Experience

Isadora Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Producer

  • Jun 2022 - Present



Independent Consultant

• Digital Marketing Consultant

  • 2021 - 2022

  - Website development including layout, logo, content, design, SEO, social and site maintenance - Holistic approach of brand strategy though consistent creative deliverables across channel marketing - Website development including layout, logo, content, design, SEO, social and site maintenance - Holistic approach of brand strategy though consistent creative deliverables across channel marketing



E-Counseling.com

• Director Of Marketing Operations

  • 2019 - 2020

  - Redesign and maintain E-counseling.com - Create new functionality, revenue streams and paths for advertising with end user engagement focus - Oversee development team of SEO, a/b testing, client funnels, keyword and market/competitive research - Develop content strategy and article implementation with freelancer - Logo creation, SEO optimization - Redesign and maintain E-counseling.com - Create new functionality, revenue streams and paths for advertising with end user engagement focus - Oversee development team of SEO, a/b testing, client funnels, keyword and market/competitive research - Develop content strategy and article implementation with freelancer - Logo creation, SEO optimization



Non Profit

• Greater New York City Area

• Director of Marketing & Media Strategy

  • Feb 2015 - 2018

  - Created, designed, and maintained three distinct websites and responsible full front and back end development and integration (Wordpress). Increased traffic over 200% - Project managed workflow of stakeholder and developer team - Developed all content, social media, print advertising, marketing materials for annual campaigns - Managed development team for targeted brand and marketing promotions - Created, designed, and maintained three distinct websites and responsible full front and back end development and integration (Wordpress). Increased traffic over 200% - Project managed workflow of stakeholder and developer team - Developed all content, social media, print advertising, marketing materials for annual campaigns - Managed development team for targeted brand and marketing promotions



Reader's Digest Association

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Website Manager/Project Manager

  • Aug 2011 - Feb 2015

  - Managed stakeholder team for all contents of sites covering content and development for flagship ReadersDigest.com and subsidiary websites - Project manage/ Scrum Master for international development team that operates in Agile workflow - Manage all plans for RD North America sites - Oversee third party vendor relationships and partnerships for growth marketing - Managed stakeholder team for all contents of sites covering content and development for flagship ReadersDigest.com and subsidiary websites - Project manage/ Scrum Master for international development team that operates in Agile workflow - Manage all plans for RD North America sites - Oversee third party vendor relationships and partnerships for growth marketing



Kiplinger

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Audience Development Specialist/Online Content Editor

  • Apr 2006 - Aug 2011

  - Search and maintain growth partnership opportunities with portals and blogs for Kiplinger.com - Develop editorially driven interactive content featuring, quizzes and slideshows - Structure content packing to partners and create distribution feeds - Grew demographic and increased social media presence by 85%; twitter, Facebook, SEO, email - Search and maintain growth partnership opportunities with portals and blogs for Kiplinger.com - Develop editorially driven interactive content featuring, quizzes and slideshows - Structure content packing to partners and create distribution feeds - Grew demographic and increased social media presence by 85%; twitter, Facebook, SEO, email



Lehman Brothers

• Capital Markets
• 700 & Above Employee

• Equity Research Analyst

  • 2005 - 2006

  - Responsible for weekly and monthly marketing materials to be seen by national and international clients - Study and analyzed ways regulatory and legislative actions affect the stock market in regards to trade disputes, financial services and energy related sectors - Planned and executed annual conference relating to the financial services and the energy sector - Responsible for weekly and monthly marketing materials to be seen by national and international clients - Study and analyzed ways regulatory and legislative actions affect the stock market in regards to trade disputes, financial services and energy related sectors - Planned and executed annual conference relating to the financial services and the energy sector