Amy Gonzalez Daniel
Designer at New Harbinger Publications- Claim this Profile
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Topline Score
Bio
Claudia Barac-Roth
Amy is a well rounded creative individual. I worked with her in New York at Simon & Schuster. She always has a creative solution that made sense and looked fabulous. She strived to consistently exceed our clients’ expectations through insights, ideas and execution. She is considerate of parameters given to her and recognizes the need for simple, smart design, when its called for. Her talent is driven and it shows the thinking that goes behind it. She has good presentation skills and works well collaboratively! Her good command of design and conceptual vocabulary is an asset to any creative project. She directs her team - either illustrators and/ or photographers to work towards her vision. She gets the job done in a responsible, smart and creative way. She is a great addition to any project.
Bridget Biscotti Bradley
I have had the pleasure of working with Amy on Sunset projects for over 10 years, ranging from coffee table decorating books to gritty home improvement guides. Of all the art directors I have managed, Amy is hands-down my favorite. In addition to never missing a deadline, she takes the time to understand the content and lay out pages that look great AND make sense to the reader—something that not every art director does on the first round. When you work with Amy, you know that the files will be clean with no surprises at pre-press. She’s also a wonderful communicator, responding quickly to queries and giving the managing editor regular updates. When developing a new page design, she comes up with fresh ideas but is always gracious and responsive if the client or in-house AD wants to make a change. For all of these reasons, she is the complete package and a rarity in this artistic field.
Claudia Barac-Roth
Amy is a well rounded creative individual. I worked with her in New York at Simon & Schuster. She always has a creative solution that made sense and looked fabulous. She strived to consistently exceed our clients’ expectations through insights, ideas and execution. She is considerate of parameters given to her and recognizes the need for simple, smart design, when its called for. Her talent is driven and it shows the thinking that goes behind it. She has good presentation skills and works well collaboratively! Her good command of design and conceptual vocabulary is an asset to any creative project. She directs her team - either illustrators and/ or photographers to work towards her vision. She gets the job done in a responsible, smart and creative way. She is a great addition to any project.
Bridget Biscotti Bradley
I have had the pleasure of working with Amy on Sunset projects for over 10 years, ranging from coffee table decorating books to gritty home improvement guides. Of all the art directors I have managed, Amy is hands-down my favorite. In addition to never missing a deadline, she takes the time to understand the content and lay out pages that look great AND make sense to the reader—something that not every art director does on the first round. When you work with Amy, you know that the files will be clean with no surprises at pre-press. She’s also a wonderful communicator, responding quickly to queries and giving the managing editor regular updates. When developing a new page design, she comes up with fresh ideas but is always gracious and responsive if the client or in-house AD wants to make a change. For all of these reasons, she is the complete package and a rarity in this artistic field.
Claudia Barac-Roth
Amy is a well rounded creative individual. I worked with her in New York at Simon & Schuster. She always has a creative solution that made sense and looked fabulous. She strived to consistently exceed our clients’ expectations through insights, ideas and execution. She is considerate of parameters given to her and recognizes the need for simple, smart design, when its called for. Her talent is driven and it shows the thinking that goes behind it. She has good presentation skills and works well collaboratively! Her good command of design and conceptual vocabulary is an asset to any creative project. She directs her team - either illustrators and/ or photographers to work towards her vision. She gets the job done in a responsible, smart and creative way. She is a great addition to any project.
Bridget Biscotti Bradley
I have had the pleasure of working with Amy on Sunset projects for over 10 years, ranging from coffee table decorating books to gritty home improvement guides. Of all the art directors I have managed, Amy is hands-down my favorite. In addition to never missing a deadline, she takes the time to understand the content and lay out pages that look great AND make sense to the reader—something that not every art director does on the first round. When you work with Amy, you know that the files will be clean with no surprises at pre-press. She’s also a wonderful communicator, responding quickly to queries and giving the managing editor regular updates. When developing a new page design, she comes up with fresh ideas but is always gracious and responsive if the client or in-house AD wants to make a change. For all of these reasons, she is the complete package and a rarity in this artistic field.
Claudia Barac-Roth
Amy is a well rounded creative individual. I worked with her in New York at Simon & Schuster. She always has a creative solution that made sense and looked fabulous. She strived to consistently exceed our clients’ expectations through insights, ideas and execution. She is considerate of parameters given to her and recognizes the need for simple, smart design, when its called for. Her talent is driven and it shows the thinking that goes behind it. She has good presentation skills and works well collaboratively! Her good command of design and conceptual vocabulary is an asset to any creative project. She directs her team - either illustrators and/ or photographers to work towards her vision. She gets the job done in a responsible, smart and creative way. She is a great addition to any project.
Bridget Biscotti Bradley
I have had the pleasure of working with Amy on Sunset projects for over 10 years, ranging from coffee table decorating books to gritty home improvement guides. Of all the art directors I have managed, Amy is hands-down my favorite. In addition to never missing a deadline, she takes the time to understand the content and lay out pages that look great AND make sense to the reader—something that not every art director does on the first round. When you work with Amy, you know that the files will be clean with no surprises at pre-press. She’s also a wonderful communicator, responding quickly to queries and giving the managing editor regular updates. When developing a new page design, she comes up with fresh ideas but is always gracious and responsive if the client or in-house AD wants to make a change. For all of these reasons, she is the complete package and a rarity in this artistic field.
Credentials
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Medicinal herbalist
Ohlone Herbal Center
Experience
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New Harbinger Publications
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United States
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Book and Periodical Publishing
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1 - 100 Employee
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Designer
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May 2016 - Present
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NEW LEAF EXTRACTS LLC
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United States
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Owner
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Sep 2012 - Aug 2016
As owner and creator of an herbal remedies products company, I create, produce and market herbal body products that are currently selling in SF Bay area retail stores. I also created company branding, packaging materials and website. As owner and creator of an herbal remedies products company, I create, produce and market herbal body products that are currently selling in SF Bay area retail stores. I also created company branding, packaging materials and website.
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Gonzalez Graphic Design
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Oakland, Ca
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Owner/Art Director
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Jan 2002 - May 2016
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Sunset Magazine
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United States
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Media Production
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1 - 100 Employee
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Art Director
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2003 - 2013
As contracted art director for Sunset Books, I created new designs for books interiors and book series. Working closely with the editorial director, managing editor and photo editor, I executed layouts for entire book interiors. The genre of books varied from home decorating and home improvement to gardening and outdoor building books. As contracted art director for Sunset Books, I created new designs for books interiors and book series. Working closely with the editorial director, managing editor and photo editor, I executed layouts for entire book interiors. The genre of books varied from home decorating and home improvement to gardening and outdoor building books.
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Sunset Magazine
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United States
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Media Production
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1 - 100 Employee
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Art Director
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1999 - 2002
As art director for Sunset Magazine custom publishing department, I created the design and layouts for a four-color quarterly magazine. I also worked closely with the photo editors to help produce photo shoots, hired illustrators and worked on any related marketing and promotional materials for the magazine. As art director for Sunset Magazine custom publishing department, I created the design and layouts for a four-color quarterly magazine. I also worked closely with the photo editors to help produce photo shoots, hired illustrators and worked on any related marketing and promotional materials for the magazine.
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Metropolis
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Redwood City Ca
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Art Director, Digital Diner Magazine
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1996 - 1998
As art director for a four-color quarterly technology magazine, I produced the design and layouts for all aspects of the magazine. I also organized photo shoots, hired and managed illustrators as well as assistant art director and freelance designers. As art director for a four-color quarterly technology magazine, I produced the design and layouts for all aspects of the magazine. I also organized photo shoots, hired and managed illustrators as well as assistant art director and freelance designers.
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Graphic Designer
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1989 - 1991
As graphic designer for Trade books division of Simon & Schuster, I created the design and layouts for book jackets and covers and prepared pre-press files for print. As graphic designer for Trade books division of Simon & Schuster, I created the design and layouts for book jackets and covers and prepared pre-press files for print.
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Education
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The University of Georgia
BFA, Graphic Design -
University of Georgia, Athens GA
Bachelor of Arts