Experience

PENTATONE

• Netherlands
• Musicians
• 1 - 100 Employee

• Sales & Distribution Manager

  • Jan 2022 - Present

  *) Develop and implement digital & physical sales strategies to drive new releases as well as back catalogue across all markets and platforms. Includes front line and back catalogue pitching, promotions and opportunities with specific strategies per digital platform including pre and post release, & concrete plans per physical distributor and key shops in their territories inc. taking into consideration concert dates and campaigns on back catalogue and overstocks. This also includes managing other areas where we receive revenue, such as concert sales and sync license opportunities.*) Keep strong relationships with worldwide distribution partners and DSPs, as well as maintaining my extensive network within the classical recorded industry, inc. other labels, distributors, DSPs, press. I have often been commended for my excellent communication skills, both oral and written.*) Lead on a monthly internal cross department meeting which consists of the Sales & Marketing team and the Product & A&R team. This meeting was created by myself so that the Product & A&R team can update me on forthcoming releases (up to 6 months ahead) so I can already proactively start identifying priorities and planning the best sales strategy for those releases and artists. This has become a great and valuable meeting for the entire company.*) Analyse sales and streaming data on a monthly basis using a data visualisation tool called Tableau. Tableau enables me to do deep data dives on our sales and from this data I can make concrete decisions about sales strategies. These presentations also including giving a recap of press and marketing activities, programming, placements and campaigns, to help inform future decisions *) Proactively research growth opportunities in the physical and digital domain and seek out opportunities where we can increase our sales and visibility for our catalogue – this means being knowledgeable of current best practices and embracing new technologies and trends Show less

• Distribution & Streaming Specialist

  • Jan 2018 - Jan 2022

  *) Develop and implement sales strategies to drive new releases as well as back catalogue – to keep our digital revenue growth increasing year on year and to maintain stability for our physical sales in a challenging and declining market.*) Maintain strong relationships with worldwide distribution partners including physical and digital partners – proactively ensuring our collaboration is as effective as possible. This includes;1) identifying editorial and feature opportunities and working with our digital distributors and key DSP editors directly to optimise the visibility and discoverability of our front line releases and back catalogue.2) proactively seeking out and initiating big back catalogue campaigns with our physical distributors, as well as working with our physical partners and remaining physical shops to ensure prominent positioning for our physical product.*) Lead on all digital and physical sales activities involving Pentatone’s catalogue and artists, from concept to post analysis - ensure that intercompany communication is effective from product through marketing and sales in order for the overall successful implementation and communication of physical and digital sales campaigns.*) Maintain the accounts of Pentatone on Spotify, Apple Music and Deezer as well as more niche DSPs including Qobuz, Idagio & Primephonic.*) Maintain and optimise the streaming profiles of our artists, including managing the Spotify for Artists, Apple Music for Artists and Amazon for Artists accounts.*) Research growth opportunities in the physical and digital domain and make sure we are up to date with current trends. This has led to me leading on developing our new sync and publishing department, implementing work flows for our audio licensing opportunities, and overseeing delivery of audio-visual content for monetisation. Show less



The Orchard

• United States
• Religious Institutions
• 1 - 100 Employee

• Client Relations Manager, Classics

  • Feb 2016 - Jan 2018

  The role of Client Relations Manage, Classics, is to manage relationships with The Orchard’s roster of classical labels. This includes liaising with labels and artists on all aspects of international digital strategy, from ensuring that all metadata is correct and up to date according to current industry standards (iTunes Style Guide), educating in current digital best practices, through to development of interactive marketing plans. The Client Manager’s role is to ultimately maximize the artist/ label online presence and increase their digital sales. To fulfil this role successfully a particular expertise in the classical genre is required, including metadata structure and knowledge of developing distribution formats and platforms. Show less



London Symphony Orchestra

• United Kingdom
• Music
• 1 - 100 Employee

• Sales and Marketing Coordinator (LSO Live)

  • Mar 2014 - Feb 2016

  - The co-ordination of all international sales and marketing activities e.g. putting together and facilitating in-depth and detailed marketing plans and activities, as well as suitable sales campaign strategies to support the success of both new and back catalogue releases, using opportunities that arise through international tours and artist performances.- Arranging EPK filming for each release, including organising for cameras to film rehearsals and concerts and coordinating filmed interviews with conductors and artists and backstage footage. I am then responsible for ensuring this content is used to maximum effect by creating strong video marketing campaigns around each release. - Look after the budget for printed and digital advertising for each new release and negotiate with advertising partners for best space and prices.- Circulate the marketing plans and assets with our local and international physical and digital distribution partners. (I have recently been asked by our UK distributor if they can use my marketing plans as an example for other record labels).- Co-ordinate with the product manager on delivery deadlines i.e. audio, track metadata and artwork, so I can ensure all artwork and production deadlines are met for our distributors.- Circulation of metadata to our physical and digital distributors.- Line Manager of our Student Placement colleague.- Process all consignment sales invoices.- Create digital and physical adverts using InDesign and Photoshop - Create local and international sales campaigns to support our new releases and promote our back catalogue.- Put release summaries and press releases together.- Co-ordinate the press lists for each new release. I also speak to editors about editorial opportunities and journalists about interviews. Show less

• LSO Live Assistant

  • Jul 2012 - Mar 2014

  Main responsibilities: Warehousing CDs, moving stock between locations and communicating with and processing orders from our European and international distributors. Processing orders from members of the public.In addition: Market research e.g. social media marketing campaignsResearching, collecting and presenting dataLSO Live app designProduct design e.g. using InDesign to create digital CD bookletsArtist biography writing and editing



N/A

• Wellness and Fitness Services

• Personal assistant

  • Oct 2010 - Jul 2012

  To assist a professional business woman with the physical condition ‘Spinal Muscular Atrophy’ in her place of work, where she is the general manager, and in her home life to enable her to live independently. This was a 24/ 7 on call job every other week. To assist a professional business woman with the physical condition ‘Spinal Muscular Atrophy’ in her place of work, where she is the general manager, and in her home life to enable her to live independently. This was a 24/ 7 on call job every other week.



Carisma, France

• Courier

  • Jun 2011 - Sep 2011

  Work on a campsite in Les Dunes des Sables, France, organising and providing entertainment for holiday makers such as canoeing and paintballing, as well as advertising, selling, preparing and hosting cheese and wine evenings. I was also responsible for planning and running activities for a children’s club and a weekly evening teenage club. Other duties included being on reception duty dealing with arrivals and departures, enquiries and complaints, maintenance work and general upkeep of the mobile homes and campsite. Show less