Experience

Take Charge America
• United States
• Non-profit Organization Management
• 1 - 100 Employee
• Content Creator & Financial Educator

  • May 2018 - Present

Self-Employed
• Real Estate
• 1 - 100 Employee
• Freelance Copywriter & Content Creator

  • Jun 2015 - Present


Take Charge America, Inc.

• Corporate Copywriter

  • Oct 2013 - May 2015

  Primary responsibilities include: creating marketing copy for website and print collateral, planning and writing email marketing campaigns to encourage client engagement and retention, and creating compelling, useful online content to educate clients and the general public. • Research, write and post biweekly blog focused on consumer finance issues • Contribute guest blog posts for America Saves, AICCA and the BBB • Work with compliance team to ensure all marketing copy meets 501q regulations • Edit existing client communications materials to align with current branding • Maintain TCA’s Pinterest and Twitter accounts • Monitor and maintain brand integrity across all channels Show less



SmartHealth

• United States
• Advertising Services
• 1 - 100 Employee

• Copy & Content Group Leader

  • Apr 2006 - Oct 2013

  • Continued to perform all senior copywriter responsibilities • Managed a proofreader and junior copywriter • Prepared and delivered annual performance reviews and set stretch goals • Developed and documented best practices for individual and team processes • Facilitated quarterly inspiration workshops to motivate creative team • Created SmartPractice dental blog • Continued to perform all senior copywriter responsibilities • Managed a proofreader and junior copywriter • Prepared and delivered annual performance reviews and set stretch goals • Developed and documented best practices for individual and team processes • Facilitated quarterly inspiration workshops to motivate creative team • Created SmartPractice dental blog



PetSmart

• United States
• Retail
• 700 & Above Employee

• Senior Copywriter

  • Dec 1999 - Apr 2006

  Primary responsibilities included: writing, editing and proofreading copy for catalogs, direct mail and email promotions, landing pages, print ads, patient communications products, patient education materials and product packaging. • Conceptualized and pitched creative campaign concepts to marketing team • Wrote, edited and proofed all catalog product copy, editorial content and covers • Edited all copy submitted by freelancers and vendors • Wrote company press releases for all divisions • Created and maintained corporate styleguide • Managed freelance copywriters Show less



Please Hold Promotions

• Creative Account Manager

  • Jul 1994 - Nov 1999

  Primary responsibilities included: creating message-on-hold marketing programs and performing account management for more than 700 local and national accounts, including CIGNA Healthcare, Del Webb and Hilton Hotels Worldwide. • Wrote message-on-hold marketing scripts • Directed voice talents during recording • Selected appropriate music and voice talents to complement messages • Managed scriptwriting assignments for the team • Facilitated client contract renewals Show less


KEZ 99.9 FM
• Music Director

  • Nov 1991 - Jan 1994