Marketing Manager

• Mar 2023 - Present

Creative Design & Content Strategist

• Jun 2019 - Mar 2023

• Led a brand rebuild – created style guide, designed, prototyped and helped develop website, and created all graphic and multimedia designs for web, print and social media including brochures, data sheets, physical building designs, advertising banners, website graphics, website videos, email templates, social posts, event flyers, presentation templates, student manuals, etc. • Designs and oversees an evolving creative content strategy that includes website updates, campaign landing pages, social posts, infographics, industry blogs, videos, interactive tools, student success stories, email newsletters, etc.• Designs mockups, storyboards, and prototypes for interactive web content such as videos, quizzes, calculators, and other tools for optimized workflows and user experiences.• Uses SEO keyword research, competitive analysis data and target persona audience demographics to prioritize content creation strategy, & monitors organic search rankings, website traffic and conversions linked to creative content creation.• Strategizes, implements and monitors paid campaigns, assets, and lead nurturing funnels for Facebook, LinkedIn, TikTok, Google / YouTube, and other partner platforms with a metrics-driven approach.• Coordinates and edits recurring student interviews for success stories and testimonials, assists with promotion of internal events and student resources to improve student retention and learning satisfaction (informal user groups, certification workshops, structured bootcamps, orientations, graduations, etc.).• Oversees third party content contributions from technical writers and industry partners. • Prepares weekly and monthly content marketing reports to evaluate the effectiveness of content creation efforts towards strategic goals. Show less

Audio / Video producer & animator

• Nov 2020 - Present

Visual Designer and Commission Fine Artist

• Jan 2016 - Present

Visual designer specializing in graphic design, web design, prototyping, branding, messaging, content strategy, presentation design, and motion graphics. • Simplifying complex and technical information into compelling stories with video and a wide range of digital marketing assets for a variety of businesses. • Designs websites and creates optimized online content and copy that builds brands and boosts business. Commission oil & airbrush painter. Visual designer specializing in graphic design, web design, prototyping, branding, messaging, content strategy, presentation design, and motion graphics. • Simplifying complex and technical information into compelling stories with video and a wide range of digital marketing assets for a variety of businesses. • Designs websites and creates optimized online content and copy that builds brands and boosts business. Commission oil & airbrush painter.

Creative Director

• Apr 2017 - Dec 2018

• Designed the Aliat brand, including logos, style guide, graphics, and wireframes for Aliat’s website as well as campaign assets to support sales efforts, grow social media audience, and drive leads. • Developed brand personas and brand messaging strategy, and partnered with web developers to translate information architecture, navigation and process flows into beautiful and easy-to-use solutions. • Oversaw all internal and external digital communications strategies and assets. • Created persuasive and aesthetically pleasing deliverables such as presentations, white papers, eBooks, webinars, flyers, infographics, web and social media marketing collateral, and print publications for clients, executives and stakeholders. • Provided engaging animations and videos for educational and promotional purposes. Show less

Creative Director

• 2013 - 2015

• Created stimulating visual content for national print advertising, local TV spots, social media campaigns, and executive presentations. • Pitched winning concepts and content for communications teams, providing valuable insight and direction. • Facilitated over 40 large live-polling dial focus groups nationwide for labor unions and Fortune 500 companies to improve crisis management. • Captured, tested, and analyzed focus group data and assisted with moderating high-pressure groups. • Devised and tested successful communications strategies utilizing research findings. • Prepared powerful, concise, and compelling executive presentations. Show less

Media Advisor

• Jul 2012 - Jun 2013

• Produced high-quality visual graphics and video content for web platforms, print advertising, and internal communications purposes. • Conducted over 25 large live-polling focus groups nationwide, synthesizing large, comprehensive batches of data for diverse clientele including Fortune 100 companies and political clients. • Developed effective questionnaires and directed surveys and interviews to test, measure, and transform language and messages. • Produced high-quality visual graphics and video content for web platforms, print advertising, and internal communications purposes. • Conducted over 25 large live-polling focus groups nationwide, synthesizing large, comprehensive batches of data for diverse clientele including Fortune 100 companies and political clients. • Developed effective questionnaires and directed surveys and interviews to test, measure, and transform language and messages.

Office Manager/Media Technician

• May 2007 - Sep 2011

Ensured proper functioning of all office equipment and building maintenance. Processed invoices and managed equipment inventory and purchase orders, file storage and proposal information on-site and off-site. Managed office security operations. Managed reception area and employees, greeted clients. Adhered to contract requirements of various government agencies in the proper handling and scanning of sensitive documents to convert digital format, to ensure highest quality imaging and organization. Show less