Amy Pelsinsky
Assistant Vice President for Communications at University of Maryland Center for Environmental Science- Claim this Profile
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Bio
Credentials
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Climate Change Professional (CC-P)
Association of Climate Change OfficersJan, 2020- Nov, 2024
Experience
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University of Maryland Center for Environmental Science
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United States
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Higher Education
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100 - 200 Employee
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Assistant Vice President for Communications
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Oct 2011 - Present
Manage communications for Maryland's premier research institution aimed at advancing scientific knowledge of the environment. • Develop and implement institutional communications strategy and messaging. • Manage daily operation of communications channels (media outreach, website, social media, e-newsletters, publications). • Lead media relations outreach and engagement on a regional, national, and international level, including writing press releases on environmental and… Show more Manage communications for Maryland's premier research institution aimed at advancing scientific knowledge of the environment. • Develop and implement institutional communications strategy and messaging. • Manage daily operation of communications channels (media outreach, website, social media, e-newsletters, publications). • Lead media relations outreach and engagement on a regional, national, and international level, including writing press releases on environmental and scientific topics, providing media training to scientists, manage press events and outreach, and respond to media requests for expertise. • Maintain institutional brand, including creating branding guidelines and leading ongoing strategic positioning and reputation management. Climate Change Professional (CC-P), certified by the Association of Climate Change Officers and the State of Maryland Show less Manage communications for Maryland's premier research institution aimed at advancing scientific knowledge of the environment. • Develop and implement institutional communications strategy and messaging. • Manage daily operation of communications channels (media outreach, website, social media, e-newsletters, publications). • Lead media relations outreach and engagement on a regional, national, and international level, including writing press releases on environmental and… Show more Manage communications for Maryland's premier research institution aimed at advancing scientific knowledge of the environment. • Develop and implement institutional communications strategy and messaging. • Manage daily operation of communications channels (media outreach, website, social media, e-newsletters, publications). • Lead media relations outreach and engagement on a regional, national, and international level, including writing press releases on environmental and scientific topics, providing media training to scientists, manage press events and outreach, and respond to media requests for expertise. • Maintain institutional brand, including creating branding guidelines and leading ongoing strategic positioning and reputation management. Climate Change Professional (CC-P), certified by the Association of Climate Change Officers and the State of Maryland Show less
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Charmed Writing & Editing
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Baltimore
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Principal Owner
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2010 - Present
Professional writing, editing, and proofreading services - Copy edit and proofread catalogs, books, websites, and social media for accuracy, readability, and style - Specialize in feature writing about travel and food Member of Editorial Freelancers Association and ACES Society for Editing Professional writing, editing, and proofreading services - Copy edit and proofread catalogs, books, websites, and social media for accuracy, readability, and style - Specialize in feature writing about travel and food Member of Editorial Freelancers Association and ACES Society for Editing
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National Museum of Dentistry, Smithsonian Affiliate
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Director of Communications
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2006 - Sep 2011
Managed communications for the museum and its exhibits, programs and outreach, including media relations, creative services, marketing, and social media activities. • Spearheaded and implemented new identity and branding program to successfully reposition the museum as a friendly smile-inspiring attraction for all ages. • Managed complete rewrite and redesign of the museum website. Won Outstanding Achievement in the Education Standard of Excellence category, Web Marketing Association… Show more Managed communications for the museum and its exhibits, programs and outreach, including media relations, creative services, marketing, and social media activities. • Spearheaded and implemented new identity and branding program to successfully reposition the museum as a friendly smile-inspiring attraction for all ages. • Managed complete rewrite and redesign of the museum website. Won Outstanding Achievement in the Education Standard of Excellence category, Web Marketing Association WebAwards. • Initiated social media marketing program, including a Facebook page that gained 3,000 fans in six months comparable to other Baltimore attractions. • Significantly increased visibility of museum locally and nationally, including placement in USA Today, National Public Radio’s Morning Edition, and Washington Post magazine. Show less Managed communications for the museum and its exhibits, programs and outreach, including media relations, creative services, marketing, and social media activities. • Spearheaded and implemented new identity and branding program to successfully reposition the museum as a friendly smile-inspiring attraction for all ages. • Managed complete rewrite and redesign of the museum website. Won Outstanding Achievement in the Education Standard of Excellence category, Web Marketing Association… Show more Managed communications for the museum and its exhibits, programs and outreach, including media relations, creative services, marketing, and social media activities. • Spearheaded and implemented new identity and branding program to successfully reposition the museum as a friendly smile-inspiring attraction for all ages. • Managed complete rewrite and redesign of the museum website. Won Outstanding Achievement in the Education Standard of Excellence category, Web Marketing Association WebAwards. • Initiated social media marketing program, including a Facebook page that gained 3,000 fans in six months comparable to other Baltimore attractions. • Significantly increased visibility of museum locally and nationally, including placement in USA Today, National Public Radio’s Morning Edition, and Washington Post magazine. Show less
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Baltimore Museum of Art
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United States
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Museums, Historical Sites, and Zoos
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1 - 100 Employee
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Public Relations Manager/Editor
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2000 - 2006
Managed day-to-day media operations and publication of museum members’ magazine • Raised visibility of museum exhibits and programs through management of strategic media operations and development of effective marketing materials, • Coordinated cross-departmental reorganization and rewrite of new museum web site. • Organized media events and provided media training for museum staff. • Supervised interns, work study students, and volunteers. Managed day-to-day media operations and publication of museum members’ magazine • Raised visibility of museum exhibits and programs through management of strategic media operations and development of effective marketing materials, • Coordinated cross-departmental reorganization and rewrite of new museum web site. • Organized media events and provided media training for museum staff. • Supervised interns, work study students, and volunteers.
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McDaniel College
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United States
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Higher Education
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400 - 500 Employee
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Managing Editor/Associate Director of Public Information
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1997 - 2000
• Managing editor of alumni magazine that won the CASE Circle of Excellence Awards Bronze Medal (1999): planned content, hired freelance writers, photographers, and illustrators, art-directed photo shoots, worked with out-of-house designer, and managed printing and budget. • Raised visibility of the college by connecting faculty experts with reporters around the country. • Worked with alumni, development, and admissions offices to develop marketing materials. • Managing editor of alumni magazine that won the CASE Circle of Excellence Awards Bronze Medal (1999): planned content, hired freelance writers, photographers, and illustrators, art-directed photo shoots, worked with out-of-house designer, and managed printing and budget. • Raised visibility of the college by connecting faculty experts with reporters around the country. • Worked with alumni, development, and admissions offices to develop marketing materials.
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Editor/Staff Writer
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1995 - 1997
Winner of Maryland-Delaware-D.C. Press Association Award for writing • Feature Writing: "'Forget about giving up': The hard life and redeeming death of James Harris" • Investigative Journalism: "The Final Tab: Everything you wanted to know about the cost of death but were afraid to ask" Winner of Maryland-Delaware-D.C. Press Association Award for writing • Feature Writing: "'Forget about giving up': The hard life and redeeming death of James Harris" • Investigative Journalism: "The Final Tab: Everything you wanted to know about the cost of death but were afraid to ask"
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Education
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McDaniel College
Master's degree, Liberal Arts -
McDaniel College
Bachelor's degree, English / French -
Université Paris-Sorbonne
Community
