Amy Lin

Marketing Manager at The Mansion at Glen Cove
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US
Languages
  • Chinese Native or bilingual proficiency
  • English Full professional proficiency
  • Japanese Elementary proficiency
  • Korean Elementary proficiency

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Credentials

  • Google Analytics for Beginners
    Google Analytics Academy
    Sep, 2018
    - Nov, 2024

Experience

  • The Mansion at Glen Cove
    • Hospitality
    • 1 - 100 Employee
    • Marketing Manager
      • Oct 2020 - Present

      ・Analyze qualitative market data and competitor analysis for short and long-term business development and marketing campaigns ・Evaluate and report all aspects of campaigns including potential reputational risks, collateral damage, and opportunity costs to board of directors ・Develop strategic content for various marketing events through marketing materials, brochures, e-mail and on social media platforms ・Create marketing campaigns to increase brand awareness by leading fundraisers, charity events, and community festivals ・Execute successful large-scale events by collaborating with municipal officials, licensing agents, third party vendors, and internal operations ・Collaborated with chief executive officer and department heads in finance, operations, and sales to understand weekly agenda and ongoing projects §Manage and plan external and internal events for full calendar year, by understanding quarterly bookings, seasonal patterns, and inventory volume ・Develop and manage robust marketing reports including P&L reports, event itineraries, timeline reviews, and venue logistics ・Manage end to end experiences for Hollywood productions through organized planning of itinerary and proactive communication with estate operations § Create content across social media platforms through proactive engagement with customers and marketing estate amenities (+85% web traffic) ・Manage email marketing metrics and loyalty program by implementing A/B testing, tracking engagement metrics, and analyzing historical data ・Build event pricing models by forecasting guest occupancy rate, vendor rates, supply chain obstacles, and ROI of active marketing projects ・Lead graphic designer and creative for web content, email campaigns, event advertisements, and social media content ・Organize and execute in-house marketing events to advance estate brand and image through diverse marketing channels Show less

  • Self-employed
    • Content Creator
      • Feb 2013 - Present

      •Create contents and gain 17K followers on Instagram and receive 9K likes on Facebook fan page •Composed articles and photograph to promote brands, e.g. Adidas, Dior, H&M, Daniel Wellington, Spotify, and other brands •Attend different brand events and create immediate contents, explore the creativity e.g. Dior, MCM, Adidas, Palladium •Brand Ambassador at Adidas, and Olens •Create contents and gain 17K followers on Instagram and receive 9K likes on Facebook fan page •Composed articles and photograph to promote brands, e.g. Adidas, Dior, H&M, Daniel Wellington, Spotify, and other brands •Attend different brand events and create immediate contents, explore the creativity e.g. Dior, MCM, Adidas, Palladium •Brand Ambassador at Adidas, and Olens

  • Freedom House
    • United States
    • Non-profit Organizations
    • 300 - 400 Employee
    • Marketing Consultant
      • Feb 2020 - Jan 2022

      ・Analyzed large datasets to measure audience reach, viewer engagement, and click through rates to strategically adjust campaign effectiveness ・Executed end to end marketing campaign and maintained strong relationships with news media powerhouses in Taiwan, Hong Kong and China ・Managed and developed impact content on social media platforms and increased follower activity by 30% in one quarter ・Created targeted email content for 8,000+ accounts and gradually adjusted mission content to improve engagement metrics ・Translated and revised news articles in both English and Chinese to increase content reach, political awareness, and mission statement Show less

  • Minerva Enterprises LLC
    • Brand Marketing Specialist
      • Jun 2019 - Feb 2020

      • Created content and edit picture, videos for social media and gained over 3,000 views in average • Spearheaded marketing campaigns by creating multimedia graphics, directing videography, and developing social media platforms • Developed email campaign and achieved 90% open rates by implementing strategic subject lines, time of delivery, and stimulating graphics • Led marketing campaign execution by creating content for large scale NYC digital billboards, organizing promotional events, and driving workshops Show less

  • Porsche Cars North America
    • United States
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Special Project
      • Jan 2019 - May 2019

      •Created marketing campaigns for DC, Boston, Philadelphia and New York, work with Porsche North America area marketing manager Joyce Jordan •Created marketing campaigns for DC, Boston, Philadelphia and New York, work with Porsche North America area marketing manager Joyce Jordan

  • Krunch Kitchen LLC
    • Food & Beverages
    • 1 - 100 Employee
    • Brand Marketing Intern
      • May 2018 - Jan 2019

      •Created content and edited pictures for social media, increased Facebook post engagements 200% •Analyzed with Google Analytics and developed strategy for specific TA on social media to increase checkout rate by 37% •Designed sell sheets and presented to 10+ law and tech firms to promote snack bar supply and event packages •Created content and edited pictures for social media, increased Facebook post engagements 200% •Analyzed with Google Analytics and developed strategy for specific TA on social media to increase checkout rate by 37% •Designed sell sheets and presented to 10+ law and tech firms to promote snack bar supply and event packages

  • CoinBundle
    • United States
    • Investment Management
    • 1 - 100 Employee
    • Marketing and PR Intern
      • May 2018 - Jan 2019

      •Managed relationships with 30+ media outlets across multiple countries and scheduled press releases in parallel across competing timelines •Executed influencer marketing campaign with 1k+ cryptocurrency enthusiasts through LinkedIn and Telegraph to increase brand exposure •Managed relationships with 30+ media outlets across multiple countries and scheduled press releases in parallel across competing timelines •Executed influencer marketing campaign with 1k+ cryptocurrency enthusiasts through LinkedIn and Telegraph to increase brand exposure

  • Dancer
    • Professional Dancer
      • Sep 2012 - Aug 2017

      •Filmed for 30+ commercial videos and music videos •Performed in 10+ world tour concerts •Taught dance classes at schools and dance studios, student range from elementary school to adults •Filmed for 30+ commercial videos and music videos •Performed in 10+ world tour concerts •Taught dance classes at schools and dance studios, student range from elementary school to adults

  • National Chengchi University
    • Taiwan
    • Education Administration Programs
    • 700 & Above Employee
    • Uoline News Journalist
      • Sep 2013 - Jun 2014

      ・Edited paper and online news with InDesign and Illustrator, produced news videos with Edius ・Interviewed and produced news content, developed story-telling skill ・Edited paper and online news with InDesign and Illustrator, produced news videos with Edius ・Interviewed and produced news content, developed story-telling skill

Education

  • New York University
    Master of Science - MS, Integrated Marketing
    2017 - 2019
  • National Chengchi University
    Bachelor of Arts - BA, Journalism
    2012 - 2016
  • National Chengchi University
    Bachelor of Arts - BA, Economics
    2012 - 2016
  • National Chengchi University
    Bachelor's degree, Journalism & Economics
    2012 - 2016

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