Experience

Glanbia Performance Nutrition (GPN)

• United States
• Food and Beverage Services
• 700 & Above Employee

• Director of Digital Marketing and Media

  • Jun 2022 - Present

  The Glanbia Performance Nutrition family has a portfolio of leading brands in sports and lifestyle nutrition such as Optimum Nutrition, SlimFast, Isopure, Think, Amazing Grass and BSN. Our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals. The Glanbia Performance Nutrition family has a portfolio of leading brands in sports and lifestyle nutrition such as Optimum Nutrition, SlimFast, Isopure, Think, Amazing Grass and BSN. Our mission is to inspire people everywhere to achieve their performance and healthy lifestyle goals.



Instant Brands

• United States
• Manufacturing
• 200 - 300 Employee

• Senior Director of Media Strategy + Growth Marketing

  • Dec 2020 - Jun 2022

  Integrate powerhouse brands (Instant Pot, Pyrex, Corelle, etc.) into consumers daily lives. Oversee our activation across paid media (streaming video, paid social, paid search, display, remarketing, TV/OTT, etc), affiliate, influencer, PR, outbound licensing, brand partnerships and publishing. Drive omni channel growth across key retailers including DTC, Amazon, Walmart, Target, both in store and online.

• Director of Digital Marketing

  • Jan 2018 - Dec 2020

  Drive digital transformation across marketing. Build relevancy and drive growth across leading kitchen brands Instant Pot, Pyrex, Corelle, Corningware, Snapware and Chicago Cutlery. Lead paid media across performance and brand, organic social (content creation, publishing, moderation), PR, influencers, and affiliate marketing. Energize influencers and creators to share content featuring our brands that can be amplified across paid and owned channels.



Spark SMG

• VP, Media Director

  • Mar 2014 - Jan 2018

  - Strategic client and activation lead for Crate & Barrel, Turtle Wax, YETI and LinkedIn- Led digital investment for the Spark portfolio of clients that covers CPG, retail, entertainment, QSR, pharma and technology- Video investment director for iRobot, Express, European Wax Center, YETI, LinkedIn and Finish Line- Establish and translate digital vision for the client business based on consumer insight-driven media planning- Create innovate solutions for common business challenges - Lead and grow a team

• Digital Director

  • Aug 2012 - Mar 2014

  -Digital strategy lead on ConAgra, where I managed over 20 brands within the portfolio - Vocal advocate of digital media with client management and agency partners- Develop and communicate strong point of view about digital technologies - Ensure productive working relationships among team members and between agency departments, other agencies, clients and media vendors



Starcom Worldwide

• Australia

• Associate Media Director

  • Mar 2009 - Jul 2012

  Clients: ESPN, LEGO, Sara Lee / Hillshire, Kellogg's Role: Digital Activation, Strategy, Video activation- Lead the digital strategic planning process around the paid, owned and earned landscape- Drive innovation, efficiency and ensure flawless execution -Build effective working relationships with clients, internal and external agency partners - Manages talent, scope and fee

• Activation Supervisor

  • Jun 2006 - Feb 2009

  Clients: Miller Brewing + Hanesbrands IncRole: Digital activation

• Media Associate

  • Aug 2004 - Jun 2006

  Clients: Nintendo + AutodeskRole: Digital activation, Strategy