solutions. This expanded and updated version of The Trend Forecaster’s Handbook examines the growing battery of technologies, techniques and executional approaches used to capture trends, recognise insights, inform innovation and develop new product streams. https://www.laurenceking.com/product/the-trend-forecasters-handbook-second-edition/ Show less

Visual Researcher, Futures Studio team

• May 2015 - Apr 2018

In three years at The Future Laboratory my cross-disciplinary role created a bridge between the strategy team and internal design studio. Day-to-day you would find me researching emerging consumer and design trends, creating interactive visual-first deliverables, conducting qualitative future consumer research, user research and applying strategic thinking for global brand consultancy projects. Client work includes: The North Face, Adidas, BBC, Spotify, Stella McCartney, Shiseido… Show more In three years at The Future Laboratory my cross-disciplinary role created a bridge between the strategy team and internal design studio. Day-to-day you would find me researching emerging consumer and design trends, creating interactive visual-first deliverables, conducting qualitative future consumer research, user research and applying strategic thinking for global brand consultancy projects. Client work includes: The North Face, Adidas, BBC, Spotify, Stella McCartney, Shiseido, YouTube and Google. Format of deliverables include: brand strategy projects, future consumer research, expert and stakeholder interviews, creative concept development, UX frameworks, report and presentation creation, film editing, innovation workshops, curated events and interactive installation creation. Show less In three years at The Future Laboratory my cross-disciplinary role created a bridge between the strategy team and internal design studio. Day-to-day you would find me researching emerging consumer and design trends, creating interactive visual-first deliverables, conducting qualitative future consumer research, user research and applying strategic thinking for global brand consultancy projects. Client work includes: The North Face, Adidas, BBC, Spotify, Stella McCartney, Shiseido… Show more In three years at The Future Laboratory my cross-disciplinary role created a bridge between the strategy team and internal design studio. Day-to-day you would find me researching emerging consumer and design trends, creating interactive visual-first deliverables, conducting qualitative future consumer research, user research and applying strategic thinking for global brand consultancy projects. Client work includes: The North Face, Adidas, BBC, Spotify, Stella McCartney, Shiseido, YouTube and Google. Format of deliverables include: brand strategy projects, future consumer research, expert and stakeholder interviews, creative concept development, UX frameworks, report and presentation creation, film editing, innovation workshops, curated events and interactive installation creation. Show less

Creative Researcher (Artist-in-residence)

• Oct 2017 - Nov 2017

Trends Researcher

• Oct 2014 - Apr 2015

Visual Researcher

• May 2014 - Jul 2014

Trends Researcher

• Jan 2014 - Feb 2014

Creative Researcher

• Jun 2013 - Aug 2013

Creative Assistant

• Apr 2013 - May 2013