Amy Hughes

Assistant Vice President Marketing at Lee Michaels Fine Jewelry
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Contact Information
us****@****om
(386) 825-5501

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Experience

    • United States
    • Retail Luxury Goods and Jewelry
    • 1 - 100 Employee
    • Assistant Vice President Marketing
      • Apr 2021 - Present

    • Marketing Director
      • May 2008 - Present

    • 1 - 100 Employee
    • Associate Buyer
      • Jun 2007 - May 2008

      · Responsible for driving $25M annual sales, and supporting 400 stores. · Execute all strategies for marketing, assortment, vendor management, and financial commitments. · Analyze sales, and research current and historical trends in order to plan quarterly and annual business goals. · Train and manage direct report in all assistant buyer functions. · Complete accountability for merchandise mix and advertising, while adhering to a financial budget. · Maintain strong vendor relationships and establish credibility and responsiveness in the marketplace. · Negotiate pricing, exclusive product, advertising funding, and markdown allowances with vendors. · Identify new opportunities and vendors within marketplace in order to drive business. · Create store directives for promotional events, and visual presentations

    • Business Manager
      • Jun 2006 - May 2007

      · Operate as key liaison between Advertising, Merchandising, and Store Operations, with all sales promotion,marketing, and advertising plans for $725M annual business. · Plan and present promotional strategies to CEO and Creative Director at weekly meetings. · Analyze, recap, and publish advertising results, and make recommendations for future promotions. · Create weekly oral and written advertising presentations for SVP and VPs. · Manage advertising budget for Division. · Manage a team of coordinators responsible for merchant support in all aspects of advertising.

    • Assistant Buyer
      • Nov 2004 - May 2006

      · Support Buyer in driving sales of $110M annually. · Develop strong vendor relationships through effective communication and timely follow up. · Analyze sales performance inclusive of advertised merchandise in order to maximize sales. · Selected as mentor for other assistant buyers throughout the corporation.

Education

  • Louisiana State University
    Bachelor of Science (BS), Business/Marketing
    2000 - 2004

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