Amy Hellaby
Associate Director - Design at Stepladder- Claim this Profile
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Bio
Chris Tredwell
When we were looking for a designer to join Sudler and Hennessey, we had a long list of requirements, and nice to haves in order to strengthen our team. It wasn’t until we interviewed Amy that we realised we really could have it all. She is a very talented designer, with a strong conceptual mind. This thinking is echoed in strength by her skills to apply it in the creation of engaging and visually stimulating deliverables that create cut through in their target markets and have a positive effect on the businesses they are designed for. I have worked closely with Amy on many creative briefs since she joined. She thinks things through logically, questioning where necessary to either gain further insight into the problem, or to check the robustness of the work as it develops. She always ensures that whatever the creative execution, that it is firmly rooted in the strategic approach. She adds real value to any project she works on. Amy is also keen to get stuck in, offering support to those around her not just in terms of workload, but direction to better their skills and progress their career paths. She has always been keen to look for ways to better the agency too, taking on initiatives to add value to the creative department, being part of the social committee, and playing a crucial role in the refresh of the global Sudler branding in both design and application. In summary, Amy is always an obvious choice when constructing a creative team, and someone that I trust, value and enjoy working with everyday.
Pav Rao
While at Sudler, I had the pleasure of working with Amy on a variety of projects - hands down, one of the best designers I’ve ever worked with. She has an amazing eye for detail, is incredibly diligent and has a deep desire to create genuinely interesting work. One of the things that impressed me the most was that, despite her in-depth knowledge of design, she was always keen to learn new skills and pick up new techniques. She’s also a thoroughly lovely person, which always helps.
Chris Tredwell
When we were looking for a designer to join Sudler and Hennessey, we had a long list of requirements, and nice to haves in order to strengthen our team. It wasn’t until we interviewed Amy that we realised we really could have it all. She is a very talented designer, with a strong conceptual mind. This thinking is echoed in strength by her skills to apply it in the creation of engaging and visually stimulating deliverables that create cut through in their target markets and have a positive effect on the businesses they are designed for. I have worked closely with Amy on many creative briefs since she joined. She thinks things through logically, questioning where necessary to either gain further insight into the problem, or to check the robustness of the work as it develops. She always ensures that whatever the creative execution, that it is firmly rooted in the strategic approach. She adds real value to any project she works on. Amy is also keen to get stuck in, offering support to those around her not just in terms of workload, but direction to better their skills and progress their career paths. She has always been keen to look for ways to better the agency too, taking on initiatives to add value to the creative department, being part of the social committee, and playing a crucial role in the refresh of the global Sudler branding in both design and application. In summary, Amy is always an obvious choice when constructing a creative team, and someone that I trust, value and enjoy working with everyday.
Pav Rao
While at Sudler, I had the pleasure of working with Amy on a variety of projects - hands down, one of the best designers I’ve ever worked with. She has an amazing eye for detail, is incredibly diligent and has a deep desire to create genuinely interesting work. One of the things that impressed me the most was that, despite her in-depth knowledge of design, she was always keen to learn new skills and pick up new techniques. She’s also a thoroughly lovely person, which always helps.
Chris Tredwell
When we were looking for a designer to join Sudler and Hennessey, we had a long list of requirements, and nice to haves in order to strengthen our team. It wasn’t until we interviewed Amy that we realised we really could have it all. She is a very talented designer, with a strong conceptual mind. This thinking is echoed in strength by her skills to apply it in the creation of engaging and visually stimulating deliverables that create cut through in their target markets and have a positive effect on the businesses they are designed for. I have worked closely with Amy on many creative briefs since she joined. She thinks things through logically, questioning where necessary to either gain further insight into the problem, or to check the robustness of the work as it develops. She always ensures that whatever the creative execution, that it is firmly rooted in the strategic approach. She adds real value to any project she works on. Amy is also keen to get stuck in, offering support to those around her not just in terms of workload, but direction to better their skills and progress their career paths. She has always been keen to look for ways to better the agency too, taking on initiatives to add value to the creative department, being part of the social committee, and playing a crucial role in the refresh of the global Sudler branding in both design and application. In summary, Amy is always an obvious choice when constructing a creative team, and someone that I trust, value and enjoy working with everyday.
Pav Rao
While at Sudler, I had the pleasure of working with Amy on a variety of projects - hands down, one of the best designers I’ve ever worked with. She has an amazing eye for detail, is incredibly diligent and has a deep desire to create genuinely interesting work. One of the things that impressed me the most was that, despite her in-depth knowledge of design, she was always keen to learn new skills and pick up new techniques. She’s also a thoroughly lovely person, which always helps.
Chris Tredwell
When we were looking for a designer to join Sudler and Hennessey, we had a long list of requirements, and nice to haves in order to strengthen our team. It wasn’t until we interviewed Amy that we realised we really could have it all. She is a very talented designer, with a strong conceptual mind. This thinking is echoed in strength by her skills to apply it in the creation of engaging and visually stimulating deliverables that create cut through in their target markets and have a positive effect on the businesses they are designed for. I have worked closely with Amy on many creative briefs since she joined. She thinks things through logically, questioning where necessary to either gain further insight into the problem, or to check the robustness of the work as it develops. She always ensures that whatever the creative execution, that it is firmly rooted in the strategic approach. She adds real value to any project she works on. Amy is also keen to get stuck in, offering support to those around her not just in terms of workload, but direction to better their skills and progress their career paths. She has always been keen to look for ways to better the agency too, taking on initiatives to add value to the creative department, being part of the social committee, and playing a crucial role in the refresh of the global Sudler branding in both design and application. In summary, Amy is always an obvious choice when constructing a creative team, and someone that I trust, value and enjoy working with everyday.
Pav Rao
While at Sudler, I had the pleasure of working with Amy on a variety of projects - hands down, one of the best designers I’ve ever worked with. She has an amazing eye for detail, is incredibly diligent and has a deep desire to create genuinely interesting work. One of the things that impressed me the most was that, despite her in-depth knowledge of design, she was always keen to learn new skills and pick up new techniques. She’s also a thoroughly lovely person, which always helps.
Experience
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Stepladder
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Associate Director - Design
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Mar 2022 - Present
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Design Director
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Mar 2019 - Mar 2022
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Senior Designer
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Jun 2017 - Mar 2019
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Various
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London, United Kingdom
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Freelance Designer
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Jan 2017 - Jun 2017
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Senior Designer
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Jun 2014 - Jan 2017
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Sudler & Hennessey
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United States
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Advertising Services
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100 - 200 Employee
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Designer / Art Director
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Mar 2013 - Jun 2014
While at Sudler I have worked on a wide range of projects including global branding and communications, exhibition booths, iPad detail aids, and advertising pitches for the healthcare sector. While at Sudler I have worked on a wide range of projects including global branding and communications, exhibition booths, iPad detail aids, and advertising pitches for the healthcare sector.
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Graphic Designer
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Aug 2006 - Mar 2013
During my time at Eureka I enjoyed a challenging yet extremely rewarding experience in a small studio environment, working for a wide range of clients. This gave me great all-round experience in the design process from initial briefing through to delivery. I worked on a large variety of projects including branding, editorial, packaging, corporate communications and environmental graphics for clients such as arts organisations, charities, public sector companies, B2B professional services and multinational businesses both in the UK and abroad. Specialising in branding and print design I developed strong typographic skills, a keen eye and attention to detail. Show less
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Clearcut Sound Studios
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United Kingdom
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Media Production
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1 - 100 Employee
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Corporate Identity (freelance project)
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Jun 2011 - Jul 2011
Clearcut Sound is an award-winning sound studio based in the heart of Soho, producing soundtracks for TV, cinema, radio and the web. To coincide with an employee take-over, a fresh rebrand was needed that would reflect their new collaborative approach as well as building on their 20 years of heritage. Clearcut Sound is an award-winning sound studio based in the heart of Soho, producing soundtracks for TV, cinema, radio and the web. To coincide with an employee take-over, a fresh rebrand was needed that would reflect their new collaborative approach as well as building on their 20 years of heritage.
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Education
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2003 - 2006
Kingston University
BA (Hons) Communication
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