Owner

• Mar 2021 - Present

I connect people with products and experiences that improve life and living. From clean products to baby and toddler gear rentals and more, I help take things off your plate so you can Simply enjoy Life.

BabyQuip Quality Provider

• Apr 2021 - Present

Brand Advocate

• Oct 2018 - Present

Beautycounter's mission is to get safer products into the hands of everyone. We believe that products can be beautiful, effective, and significantly safer. As a Brand Advocate, I educate others on how to avoid harmful ingredients in the products they and their families use every day, provide tools and resources to help clients make the switch to safer products, offer solutions through Beautycounter's high-performing products, and help others build successful… Show more Beautycounter's mission is to get safer products into the hands of everyone. We believe that products can be beautiful, effective, and significantly safer. As a Brand Advocate, I educate others on how to avoid harmful ingredients in the products they and their families use every day, provide tools and resources to help clients make the switch to safer products, offer solutions through Beautycounter's high-performing products, and help others build successful businesses. #betterbeauty Show less Beautycounter's mission is to get safer products into the hands of everyone. We believe that products can be beautiful, effective, and significantly safer. As a Brand Advocate, I educate others on how to avoid harmful ingredients in the products they and their families use every day, provide tools and resources to help clients make the switch to safer products, offer solutions through Beautycounter's high-performing products, and help others build successful… Show more Beautycounter's mission is to get safer products into the hands of everyone. We believe that products can be beautiful, effective, and significantly safer. As a Brand Advocate, I educate others on how to avoid harmful ingredients in the products they and their families use every day, provide tools and resources to help clients make the switch to safer products, offer solutions through Beautycounter's high-performing products, and help others build successful businesses. #betterbeauty Show less

Director, Product Management, Messaging

• Jan 2020 - Sep 2020

Responsible for defining the strategy, growth plan, and roadmap for CWT’s digital chat service - with a key focus on expanding the capabilities, growing our client base, and increasing usage. - Led a global, cross-functional team, including software development, user experience, marketing, customer, and operations to ensure successful end-to-end delivery of the service - Worked closely with UX and research team to gather market trends and end-user feedback to ensure product aligned… Show more Responsible for defining the strategy, growth plan, and roadmap for CWT’s digital chat service - with a key focus on expanding the capabilities, growing our client base, and increasing usage. - Led a global, cross-functional team, including software development, user experience, marketing, customer, and operations to ensure successful end-to-end delivery of the service - Worked closely with UX and research team to gather market trends and end-user feedback to ensure product aligned with expectations - Collaborated with marketing to define value proposition and create a comprehensive go to market plan targeting both client (B2B) and end-users (B2B2C) - leading to a client conversion rate of 75% - Managed one full time employee

Director Portfolio Management, Digital

• Nov 2016 - Sep 2020

Responsible for defining the strategy, growth plan, and roadmaps for CWT’s suite of Digital Products (mobile, web, email, chat). Worked across all levels of the organization to identify client and business needs and translate those needs into a portfolio strategy and a roadmap. - Defined, prioritized, and led the strategic digital portfolio roadmap, including web, mobile, email, chat - Increased active users of myCWT, the key product within the portfolio, by 20% YOY - Partnered… Show more Responsible for defining the strategy, growth plan, and roadmaps for CWT’s suite of Digital Products (mobile, web, email, chat). Worked across all levels of the organization to identify client and business needs and translate those needs into a portfolio strategy and a roadmap. - Defined, prioritized, and led the strategic digital portfolio roadmap, including web, mobile, email, chat - Increased active users of myCWT, the key product within the portfolio, by 20% YOY - Partnered with the Customer Experience team on Voice of the Customer activities; led a Client Advisory Board and Traveler Feedback platform, which helped identify key strategic initiatives to pursue, such as Chat - Created, prioritized, and maintained a feature backlog for the entire digital portfolio - Directed global software development team to ensure successful delivery - Created a comprehensive B2B and B2C sales, marketing, and training plan to launch a new website to over 5,000 clients and over 3 million end-users - Secured and managed a multi-million dollar development budget - Managed one full time employee, with dotted line management to another full time employee

Director, Product Management Mobile Services

• Jan 2015 - Nov 2016

Defined the product strategy and long-term roadmaps as well as led marketing and product development activities to drive growth for CWT’s mobile app by over 50%. - Set the strategic product and marketing roadmap and priorities, achieving over 50% growth in new users (YOY) - Secured and managed a multi-million dollar product development budget - Developed, presented, and gained buy-in on business models for revenue generating initiatives; resulting in the launch of new capabilities… Show more Defined the product strategy and long-term roadmaps as well as led marketing and product development activities to drive growth for CWT’s mobile app by over 50%. - Set the strategic product and marketing roadmap and priorities, achieving over 50% growth in new users (YOY) - Secured and managed a multi-million dollar product development budget - Developed, presented, and gained buy-in on business models for revenue generating initiatives; resulting in the launch of new capabilities such as hotel and air booking - Partnered with the User Experience team to launch and conduct traveler usability studies - Interfaced with and presented to senior executives on an ongoing basis - Presented as an SME in key strategic account meetings

Global Product Manager, Mobile

• Apr 2011 - Jan 2015

Responsible for CWT’s award-winning mobile app, leading day-to-day product management, from development initiatives to go-to-market preparations. - Defined and led the product roadmap for CWT's first mobile app, CWT To Go - Drove B2B and B2C marketing strategy and execution, achieving 100k active users in under a year - Developed product positioning, messaging, and value proposition - Gave business direction to and set priorities for internal and third-party development… Show more Responsible for CWT’s award-winning mobile app, leading day-to-day product management, from development initiatives to go-to-market preparations. - Defined and led the product roadmap for CWT's first mobile app, CWT To Go - Drove B2B and B2C marketing strategy and execution, achieving 100k active users in under a year - Developed product positioning, messaging, and value proposition - Gave business direction to and set priorities for internal and third-party development teams - Partnered with sales to develop client enablement plans, resulting in adoption by more than 80% of client base - Lead the transition from a white-label app to a proprietary app, relaunching on new platform within 6 months - Monitored and assessed competitive landscape and evolving customer needs to ensure product is a market leader - Interfaced with and presented to senior executives on an ongoing basis

Account Manager

• Jul 2006 - Apr 2011

Responsible for managing and retaining the business of a major financial institution's loyalty rewards account worth $45M in gross sales, growing profitability through additional revenue generation, and increasing sales through new product/award development. - Increased account profit $1M (YOY) - Increased sales $1.7M and net revenue $315K (YOY) for designated account by implementing 3 new products - Client P&L responsibility, including monthly financial analysis and… Show more Responsible for managing and retaining the business of a major financial institution's loyalty rewards account worth $45M in gross sales, growing profitability through additional revenue generation, and increasing sales through new product/award development. - Increased account profit $1M (YOY) - Increased sales $1.7M and net revenue $315K (YOY) for designated account by implementing 3 new products - Client P&L responsibility, including monthly financial analysis and forecasting - Led a cross-functional team responsible for customer experience, functionality, and branding of new online booking platform - Analyzed and interpreted sales and market trend data to refine existing product offering and drive future enhancements Show less Responsible for managing and retaining the business of a major financial institution's loyalty rewards account worth $45M in gross sales, growing profitability through additional revenue generation, and increasing sales through new product/award development. - Increased account profit $1M (YOY) - Increased sales $1.7M and net revenue $315K (YOY) for designated account by implementing 3 new products - Client P&L responsibility, including monthly financial analysis and… Show more Responsible for managing and retaining the business of a major financial institution's loyalty rewards account worth $45M in gross sales, growing profitability through additional revenue generation, and increasing sales through new product/award development. - Increased account profit $1M (YOY) - Increased sales $1.7M and net revenue $315K (YOY) for designated account by implementing 3 new products - Client P&L responsibility, including monthly financial analysis and forecasting - Led a cross-functional team responsible for customer experience, functionality, and branding of new online booking platform - Analyzed and interpreted sales and market trend data to refine existing product offering and drive future enhancements Show less

Senior Marketing Manager

• 2003 - Apr 2006

Responsible for developing competitive and profitable vacation offerings for GoGo Worldwide Vacations/Liberty Travel Europe and U.S. East product lines through vendor negotiation and strategic marketing promotions, resulting in a 101% increase in transactions and more than $75M in annual sales. - Achieved 101% increase in transactions by creating and executing strategic marketing plans - Developed strategic and competitive products resulting in more than $75M in annual sales -… Show more Responsible for developing competitive and profitable vacation offerings for GoGo Worldwide Vacations/Liberty Travel Europe and U.S. East product lines through vendor negotiation and strategic marketing promotions, resulting in a 101% increase in transactions and more than $75M in annual sales. - Achieved 101% increase in transactions by creating and executing strategic marketing plans - Developed strategic and competitive products resulting in more than $75M in annual sales - Established, maintained, and expanded relationships with more than 200 partners throughout Europe and the U.S. - Negotiated supplier contracts, including rates, inventory, and promotional offers - Managed two full-time employees Show less Responsible for developing competitive and profitable vacation offerings for GoGo Worldwide Vacations/Liberty Travel Europe and U.S. East product lines through vendor negotiation and strategic marketing promotions, resulting in a 101% increase in transactions and more than $75M in annual sales. - Achieved 101% increase in transactions by creating and executing strategic marketing plans - Developed strategic and competitive products resulting in more than $75M in annual sales -… Show more Responsible for developing competitive and profitable vacation offerings for GoGo Worldwide Vacations/Liberty Travel Europe and U.S. East product lines through vendor negotiation and strategic marketing promotions, resulting in a 101% increase in transactions and more than $75M in annual sales. - Achieved 101% increase in transactions by creating and executing strategic marketing plans - Developed strategic and competitive products resulting in more than $75M in annual sales - Established, maintained, and expanded relationships with more than 200 partners throughout Europe and the U.S. - Negotiated supplier contracts, including rates, inventory, and promotional offers - Managed two full-time employees Show less

Marketing Communications Manager

• Dec 2000 - Apr 2003

Responsible for marketing communications, public relations, and e-commerce strategies for United Airlines in The Netherlands. - Developed and implemented the United Airlines Netherlands marketing and PR plan, including advertising, direct mail, and special events - Lead member of the Star Alliance Marketing Committee in the Netherlands, responsible for the development and execution of the annual marketing and communications plan - Implemented targeted web and pricing promotions… Show more Responsible for marketing communications, public relations, and e-commerce strategies for United Airlines in The Netherlands. - Developed and implemented the United Airlines Netherlands marketing and PR plan, including advertising, direct mail, and special events - Lead member of the Star Alliance Marketing Committee in the Netherlands, responsible for the development and execution of the annual marketing and communications plan - Implemented targeted web and pricing promotions, resulting in a 120% increase in online sales - Established and managed relationships with advertising and public relations agencies in The Netherlands and England Show less Responsible for marketing communications, public relations, and e-commerce strategies for United Airlines in The Netherlands. - Developed and implemented the United Airlines Netherlands marketing and PR plan, including advertising, direct mail, and special events - Lead member of the Star Alliance Marketing Committee in the Netherlands, responsible for the development and execution of the annual marketing and communications plan - Implemented targeted web and pricing promotions… Show more Responsible for marketing communications, public relations, and e-commerce strategies for United Airlines in The Netherlands. - Developed and implemented the United Airlines Netherlands marketing and PR plan, including advertising, direct mail, and special events - Lead member of the Star Alliance Marketing Committee in the Netherlands, responsible for the development and execution of the annual marketing and communications plan - Implemented targeted web and pricing promotions, resulting in a 120% increase in online sales - Established and managed relationships with advertising and public relations agencies in The Netherlands and England Show less

United Vacations Europe Product Manager

• Aug 1997 - Sep 2000

Responsible for product development, pricing, vendor negotiation, and marketing strategy for the Europe product. - Pioneered the first United Vacations email marketing strategy - Drove the strategy for product development, marketing communications, pricing, and vendor negotiation - Established and maintained relationships with over 100 European suppliers - Analyzed trends and translated them into actionable insights for internal and external stakeholders - Managed one… Show more Responsible for product development, pricing, vendor negotiation, and marketing strategy for the Europe product. - Pioneered the first United Vacations email marketing strategy - Drove the strategy for product development, marketing communications, pricing, and vendor negotiation - Established and maintained relationships with over 100 European suppliers - Analyzed trends and translated them into actionable insights for internal and external stakeholders - Managed one full-time employee Show less Responsible for product development, pricing, vendor negotiation, and marketing strategy for the Europe product. - Pioneered the first United Vacations email marketing strategy - Drove the strategy for product development, marketing communications, pricing, and vendor negotiation - Established and maintained relationships with over 100 European suppliers - Analyzed trends and translated them into actionable insights for internal and external stakeholders - Managed one… Show more Responsible for product development, pricing, vendor negotiation, and marketing strategy for the Europe product. - Pioneered the first United Vacations email marketing strategy - Drove the strategy for product development, marketing communications, pricing, and vendor negotiation - Established and maintained relationships with over 100 European suppliers - Analyzed trends and translated them into actionable insights for internal and external stakeholders - Managed one full-time employee Show less