Amy McElroy
Director of Communications and Content Strategy at American Association of Colleges of Nursing (AACN)- Claim this Profile
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Bio
Credentials
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Being an Effective Team Member
LinkedInMar, 2023- Oct, 2024 -
Content Marketing Foundations
LinkedInFeb, 2023- Oct, 2024 -
Customer Experience (CX) Strategy: How to Design an Organizational Approach
LinkedInFeb, 2023- Oct, 2024 -
Instructional Design Essentials: Models of ID
LinkedInJan, 2023- Oct, 2024 -
Writing in Plain Language
LinkedInApr, 2022- Oct, 2024 -
Creating an Editorial Calendar
LinkedInFeb, 2022- Oct, 2024 -
UX Foundations: Content Strategy
LinkedInFeb, 2022- Oct, 2024 -
Camtasia 2020 Essential Training: The Basics
LinkedInNov, 2021- Oct, 2024 -
WordPress.com Essential Training
LinkedInNov, 2021- Oct, 2024 -
MadCap Flare 12 Essential Training
LinkedInOct, 2021- Oct, 2024
Experience
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American Association of Colleges of Nursing (AACN)
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United States
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Higher Education
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1 - 100 Employee
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Director of Communications and Content Strategy
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Jul 2016 - Present
• Develops web strategies for content development, user experience, and continuous quality improvement.• Creates reports of website analytics and success metrics.• Monitors web activity by reporting benchmarks, creating dashboards, creating in-depth reports on site performance, and effectively communicating insights and recommendations.• Establishes protocols for web policies, ensures adherence to style guidelines, maintains monitoring systems for crucial web functions, and trains staff on web communications.• Oversees web-content production for various departments while enforcing guidelines and compliance with best practices for all website content.• Supervises the Communications Assistant/Coordinator and oversees their role within the CMS and other website projects and tasks.• Provides leadership for association newsletters and email communications, including scheduling, strategy, development, database management, distribution, and optimization.• Works closely with the Associate Director for Marketing to develop strategies on AACN’s social media platforms and via email target marketing.• Oversees maintenance and evaluation of the website, technical remediation support, and training to ensure Section 508 and Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. Show less
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Associate Director of Communications
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Jul 2014 - Jul 2016
- Served as Webmaster for the association, responsible for Web content development, regular updates, site maintenance, and usage tracking.- Supervised Communication Assistant including daily web updates and projects.- Managed Web site, staff training, and continuous quality improvement efforts related to AACN’s onlinepresence.- Coordinated writing, editing, design, and dissemination of several newsletters and email marketing efforts; provides critical assistance with the production, design, and distribution.- Produced online forms, surveys, and program applications/tools across various departments.- Served as system administrator for AMS system and serves as a liaison with the AMS vendor.- Supported the Chief Communications Officer as requested. Show less
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Communications Manager
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Jul 2012 - Jul 2014
Moved remotely to Austin, TX in January 2013.Responsible for a 12-month web redesign project, ensuring the association's needs, scope of the project, timeline, and budget were met. Served as webmaster, maintaining web presence through daily content updates, banner ad creation, site maintenance, and Google Analytics tracking.Created and developed marketing materials for all departments, including blast email templates, brochures, handouts, and other marketing materials.Designed and distributed multiple newsletters, including all blast emails to the association's distribution list. Show less
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Communications Coordinator
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Oct 2009 - Jun 2012
Served as webmaster, responsible for department web updates, analytics, and maintenance.Coordinated writing, editing, and design of the association's newsletters. Managed website job postings.Managed social media accounts.Coordinated application and selection process for a scholarship program.Supported the Director of Communications as requested, including research and special projects.
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QSEN Project Coordinator
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Feb 2009 - Dec 2011
Managed all administrative functions for ten nationwide faculty development institutes, working closely with the special projects director to ensure effective administrative systems for a multi-year national initiative of The Robert Wood Johnson Foundation designed to support the institutes.
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Valente & Associates
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Government Relations Services
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1 - 100 Employee
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Executive Assistant
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Jan 2008 - Feb 2009
- Managed President's calendar - Managed schedules for consultants including scheduling meetings, planning complex travel, setting up conference calls - Prepared and filed lobbying reports for all clients - Implemented a new filing system and spreadsheet tracking system - Planned fundraising events for various Representatives and Senators - Facilitated staff meetings and charity meetings - Managed President's calendar - Managed schedules for consultants including scheduling meetings, planning complex travel, setting up conference calls - Prepared and filed lobbying reports for all clients - Implemented a new filing system and spreadsheet tracking system - Planned fundraising events for various Representatives and Senators - Facilitated staff meetings and charity meetings
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Education
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University of North Texas
Master's degree, Professional and Technical Communication -
Sam Houston State University
Bachelor of Arts, Political Science, Criminal Justice
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