Amy Lyons

SEO and Content Manager at MoneyGeek.com
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Contact Information
us****@****om
(386) 825-5501
Location
Vancouver, Washington, United States, US

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Experience

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • SEO and Content Manager
      • Jul 2022 - Present

      My current focus is crafting a scalable cross-functional process that utilizes resources to optimize and improve web pages across the site. This process includes intensive strategic review and leverages support from data scientists, developers, designers, writers, editors, publishers, and quality control. The program initiative is to increase user satisfaction and experience and improve keyword and page ranking in the SERPs. When I'm not building the process to scale page improvement, I implement strategic development on a page-by-page basis. This ranges broadly from reviewing data, writing, editing, and publishing, to creative and innovative development that produces a world-class on-page experience. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • SEO Content Strategist
      • Jul 2021 - May 2022

      I keep a pulse on SEO trends to create and implement innovative and custom strategies that meet actionable goals at every stage of the buyer's journey. I provide customized consulting and content expertise for businesses of any size in any industry. I work with a team of dedicated SEO experts and provide content strategies that drive initiatives. My expertise includes deep research, competitor analysis, detailed briefs, editing, revision, optimization, and top-notch technical and creative writing that catches the eye and supports a conversion. In addition, I manage social media and content distribution. If it's content and writing, it's in my wheelhouse. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • SEO Content Creator
      • Jul 2019 - Jul 2021

      I am a versatile SEO strategist and writer. I provide on-site SEO analysis and analyze, produce, and write strategic plans for SEO goals unique to each client for both short and long-term content campaigns. I develop content packages through research and competitor analysis to produce keyword and/or linkable assets that are catered to client online presence, identity, branding, industry, and niche. I am familiar with both B2B and B2C communication and writing, and incorporate multiple levels of research, critical thinking, creativity, and attention to detail in all deliverables. I work well independently and collaboratively, am fully remote or in-office ready, and thrive in environments where innovation and the continued pursuit of knowledge are valued. Show less

    • Back Country Seasonal Caretaker
      • Oct 2018 - May 2019

      I was a seasonal Winter Caretaker for a backcountry outfitter in the Boise National Forest near the Frank Church Wilderness. The outfitter camp was 50 miles snowmobile access only from the nearest town. In this role, I managed and kept the lodge and grounds, and managed and a few small cabins for rent for daring adventurers and ice fishers. I took weather readings to post to NOAA, carefully managed food inventory and the water source, learned how to operate equipment, and spent a lot of time shoveling snow. I was the last emergency outpost for life-flight and Sheriff communications. When not actively working, I enjoyed the breadth and beauty of snowshoeing and skiing in the greatoutdoors, silently watched and appreciated wildlife, and learned much about myself from the perspective of true solitude and perseverance. While this was one of the hardest jobs I've ever had, it was also one of the most rewarding life experiences. Show less

    • Project Manager
      • May 2015 - May 2018

      As a project manager for JEL INC. I worked primarily as the sustainability manager, manager of the Urban Worm Project, and overall manager of special projects. This included researching and developing efficiency proposals. Designing and training new procedures. Creating and building cultural tools, mission statements, and customer-facing communications. I was tasked with creating a hiring and onboarding plan for staff for a new restaurant. My role also included public relations specifically for sustainability initiatives and the Urban Worm Project. I created educational community outreach to schools, prepared lessons and conducted classes, guided tours, provided interviews, responded to phone calls and emails, and produced newsletters. I also contributed to event planning and execution, and lead creative marketing meetings. Show less

    • United States
    • Higher Education
    • 700 & Above Employee
    • General and Program Manager
      • Jul 2012 - Jul 2014

      I began as the Program Manager and transitioned into the role of General Manager in my second year of working for The Pulse, the student-run and on-campus radio station. In this position, I developed programming and outreach for the student body. My main focus was culturing and facilitating a learning environment where students felt heard, supported, and encouraged. I increased student volunteers from 12 to 35, and live production hours from 20 to 50+ per week. I was responsible for setting the vision, holding meetings, and training, communicating and supporting all student volunteers. I wrote and maintained all staff, volunteer, and media schedules, and evaluated all student and intern work. I organized and hosted events on campus. Show less

Education

  • Boise State University
    Bachelor of Arts - BA, English Language and Literature, General

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