Amy Lim
Digital Marketing Manager at Layla Grayce- Claim this Profile
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English -
Topline Score
Bio
Credentials
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Hootsuite
Hootsuite
Experience
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Layla Grayce
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United States
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Furniture
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1 - 100 Employee
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Digital Marketing Manager
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Feb 2021 - Present
- Developed and executed Layla Grayce’s influencer program by researching and identifying strategic influencers to partner with, handling ongoing communication, negotiating brand partnerships, and building meaningful relationships - Created and managed brand's monthly content calendar for Instagram, Pinterest, Facebook, and TikTok - Pitched and implemented innovative and engaging social content ideas which resulted in a 16.61% increase in followers - Implemented a consistent email marketing strategy resulting in a 167% increase in open rate for Layla Grayce and 134% for our sister company, PlushRugs Show less
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The Daily Amy
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Charlotte, North Carolina Area
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Creator and Editor
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Jun 2014 - Present
- Developed a cohesive brand and voice that resonates with over 9,000 combined followers - Creates engaging, on-brand content for audience across all social media platforms including - Instagram, Facebook, TikTok, Pinterest, and Twitter - Keeps update to date with industry marketing trends and consistently incorporated them into social media marketing strategy - Crafted social media campaigns with over 60+ brands including Versona, Fabletics, SheIn, and Vera Bradley resulting in an increase of followers to the site by 15% Show less
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Bare Diamond
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United States
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Wholesale
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1 - 100 Employee
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Brand Development Manager
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Apr 2019 - Feb 2021
- Managed and maintained relationships with 60 retail clients across the United States - Crafted company's weekly e-newsletter providing insight on industry trends resulting in a 37% traffic increase - Kept track of inventory sales and ensured client inventory control needs are consistently met - Managed and maintained relationships with 60 retail clients across the United States - Crafted company's weekly e-newsletter providing insight on industry trends resulting in a 37% traffic increase - Kept track of inventory sales and ensured client inventory control needs are consistently met
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North Georgia Dance Arts
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Hiawassee, Georgia
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Social Media Manager
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Oct 2018 - Apr 2019
- Monitored the company's online presence and engaged with users to strengthen customer relationships - Implemented promotional tactics resulting in an increase in Facebook engagement by 45% in two months - Designed graphics used for promotional flyers and advertisements across all social media platforms - Monitored the company's online presence and engaged with users to strengthen customer relationships - Implemented promotional tactics resulting in an increase in Facebook engagement by 45% in two months - Designed graphics used for promotional flyers and advertisements across all social media platforms
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Walt Disney World
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United States
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Entertainment Providers
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700 & Above Employee
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Merchandise Intern
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Jan 2018 - Jul 2018
- Acquired, maintained, and utilized working knowledge of Disney and Disney products to custom tailor each guest's experience in a fast-paced environment - Received company-wide recognition for implementation of more efficient inventory system within specialty location - Acquired, maintained, and utilized working knowledge of Disney and Disney products to custom tailor each guest's experience in a fast-paced environment - Received company-wide recognition for implementation of more efficient inventory system within specialty location
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bevello
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United States
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Retail Apparel and Fashion
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1 - 100 Employee
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Stylist
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Jul 2017 - Jan 2018
-Provided exceptional client shopping experience through relationship building and product knowledge -Created a pleasant shopping experience through merchandise replenishment and store upkeep -Drove sales revenues through up selling products based on customer's needs and preferences -Provided exceptional client shopping experience through relationship building and product knowledge -Created a pleasant shopping experience through merchandise replenishment and store upkeep -Drove sales revenues through up selling products based on customer's needs and preferences
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Simon Property Group
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United States
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Real Estate
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700 & Above Employee
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Guest Service Representative
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Jun 2017 - Jan 2018
-In charge of delivering high quality and efficient service to all mall guests-The face of sales of corporate gift cards, retail products, and other mall promotions-Managed daily finances at SouthPark guest services for gift cards sold-Assisted marketing administrator in mall campaigns and coordinating event participation with retailers
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Marketing Intern
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Jan 2017 - May 2017
-Responsible for weekly gift card inventory and assisting in solving inventory errors-Created social media content for SouthPark's Facebook and Instagram account-Assisted in gaining participants for various mall events and fundraisers such as Coffee for a Cure, Susan G. Komen, and Simon Blogger Dinner
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College Fashionista
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United States
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Internet Publishing
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1 - 100 Employee
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Style Guru Intern
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Dec 2015 - May 2016
-Created and published original content showcasing UNC Charlotte's campus fashion on CollegeFashionista website -Scouted students to interview about their personal style and opinions on the latest fashion trends -Marketed all published posts on social media including Facebook, Instagram, Pinterest, and Twitter -Created and published original content showcasing UNC Charlotte's campus fashion on CollegeFashionista website -Scouted students to interview about their personal style and opinions on the latest fashion trends -Marketed all published posts on social media including Facebook, Instagram, Pinterest, and Twitter
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Fitness Connection USA
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United States
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Wellness and Fitness Services
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300 - 400 Employee
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Front Desk Associate
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Sep 2015 - Apr 2016
Responsibilities include: -Served as the main point of contact for all gym members and handled all customer service issues -Oversaw all cash, check, and credit card transactions through sales of concessions, supplements, and memberships -Assisted in training newly hired front desk employees and educated them on proper gym protocols Responsibilities include: -Served as the main point of contact for all gym members and handled all customer service issues -Oversaw all cash, check, and credit card transactions through sales of concessions, supplements, and memberships -Assisted in training newly hired front desk employees and educated them on proper gym protocols
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Education
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2013 - 2017
University of North Carolina at Charlotte
Bachelor of Science in Business Administration, Marketing -
2009 - 2013
Murphy High School
High School Diploma
Community
