Marketing Manager

• Oct 2021 - Present

Media and Digital Consultant

• Jan 2020 - Sep 2021

Developed paid media strategies and plans to help companies successfully achieve their marketing and communication goals. Curiosity continues to be key for me as I explore trends and learn from leaders across industries. Developed paid media strategies and plans to help companies successfully achieve their marketing and communication goals. Curiosity continues to be key for me as I explore trends and learn from leaders across industries.

Media Director

• May 2016 - Aug 2019

Colle McVoy is a full-service creative agency leading brands to their next. In this role I was the subject matter lead on five accounts, developing media strategy and integrated communications plans with a cross-functional team. Working with account management, insights, PR, creative and analytics teams, we collaborated on marketing and communications plans that included everything from brand positioning, internal communications, sales tools, PR, events and media/advertising. In addition, I managed a team of 5 media planners and supervisors, providing strategic direction on development and execution of media plans. I was also part of the media department leadership team that worked together to grow the department through process, organization and talent development. Show less

Senior Media Supervisor

• Jan 2013 - May 2016

Led paid media strategy and managed media teams for WinField United, Farm Credit Mid-America and Elanco Animal Health. Promoted from Senior Media Supervisor to Media Director after three years.

Media Supervisor

• Aug 2007 - Jan 2013

Media Planner, Freelance

• Mar 2007 - May 2007

During this contract I was tasked with conducting a large-scale competitive analysis while participating in ideation and planning for ASICS brands. In addition, I provided execution and plan analysis for Newcastle Brown Ale. This opportunity also allowed me to mentor assistant planners and learn from senior leadership within the agency. During this contract I was tasked with conducting a large-scale competitive analysis while participating in ideation and planning for ASICS brands. In addition, I provided execution and plan analysis for Newcastle Brown Ale. This opportunity also allowed me to mentor assistant planners and learn from senior leadership within the agency.

Media Planner

• Apr 2004 - Feb 2007

The core philosophy at NYCA was “grow!”, which was reflected in the work and how I approached my experience there. As media planner in a small agency, I often wore the hat of AMD, Supervisor and Associate planner, managing plans from strategy to execution. Working closely with creative teams resulted in creative media collaborations for local and national clients. - Responsible for building plans The San Diego Union-Tribune and its website, signonsandiego.com, at a time when major shifts in media consumption were greatly impacting the newspaper industry. Promotions, sponsorships and non-traditional media were integrated into plans to increase value and engagement among readers in the community. - Helped establish the agency blog and created/produced a podcast on pop culture, becoming an SME on emerging technologies - Continued my education through the Southern California chapter of the 4As Institute of Advanced Advertising Studies Show less

Media Planner

• Feb 2000 - Jan 2003

Honed my planning skills through development of media plans for a variety of CPG brands. Tasks included audience research, media usage analysis, rep communication, costing scenarios, calculation of reach/frequency, deck development and client presentation. Developed an understanding of the role of each media channel and how to maximize its effectiveness to reach the client’s goal.

Media Analyst

• May 1999 - Feb 2000

In my first agency role, I established foundational knowledge of advertising and media planning through audience and competitive research and analysis while assisting planners in plan development and execution.- Promoted to media planner within nine months