Experience

DeanHouston

• United States
• Marketing Services
• 1 - 100 Employee

• Marketing Director

  • Aug 2019 - Present

  Lead client and agency teams for strategy, creative and media development and execution. Lead client and agency teams for strategy, creative and media development and execution.



Amy Jones Consulting Co.

• Owner

  • Jun 2012 - Present

  Partner with clients to develop and execute business and marketing processes that provide solutions for their business and marketing challenges and goals. Consultation includes development of brand strategies, internal/external research and marketing/communication planning and execution. Partner with clients to develop and execute business and marketing processes that provide solutions for their business and marketing challenges and goals. Consultation includes development of brand strategies, internal/external research and marketing/communication planning and execution.



Creative Dimensions Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Director - Client Service

  • May 2013 - Nov 2018

  Led strategy, creative and media development and execution for retail, healthcare, business to business and service industry clients. Worked with clients to develop marketing strategies and communication plans to build awareness, drive traffic, and increase sales. Collaborated with internal agency teams to develop on-strategy, break through creative, and custom multi-media campaigns to reach audiences where they want and need to reached. key areas of expertise include: Brand Positioning/Marketing Strategy, account planning, media planning, client relationship building and project management, Show less



Northlich

• United States
• Advertising Services
• 1 - 100 Employee

• Management Supervisor

  • Mar 2011 - May 2012

  Agency leader for all marketing, strategy, media and creative development for healthcare, business to business and retail clients. Worked with clients to develop marketing strategies, plan and execute research and develop communication plans including media/creative. Worked closely with all departments within the agency to lead marketing/advertising process for clients. Agency leader for all marketing, strategy, media and creative development for healthcare, business to business and retail clients. Worked with clients to develop marketing strategies, plan and execute research and develop communication plans including media/creative. Worked closely with all departments within the agency to lead marketing/advertising process for clients.



Hoover-Jones Consulting

• Partner

  • Aug 2006 - Jun 2011

  Worked successfully with both corporate and franchise organizations to develop process that helped them define their business objectives/strategies, develop new products and position themselves against competition more effectively. Brand Strategy Development - Positioning - Brand Character - Competitive Assessment - Contextual Environmental Mapping - Audience Analysis Business Strategy Development - Corporate Visioning Retreats - Internal Team Alignment Facilitation - Product Development (Ideation) - Marketing Partner/Agency Search - Process Development/Management Show less



Freedman, Gibson & White

• Vice President, Media

  • 1995 - 2006