Experience

Tower Hill School

• United States
• Primary and Secondary Education
• 100 - 200 Employee

• Director Of Communications and Marketing

  • Jul 2021 - Present



The Nature Conservancy

• United States
• Non-profit Organizations
• 700 & Above Employee

• Associate Director of Marketing and Communications at The Nature Conservancy

  • Aug 2014 - Jun 2021

  Content creation and brand promotion for Asia Pacific region to support fundraising in key markets: US, HK, and Australia. Content creation and brand promotion for Asia Pacific region to support fundraising in key markets: US, HK, and Australia.



Dracco Company Ltd.

• Manufacturing
• 1 - 100 Employee

• Head of Marketing

  • Sep 2012 - Aug 2014

  Head of global marketing, initiated B2B and B2C campaigns to grow 12 major entertainment brands across 50 countries. • Established marketing department to support business change from B2B to B2C focus. • Responsible for marketing budget and managed a global team of 5. • Managed agency, creative process, media planning and dissemination of ~20 television commercials each year. • Oversaw the planning and implementation of 15 international tradeshows each year. • Developed strategic marketing plans for partners to implement locally with support from marketing toolbox: POS materials, media, ads and brand positioning. • Supported and helped develop a robust licensing business through effective marketing materials and B2B awareness. Show less



WowWee

• Hong Kong
• Entertainment Providers
• 1 - 100 Employee

• Marketing Communications Manager

  • Oct 2009 - Sep 2012

  Responsible for all brands' messaging for print, advertising, web, and social while acting as key point of contact between Hong Kong, North America, and Europe. • Mange 5 team members and work collaboratively with Brand Managers, sales, web, R&D, and production to formulate and actualize marketing plans. • Maintain global brand consistency and quality control for 8 brands including generation of style guides and positioning statements. • Responsible for 100+ SKUs per year and 300+ at any given time. • Create and implement social media and e-marketing. • Handle and resolve time/money/workload conflicts between departments and offices. • Execute translations procedures and protocols for all copy worldwide. • Oversee and contribute to writing, designing, and art direction for packaging, instruction manuals, sales support collateral, videos, and photo shoots. • Provide critical feedback on product development and functionality. • Approve all packaging and instruction manuals globally. Show less



Hughes-Castell

• Hong Kong
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing and Advertising Manager

  • Dec 2007 - Nov 2009

  Only person responsible for all marketing and advertising in Asia including: Hong Kong, Beijing, Shanghai and Singapore. Researched and implemented various strategies to ensure premiere market position. • Formulated and actualized marketing plan, researched new channels and maintained budget. • Designed and wrote print all ads: 7 monthly single-page and 6 annual multi-page spreads. • Authored and posted 60 job ads each month on 5 web sites; managed about 1,000 ads at all times. • Developed content, wrote and edited articles and advertorials several times per year. • Maintained and populated marketing content on corporate web site. • Managed 10 trade shows annually involving scheduling, premiums, promotions and follow-up with attendees to generate new business. Show less



The Haverford School

• United States
• Primary and Secondary Education
• 100 - 200 Employee

• Assistant Director of Communications

  • Oct 2003 - Sep 2007

  Integral member of marketing team and sole graphic designer/project manager responsible for communication materials for entire school including: e-marketing, award-winning newspaper, direct mail, brochures, advertisements, invitations, posters, cards, and logos. Integral member of marketing team and sole graphic designer/project manager responsible for communication materials for entire school including: e-marketing, award-winning newspaper, direct mail, brochures, advertisements, invitations, posters, cards, and logos.



W. L. Gore & Associates

• Elkton, MD

• Returns Analyst

  • Dec 1997 - Sep 2003



Sanford

• R&D Color Chemist

  • 1994 - 1996