Experience

Agil(e)

• Mexico
• Public Policy Offices
• 1 - 100 Employee

• CEO and Co-founding Partner

  • May 2020 - Present

  Mexico City, Federal District, Mexico Public affairs and strategic communication firm. Expertise in North America (Mexico, Canada and the US) and Latin America.



McLarty Associates

• United States
• International Affairs
• 1 - 100 Employee

• Director, Mexico Practice

  • Oct 2012 - Jun 2017

  Washington, DC - Manage Mexico practice, offering strategic advice to multinational companies in Mexico and to Mexican multinationals requiring assistance in foreign markets (Latin America, Asia, Europe). - Advise companies and organizations in a variety of Latin American markets on matters related to telecommunications, manufacturing, environment and energy. - Identify political risks, as well as new market opportunities and devise holistic public affairs strategies.



American Chamber of Commerce of Mexico

• Mexico
• International Trade and Development
• 1 - 100 Employee

• National Director of External Relations and Committees

  • Aug 2009 - Mar 2012

  - Responsible for defining the public policy agenda of the Chamber in coordination with the Board of Directors and executing the government relations and media strategy. - Oversaw the work of fourteen committees dedicated to a wide array of subjects: Commercial policy, Logistics, Intellectual Property, Legal, Fiscal, Climate Change, CSR, Diversity, Financial Services, Human Resources, Energy, Security, IT. - Served as a spokesperson for the Chamber on key issues, such as the trucking… Show more - Responsible for defining the public policy agenda of the Chamber in coordination with the Board of Directors and executing the government relations and media strategy. - Oversaw the work of fourteen committees dedicated to a wide array of subjects: Commercial policy, Logistics, Intellectual Property, Legal, Fiscal, Climate Change, CSR, Diversity, Financial Services, Human Resources, Energy, Security, IT. - Served as a spokesperson for the Chamber on key issues, such as the trucking dispute with the US and border issues, through press interviews and as an occasional op-ed contributor for a leading Mexican newspaper. - Defined media strategy and trained spokespersons; doubled media ad equivalence in one year. Show less



Guerra Castellanos y Asociados

• Mexico
• Public Relations and Communications Services
• 1 - 100 Employee

• Senior Associate

  • Mar 2008 - Jul 2009

  - Developed strategic communications and government affairs plans for multinational companies located in Mexico; was instrumental in preparation and diffusion of a study financed by Pfizer regarding intellectual property rights and innovation. - Managed five-person team that implemented public affairs strategies for corporate clients such as the NFL, PepsiCo and Accenture.



CMM: De la Calle, Madrazo, Mancera SC

• Mexico
• Business Consulting and Services
• 200 - 300 Employee

• Director

  • Mar 2003 - Feb 2008

  - Managed public affairs strategies for Mexican and international clients that required economic and political analysis and extensive bi-cultural knowledge. - Evaluated corporate communications and government relations strategies. For example: reviewed public affairs plan of a major maquiladora manufacturer in the State of Coahuila and provided strategic recommendations for improvements. - Conducted research and prepared economic studies on various topics, such as a review of Mexico's… Show more - Managed public affairs strategies for Mexican and international clients that required economic and political analysis and extensive bi-cultural knowledge. - Evaluated corporate communications and government relations strategies. For example: reviewed public affairs plan of a major maquiladora manufacturer in the State of Coahuila and provided strategic recommendations for improvements. - Conducted research and prepared economic studies on various topics, such as a review of Mexico's competitiveness for Empresas Globales, an organization that represents the country's largest multinationals. Show less



Citi

• Mexico
• IT Services and IT Consulting
• 100 - 200 Employee

• Portfolio Risk Manager

  • Jul 1997 - Jun 2000

  México, Mexico - Managed credit portfolio from a cross-border, industry and corporate risk perspective in order to increase business efficiency and plan asset growth in well-defined directions. - Coordinated Citibank's support of the microfinance sector in Mexico, including an analysis of organizations that could potentially partner with the bank.



The G7 Group

• Latin American Strategist

  • Jul 1995 - Jun 1997

  - Advised prominent financial institutions in New York and Tokyo on political and economic risk in Latin America. - Provided written opinions on investment strategies and made financial market predictions for publication in the G7 Daily Briefing.



ECLAC

• Chile
• International Affairs
• 300 - 400 Employee

• Project Administrator

  • Jan 1992 - Jan 1993

  - Administered joint ECLAC-Inter-American Development Bank project concerning trade liberalization in the Western Hemisphere. - Contributed to writing a published paper on U.S. trade barriers affecting Latin American exports.