Amy Heitzkey
Project Manager at Harvard Business Publishing- Claim this Profile
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Bio
Amanda Richards Butts
I had the wonderful honor of reporting to Amy for 3 years at DeVry. I cannot put into words the impact that she had on me and my career growth and development. Amy helped me land my first marketing role at DeVry, she helped me realize my strengths, she helped me face my fears, and through her mentorship, I was promoted each of those three years and recognized for my growth. I am so grateful for Amy's patience and dedication to my development. In addition to her amazing leadership capabilities, she set a great example. Amy is very strategic, creative, innovative, and can take any problem and develop a well-thought-out plan to solve it. Her creativity spans from innovative campaigns and journey mapping to events and beyond. I'm so thankful that our paths crossed and I gained a lifelong mentor and friend.
Faith Watson
Amy is a rising star in business, management, marketing, and service. Working with Amy on the B2B marketing efforts in support of the partnership sales team at DeVry University, I learned instantly that she was a keen mind and collaborative spirit, always ready to innovate and rise up as a catalyst for positive change and growth. Her savvy is backed by her skills: Amy is inevitably the one to roll up her sleeves and knock out a smart, doable plan for the team at large, just for the asking. She is able to roll through the inevitable changes with grace and still manage to get things done--and done well. Strategic thinking and efficiency serve as foundations for her gifts as a manager of projects, but as a team member and leader, Amy shines with creative approaches and thoughtful inclusion for consensus-building. Amy is a champion of the energy of the workplace and its stakeholders, including clients, customers and individual team members. Any organization would be lucky to have Amy on their team, she is a hardworking, high-performing gem!
Amanda Richards Butts
I had the wonderful honor of reporting to Amy for 3 years at DeVry. I cannot put into words the impact that she had on me and my career growth and development. Amy helped me land my first marketing role at DeVry, she helped me realize my strengths, she helped me face my fears, and through her mentorship, I was promoted each of those three years and recognized for my growth. I am so grateful for Amy's patience and dedication to my development. In addition to her amazing leadership capabilities, she set a great example. Amy is very strategic, creative, innovative, and can take any problem and develop a well-thought-out plan to solve it. Her creativity spans from innovative campaigns and journey mapping to events and beyond. I'm so thankful that our paths crossed and I gained a lifelong mentor and friend.
Faith Watson
Amy is a rising star in business, management, marketing, and service. Working with Amy on the B2B marketing efforts in support of the partnership sales team at DeVry University, I learned instantly that she was a keen mind and collaborative spirit, always ready to innovate and rise up as a catalyst for positive change and growth. Her savvy is backed by her skills: Amy is inevitably the one to roll up her sleeves and knock out a smart, doable plan for the team at large, just for the asking. She is able to roll through the inevitable changes with grace and still manage to get things done--and done well. Strategic thinking and efficiency serve as foundations for her gifts as a manager of projects, but as a team member and leader, Amy shines with creative approaches and thoughtful inclusion for consensus-building. Amy is a champion of the energy of the workplace and its stakeholders, including clients, customers and individual team members. Any organization would be lucky to have Amy on their team, she is a hardworking, high-performing gem!
Amanda Richards Butts
I had the wonderful honor of reporting to Amy for 3 years at DeVry. I cannot put into words the impact that she had on me and my career growth and development. Amy helped me land my first marketing role at DeVry, she helped me realize my strengths, she helped me face my fears, and through her mentorship, I was promoted each of those three years and recognized for my growth. I am so grateful for Amy's patience and dedication to my development. In addition to her amazing leadership capabilities, she set a great example. Amy is very strategic, creative, innovative, and can take any problem and develop a well-thought-out plan to solve it. Her creativity spans from innovative campaigns and journey mapping to events and beyond. I'm so thankful that our paths crossed and I gained a lifelong mentor and friend.
Faith Watson
Amy is a rising star in business, management, marketing, and service. Working with Amy on the B2B marketing efforts in support of the partnership sales team at DeVry University, I learned instantly that she was a keen mind and collaborative spirit, always ready to innovate and rise up as a catalyst for positive change and growth. Her savvy is backed by her skills: Amy is inevitably the one to roll up her sleeves and knock out a smart, doable plan for the team at large, just for the asking. She is able to roll through the inevitable changes with grace and still manage to get things done--and done well. Strategic thinking and efficiency serve as foundations for her gifts as a manager of projects, but as a team member and leader, Amy shines with creative approaches and thoughtful inclusion for consensus-building. Amy is a champion of the energy of the workplace and its stakeholders, including clients, customers and individual team members. Any organization would be lucky to have Amy on their team, she is a hardworking, high-performing gem!
Amanda Richards Butts
I had the wonderful honor of reporting to Amy for 3 years at DeVry. I cannot put into words the impact that she had on me and my career growth and development. Amy helped me land my first marketing role at DeVry, she helped me realize my strengths, she helped me face my fears, and through her mentorship, I was promoted each of those three years and recognized for my growth. I am so grateful for Amy's patience and dedication to my development. In addition to her amazing leadership capabilities, she set a great example. Amy is very strategic, creative, innovative, and can take any problem and develop a well-thought-out plan to solve it. Her creativity spans from innovative campaigns and journey mapping to events and beyond. I'm so thankful that our paths crossed and I gained a lifelong mentor and friend.
Faith Watson
Amy is a rising star in business, management, marketing, and service. Working with Amy on the B2B marketing efforts in support of the partnership sales team at DeVry University, I learned instantly that she was a keen mind and collaborative spirit, always ready to innovate and rise up as a catalyst for positive change and growth. Her savvy is backed by her skills: Amy is inevitably the one to roll up her sleeves and knock out a smart, doable plan for the team at large, just for the asking. She is able to roll through the inevitable changes with grace and still manage to get things done--and done well. Strategic thinking and efficiency serve as foundations for her gifts as a manager of projects, but as a team member and leader, Amy shines with creative approaches and thoughtful inclusion for consensus-building. Amy is a champion of the energy of the workplace and its stakeholders, including clients, customers and individual team members. Any organization would be lucky to have Amy on their team, she is a hardworking, high-performing gem!
Credentials
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Publishing and Inbox
SpredfastMay, 2016- Nov, 2024
Experience
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Harvard Business Publishing
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United States
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Technology, Information and Media
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400 - 500 Employee
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Project Manager
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Jan 2022 - Present
Co-creating learning experiences for global clients that deliver real business impact through world-class leadership development programs. These programs leverage Harvard Business School content and faculty to improve the practice of management and its impact in a changing world Co-creating learning experiences for global clients that deliver real business impact through world-class leadership development programs. These programs leverage Harvard Business School content and faculty to improve the practice of management and its impact in a changing world
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DeVry University
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United States
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Higher Education
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700 & Above Employee
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Marketing Manager
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Jun 2020 - Jan 2022
Leading channel marketing strategies to support promotional and evergreen campaigns that align with DeVry's brand, audience and core values.
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Sr. Marketing Specialist
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Nov 2017 - Jun 2020
• Managed a team to support DeVryWORKS, B2B and B2L (business to learner) marketing initiatives• Oversaw preparation of marketing copy, images, videos, emails and other collateral.• Created and managed the marketing, creative and script writing of a presentation library (12 presentations) to position DVW's sales team with content and discussion topics: project management, overcoming conflict, generations at work, etc.
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Virtual Optimization Specialist
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Jul 2016 - Jun 2020
As a Virtual Optimization Specialist I am the strategic lead for all workforce solutions digital marketing initiatives driven to increase B: B and B: C inquiries and pipeline movement. I collaborate with other functional areas within and outside of the marketing department. I develop the WFS (workforce solution) digital marketing communication strategy and oversee the implementation of the email program aimed to increase prospect and client engagement.Essential Duties and Responsibilities- Works with the Marketing and brand teams in the development of digital content assets.- Collaborates with the Marketing and Brand team on content development, asset integration and mobile template - Owns development of WFS email and webinar communication strategy, including persona development, optimal timing and content integration, performance analysis and optimization efforts. - Assists in the coordination of implementation of the communication strategy by working with the Eloqua Campaign Specialist.- Responsible for Digital Thought Leadership campaign strategy and calendar.- Designs and project manages digital Thought Leadership campaigns including identification of talent and topics that resonate with clients/employees- Assists in the development and implementation of other WFS digital campaigns and strategy.- Responsible for coordinating and developing workshop topics and strategies that appeal to clients and their employee- Drives WFS social media strategy with a focus on understanding-Seeks out classes, webinars and other learning modalities to gain competitive knowledge and best practices.- Assists with the development and rollout of the WFS brand. - Responsible for other miscellaneous duties including training during national and virtual meetings, project management of tailored learning programs and other special projects that arise. - Completes other duties as assigned. Show less
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Virtual Optimization Specialist
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May 2010 - Jul 2016
• Assisted B2B sales department with change by communicating new virtual outreach strategies: webinars, screen share meetings, etc.• Motivated and trained employees to maximize presentation skills to enhance student enrollment and support program awareness.• Conferred with advertising partners to develop and deploy effective promotional strategies for Keller Center for Corporate Learner's thought leadership program.
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Student Manager Coordinator
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Dec 2008 - May 2010
As a Student Manager Coordinator, I managed a group of Enrollment Coordinators, who managed transcripts, processed requests, reported budgets, and worked with an assigned project team to ensure timely and efficient enrollment for every student. As a Student Manager Coordinator, I was also responsible for coordinating communication between 5 regions for the Chicago office. The coordination involved student enrollment statistics, analytic reports to improve process flow, communication consistency between three remote locations, and enrollment management. Show less
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Admissions Advisor
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Aug 2006 - Dec 2008
As an admissions advisor, I was responsible for enrolling students in DeVry University and assiting with the enrollment process.
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Education
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2004 - 2009
Keller Graduate School of Management of DeVry University
Masters in Human Resource Management, Human Resources -
1999 - 2003
Saint Xavier University
Bachelor's degree, Communications
Community
