Senior Director

• Oct 2021 - Present

Public Relations

• Jul 2021 - Oct 2021

Develop and implement innovative PR strategies to elevate visibility for Omnicell’s market-leading portfolio of automation, intelligence, and technology-enabled innovations. Collaborate with key stakeholders, customer advocates and agency partners to execute initiatives that support Autonomous Pharmacy category creation. Establish a global narrative about how connected technology and automated intelligence solutions will help pave the way to zero-error medication management, improved health… Show more Develop and implement innovative PR strategies to elevate visibility for Omnicell’s market-leading portfolio of automation, intelligence, and technology-enabled innovations. Collaborate with key stakeholders, customer advocates and agency partners to execute initiatives that support Autonomous Pharmacy category creation. Establish a global narrative about how connected technology and automated intelligence solutions will help pave the way to zero-error medication management, improved health outcomes and lower healthcare costs. Show less Develop and implement innovative PR strategies to elevate visibility for Omnicell’s market-leading portfolio of automation, intelligence, and technology-enabled innovations. Collaborate with key stakeholders, customer advocates and agency partners to execute initiatives that support Autonomous Pharmacy category creation. Establish a global narrative about how connected technology and automated intelligence solutions will help pave the way to zero-error medication management, improved health… Show more Develop and implement innovative PR strategies to elevate visibility for Omnicell’s market-leading portfolio of automation, intelligence, and technology-enabled innovations. Collaborate with key stakeholders, customer advocates and agency partners to execute initiatives that support Autonomous Pharmacy category creation. Establish a global narrative about how connected technology and automated intelligence solutions will help pave the way to zero-error medication management, improved health outcomes and lower healthcare costs. Show less

Associate Director, Marketing Communications - Avionics

• Jun 2020 - Jun 2021

Provide strategic marketing communications partnership to global Business Development & Marketing teams across six core businesses within the Avionics strategic business unit (SBU). Establish and implement cohesive, multi-channel demand marketing activities to support SBU business goals for key Avionics products and services. Act as SBU champion on cross-functional teams to ensure development and delivery of the right content when, where, and how customers want to consume it. Provide strategic marketing communications partnership to global Business Development & Marketing teams across six core businesses within the Avionics strategic business unit (SBU). Establish and implement cohesive, multi-channel demand marketing activities to support SBU business goals for key Avionics products and services. Act as SBU champion on cross-functional teams to ensure development and delivery of the right content when, where, and how customers want to consume it.

Director, Marketing & Communications

• Aug 2014 - Sep 2020

Oversee the development of strategic corporate and product marketing campaigns. Plan, manage and implement social media presence and execute marketing communications, events and internal and external public relations activities to expand and promote awareness of MDHI products and services. Partner with company and business unit leadership to ensure on-point messaging that drives positive brand value globally, among employees as well as aerospace and aviation customers in military, law… Show more Oversee the development of strategic corporate and product marketing campaigns. Plan, manage and implement social media presence and execute marketing communications, events and internal and external public relations activities to expand and promote awareness of MDHI products and services. Partner with company and business unit leadership to ensure on-point messaging that drives positive brand value globally, among employees as well as aerospace and aviation customers in military, law enforcement, utility, VIP/corporate and emergency medical service markets. Show less Oversee the development of strategic corporate and product marketing campaigns. Plan, manage and implement social media presence and execute marketing communications, events and internal and external public relations activities to expand and promote awareness of MDHI products and services. Partner with company and business unit leadership to ensure on-point messaging that drives positive brand value globally, among employees as well as aerospace and aviation customers in military, law… Show more Oversee the development of strategic corporate and product marketing campaigns. Plan, manage and implement social media presence and execute marketing communications, events and internal and external public relations activities to expand and promote awareness of MDHI products and services. Partner with company and business unit leadership to ensure on-point messaging that drives positive brand value globally, among employees as well as aerospace and aviation customers in military, law enforcement, utility, VIP/corporate and emergency medical service markets. Show less

Director, Strategic Marketing, Communications & PR

• Jul 2012 - Aug 2014

Develop and implement communications-focused processes to align internal and external audiences in support of vehicle sales, community growth, investor acquisition and outsourced innovation (co-creation). Ensure business goals and operational objectives are focused on driving customer engagement and building brand equity. Develop and implement communications-focused processes to align internal and external audiences in support of vehicle sales, community growth, investor acquisition and outsourced innovation (co-creation). Ensure business goals and operational objectives are focused on driving customer engagement and building brand equity.

Owner/President - Principal Consultant

• Jul 2007 - Oct 2012

Developed strategic and tactical marketing communications plans and implementation, brand communications leadership, public relations, media outreach and product placement services to retail, consumer packaged goods and professional services providers. Consulted with client leadership teams, acted as spokesperson to trade and national consumer media outlets, and as subject matter expert for industry analysts, new product development organizations, and representative sales teams. Past… Show more Developed strategic and tactical marketing communications plans and implementation, brand communications leadership, public relations, media outreach and product placement services to retail, consumer packaged goods and professional services providers. Consulted with client leadership teams, acted as spokesperson to trade and national consumer media outlets, and as subject matter expert for industry analysts, new product development organizations, and representative sales teams. Past and present Amy&Company clients include: Strider Sports International (bicycles, bicycle safety, children's consumer products), Epson (creative home printing products), Baby Luck Tees (children's apparel), Creative Cafe brand products, Spellbinders Paper Arts and PreserveIt Frames (scrapboking, paper crafting and custom framing products), Terri O/Terri O Inc. (media personality, spokesperson, TV/radio show host), Trilogy by Shea Homes (with Black Sheep Graphic Design), Merkel Composite ('green' structural solutions), Fisherman's Choice Pro Shop (regional fishing outfitter), emagineGreen (eco-friendly consumer products for home and family). Show less Developed strategic and tactical marketing communications plans and implementation, brand communications leadership, public relations, media outreach and product placement services to retail, consumer packaged goods and professional services providers. Consulted with client leadership teams, acted as spokesperson to trade and national consumer media outlets, and as subject matter expert for industry analysts, new product development organizations, and representative sales teams. Past… Show more Developed strategic and tactical marketing communications plans and implementation, brand communications leadership, public relations, media outreach and product placement services to retail, consumer packaged goods and professional services providers. Consulted with client leadership teams, acted as spokesperson to trade and national consumer media outlets, and as subject matter expert for industry analysts, new product development organizations, and representative sales teams. Past and present Amy&Company clients include: Strider Sports International (bicycles, bicycle safety, children's consumer products), Epson (creative home printing products), Baby Luck Tees (children's apparel), Creative Cafe brand products, Spellbinders Paper Arts and PreserveIt Frames (scrapboking, paper crafting and custom framing products), Terri O/Terri O Inc. (media personality, spokesperson, TV/radio show host), Trilogy by Shea Homes (with Black Sheep Graphic Design), Merkel Composite ('green' structural solutions), Fisherman's Choice Pro Shop (regional fishing outfitter), emagineGreen (eco-friendly consumer products for home and family). Show less

Division Communications Manager - Integrated Weapon Systems

• Oct 2010 - Apr 2012

Member of Divisional Leadership Team. Responsible for developing and implementing strategic communications programs to align Group and Corporate goals with Division business and operational objectives, drive employee and customer engagement, and build brand equity within internal and external constituencies. Lead Crisis & Change Management Communications planning and development of Corporate Social Responsibility and Community Giving programs. Partner with Corporate Communications and Investor… Show more Member of Divisional Leadership Team. Responsible for developing and implementing strategic communications programs to align Group and Corporate goals with Division business and operational objectives, drive employee and customer engagement, and build brand equity within internal and external constituencies. Lead Crisis & Change Management Communications planning and development of Corporate Social Responsibility and Community Giving programs. Partner with Corporate Communications and Investor Relations to ensure relevant, timely release of key awards. Show less Member of Divisional Leadership Team. Responsible for developing and implementing strategic communications programs to align Group and Corporate goals with Division business and operational objectives, drive employee and customer engagement, and build brand equity within internal and external constituencies. Lead Crisis & Change Management Communications planning and development of Corporate Social Responsibility and Community Giving programs. Partner with Corporate Communications and Investor… Show more Member of Divisional Leadership Team. Responsible for developing and implementing strategic communications programs to align Group and Corporate goals with Division business and operational objectives, drive employee and customer engagement, and build brand equity within internal and external constituencies. Lead Crisis & Change Management Communications planning and development of Corporate Social Responsibility and Community Giving programs. Partner with Corporate Communications and Investor Relations to ensure relevant, timely release of key awards. Show less

Corporate Communications Manager

• Jan 2010 - Jun 2010

Built, managed, and executed media communications programs within the Northeast and Mid-Atlantic regions. Developed integrated communications events to support corporate marketing initiatives, consumer education plans, and growth of partner sales. Built, managed, and executed media communications programs within the Northeast and Mid-Atlantic regions. Developed integrated communications events to support corporate marketing initiatives, consumer education plans, and growth of partner sales.

Public & Media Relations, Advertising & MarComm

• 2003 - Jul 2007

Developed and executed integrated communications programs to grow mindshare/market share among all target audiences. Established and expanded media, celebrity and co-marketing relationships to create high-level brand advocates, significant editorial placements, and consistent corporate/brand messaging. Developed and executed integrated communications programs to grow mindshare/market share among all target audiences. Established and expanded media, celebrity and co-marketing relationships to create high-level brand advocates, significant editorial placements, and consistent corporate/brand messaging.

Exec. Director, Marketing & Communications

• 2003 - 2003

Reviewed and assessed alignment of Association messages with target audience needs. Created comprehensive library of marketing, advertising, and public relations materials to connect the Association’s Mission, Vision, and Values with key constituencies. Re-developed Internet site, direct mail pieces, print, outdoor, radio and television advertising campaigns, brochures and Annual Reports to reinforce new market positioning in order to increase awareness and support development activities… Show more Reviewed and assessed alignment of Association messages with target audience needs. Created comprehensive library of marketing, advertising, and public relations materials to connect the Association’s Mission, Vision, and Values with key constituencies. Re-developed Internet site, direct mail pieces, print, outdoor, radio and television advertising campaigns, brochures and Annual Reports to reinforce new market positioning in order to increase awareness and support development activities. Managed $1.1 million budget, agency operations and creative vendor relations. Show less Reviewed and assessed alignment of Association messages with target audience needs. Created comprehensive library of marketing, advertising, and public relations materials to connect the Association’s Mission, Vision, and Values with key constituencies. Re-developed Internet site, direct mail pieces, print, outdoor, radio and television advertising campaigns, brochures and Annual Reports to reinforce new market positioning in order to increase awareness and support development activities… Show more Reviewed and assessed alignment of Association messages with target audience needs. Created comprehensive library of marketing, advertising, and public relations materials to connect the Association’s Mission, Vision, and Values with key constituencies. Re-developed Internet site, direct mail pieces, print, outdoor, radio and television advertising campaigns, brochures and Annual Reports to reinforce new market positioning in order to increase awareness and support development activities. Managed $1.1 million budget, agency operations and creative vendor relations. Show less

Director, Public Relations

• 2000 - 2002

Developed comprehensive public relations, local government and community outreach plans to support new store openings, charitable giving, local events, and store closures. Provided media training and communications coaching to store managers and key executives to promote transparency, engage with key constituents and ensure credibility, accountability and communications effectiveness in both internal and external messages. Implemented market-specific promotions designed to increase loyalty… Show more Developed comprehensive public relations, local government and community outreach plans to support new store openings, charitable giving, local events, and store closures. Provided media training and communications coaching to store managers and key executives to promote transparency, engage with key constituents and ensure credibility, accountability and communications effectiveness in both internal and external messages. Implemented market-specific promotions designed to increase loyalty among ethnic market and other special interest shoppers/customers. Show less Developed comprehensive public relations, local government and community outreach plans to support new store openings, charitable giving, local events, and store closures. Provided media training and communications coaching to store managers and key executives to promote transparency, engage with key constituents and ensure credibility, accountability and communications effectiveness in both internal and external messages. Implemented market-specific promotions designed to increase loyalty… Show more Developed comprehensive public relations, local government and community outreach plans to support new store openings, charitable giving, local events, and store closures. Provided media training and communications coaching to store managers and key executives to promote transparency, engage with key constituents and ensure credibility, accountability and communications effectiveness in both internal and external messages. Implemented market-specific promotions designed to increase loyalty among ethnic market and other special interest shoppers/customers. Show less

Sr. Manager, Optical Industry Public Relations

• 1997 - 2000

Led industry-specific external communications initiatives to support new product releases. Wrote and distributed press releases, managed media relations, planned and executed trade shows, sales conferences, and special launch events. Secured celebrity endorsements, product placement in TV and movies (Law & Order, Will & Grace, West Wing, James Bond), and feature editorial coverage in trade, online and special interest publications. Led industry-specific external communications initiatives to support new product releases. Wrote and distributed press releases, managed media relations, planned and executed trade shows, sales conferences, and special launch events. Secured celebrity endorsements, product placement in TV and movies (Law & Order, Will & Grace, West Wing, James Bond), and feature editorial coverage in trade, online and special interest publications.