Amy Jo Robertson
Senior Vice President Marketing at THIRDHOME- Claim this Profile
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Bio
Kyle Killian
I am delighted to recommend AmyJo for any leadership role that requires expertise in marketing/branding, public relations, and communications. I had the pleasure of working with AmyJo during our time together at ThirdHome. I can confidently say that she is an exceptional leader who excels in combining these areas of expertise to deliver outstanding results. AmyJo's ability to balance the needs of multiple stakeholders is remarkable. She is an excellent communicator who can effectively convey complex information to different audiences, from executives to employees. She has a talent for managing relationships with clients, partners, and vendors, ensuring everyone is aligned and working towards the same goals. AmyJo was instrumental in leading the overall team during her time at ThirdHome, especially during challenging times. She leveraged her branding, public relations, and communications expertise to develop and implement strategies that elevated our brand and increased our visibility. Her leadership was invaluable in ensuring that everyone remained focused and productive and that we achieved our goals. AmyJo is a true asset to any organization. Her leadership skills, expertise in branding, public relations, and communications, and ability to balance multiple stakeholders' needs make her an exceptional candidate for any leadership role. I highly recommend her without reservation.
Kyle Killian
I am delighted to recommend AmyJo for any leadership role that requires expertise in marketing/branding, public relations, and communications. I had the pleasure of working with AmyJo during our time together at ThirdHome. I can confidently say that she is an exceptional leader who excels in combining these areas of expertise to deliver outstanding results. AmyJo's ability to balance the needs of multiple stakeholders is remarkable. She is an excellent communicator who can effectively convey complex information to different audiences, from executives to employees. She has a talent for managing relationships with clients, partners, and vendors, ensuring everyone is aligned and working towards the same goals. AmyJo was instrumental in leading the overall team during her time at ThirdHome, especially during challenging times. She leveraged her branding, public relations, and communications expertise to develop and implement strategies that elevated our brand and increased our visibility. Her leadership was invaluable in ensuring that everyone remained focused and productive and that we achieved our goals. AmyJo is a true asset to any organization. Her leadership skills, expertise in branding, public relations, and communications, and ability to balance multiple stakeholders' needs make her an exceptional candidate for any leadership role. I highly recommend her without reservation.
Kyle Killian
I am delighted to recommend AmyJo for any leadership role that requires expertise in marketing/branding, public relations, and communications. I had the pleasure of working with AmyJo during our time together at ThirdHome. I can confidently say that she is an exceptional leader who excels in combining these areas of expertise to deliver outstanding results. AmyJo's ability to balance the needs of multiple stakeholders is remarkable. She is an excellent communicator who can effectively convey complex information to different audiences, from executives to employees. She has a talent for managing relationships with clients, partners, and vendors, ensuring everyone is aligned and working towards the same goals. AmyJo was instrumental in leading the overall team during her time at ThirdHome, especially during challenging times. She leveraged her branding, public relations, and communications expertise to develop and implement strategies that elevated our brand and increased our visibility. Her leadership was invaluable in ensuring that everyone remained focused and productive and that we achieved our goals. AmyJo is a true asset to any organization. Her leadership skills, expertise in branding, public relations, and communications, and ability to balance multiple stakeholders' needs make her an exceptional candidate for any leadership role. I highly recommend her without reservation.
Kyle Killian
I am delighted to recommend AmyJo for any leadership role that requires expertise in marketing/branding, public relations, and communications. I had the pleasure of working with AmyJo during our time together at ThirdHome. I can confidently say that she is an exceptional leader who excels in combining these areas of expertise to deliver outstanding results. AmyJo's ability to balance the needs of multiple stakeholders is remarkable. She is an excellent communicator who can effectively convey complex information to different audiences, from executives to employees. She has a talent for managing relationships with clients, partners, and vendors, ensuring everyone is aligned and working towards the same goals. AmyJo was instrumental in leading the overall team during her time at ThirdHome, especially during challenging times. She leveraged her branding, public relations, and communications expertise to develop and implement strategies that elevated our brand and increased our visibility. Her leadership was invaluable in ensuring that everyone remained focused and productive and that we achieved our goals. AmyJo is a true asset to any organization. Her leadership skills, expertise in branding, public relations, and communications, and ability to balance multiple stakeholders' needs make her an exceptional candidate for any leadership role. I highly recommend her without reservation.
Experience
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THIRDHOME
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United States
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Hospitality
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1 - 100 Employee
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Senior Vice President Marketing
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Apr 2014 - Present
HIGHLIGHTS - Average membership growth of 20% YoY, revenue growth. - Integrated new CRM platform, developing scripting and protocol for sales and customer service - Created a marketing and PR strategy for an Original Series on Paramount+ that features the lifestyles of THIRDHOME members, called Millionaire Holiday Home Swap - In 2018 created a global brand awareness campaign that went viral, Best Job On The Planet, garnering 225+M impressions via TV, Print, and digital. TASKS - Develop & manage the marketing budget through comprehensive demand plans that allow for optimization to ensure activities are effective and deliver successful KPIs. - Vendor Relations: Liaise with media partners, print, video, and public relations firms. - Sales Support: Create collateral, scripting, and sales training materials. - Lead Generation: oversee, manage, and optimize the customer journey via strategic sales funnel activations. - Executive Strategy: Partner with executives and cross-functional partners to develop strategic orientation and drive key initiatives - Communications: Audience includes stakeholders, partners, members, and prospects. - CRM Support: Drip campaigns and sales/promo marketing. - Marketing Strategy: Supporting four divisions with digital marketing, video creation, public relations, advertising, content, UX, and visual design. - Content Marketing: Blog, social media campaigns, SEO. - Offline & Digital Marketing: Direct mail, magazine, newspaper, TV, Social, PPC. - Business Development: RFP’s, presentations, and collateral support for new business. - Drive and foster relationships across peer groups and business functions, partnering closely with Sales, - Tech & BD leadership to enhance and align on growth targets. Show less
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American HomePatient
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Hospitals and Health Care
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500 - 600 Employee
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Marketing Manager
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Aug 2007 - Apr 2014
A national healthcare organization that providd respiratory products and services to patients across the US. Demonstrated success in providing marketing and sales support to 220+ branches/200 account executives across the country. TASKS - Sales Training: Quarterly new sales training and annual corporate-wide sales meetings. - Vendor Relations: Negotiate best pricing on print, design, and promotional campaigns to meet strict budgets and project objectives. - Content Creation: Sales and product brochures, posters, trade show marketing, press releases, newspaper and magazine ads, internal field communications, sales tips, newsletters, seasonal campaigns, website copy, and RFP’s. - Direct Mail Campaigns: Logistics for campaigns of 100K+ records, including creative, messaging, design, budget, data-management, delivery, and KPI’s. - Compliance Standards: Collaborate with HR, Clinical and Legal to ensure compliance. - Field Support: Troubleshooting and assisting the sales team as needed. - Project management serving as liaison between departments. Show less
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Director of Development
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Aug 1998 - Aug 2000
At the time, this was a newly created position instrumental in laying the foundation for future growth of the organization. Created a strategic development plan to include innovate sponsor partnerships accounting for 6 new corporate partners. • Implemented special event training/systems/tracking/archiving. • Developed corporate volunteer program and led training program for event volunteer leadership. • Recruited, managed and motivated volunteers to run successful and unique fundraising events. • Created marketing material to support events and sponsorships. HIGHLIGHTS: • Increased corporate donations by 40%, securing 6 new corporate partnerships. • Increased grant money awards by 30%. • Coordination of annual citywide volunteer event, ensuring overall success for the volunteer participants, and a positive experience for corporate sponsors. Met and exceeded fundraising goals while staying within budget. Show less
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Marketing Manager
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Aug 1997 - Aug 1998
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Associate Director Of Development
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Apr 1995 - Apr 1997
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Education
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1988 - 1992
Indiana University Bloomington
BA, Communications -
Indiana University Bloomington
Bachelor's degree, Mass Communication/Media Studies
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