Experience

Synthesis

• Singapore
• Business Consulting and Services
• 1 - 100 Employee

• Head of Trends and Data Insights

  • Aug 2017 - Present

  Lead Trends offering across beauty, entertainment, F&B, travel, fashion, etc. for culture-driven marketing communication, brand positioning and innovation opportunities.

• Head of Performance

  • Aug 2017 - Present

  In charge of managing the strategy for building and retaining the exceptional multi-disciplinary team and thriving culture.



Flamingo

• Advertising Services
• 200 - 300 Employee

• Project Director

  • Oct 2015 - Sep 2017

  Lead market research for beauty, fashion, F&B, travel industries and partners for product communication strategy, brand audit & positioning, market entry strategy and innovation opportunity.Key markets covering the APAC region, with a focus on China and Korea.

• Senior Research Executive

  • Oct 2012 - Sep 2015

  Lead market research in China and Korea to deliver strategic and actionable brand insights.



E-Land Group

• Apparel & Fashion
• 100 - 200 Employee

• Marketing Executive

  • Jan 2010 - Jun 2011

  Responsible for analysing sales & marketing data to drive marketing action plans and executions. Responsible for analysing sales & marketing data to drive marketing action plans and executions.