Amy Farrer
Marketing Manager at 5CORE- Claim this Profile
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Topline Score
Bio
Claudia Harraway
I would highly recommend Amy to anyone looking to further their business through marketing. Amy is an absolute pleasure to work with as well as hardworking, ambitious and super creative! During my time working with her, I witnessed Amy travel back and forth from two hotels each week (under the same ownership) and her drive to succeed was clearly seen through her energy and organisation for multiple projects at both hotels. Amy is an excellent addition to the team and any company would be lucky to have her!
Claudia Harraway
I would highly recommend Amy to anyone looking to further their business through marketing. Amy is an absolute pleasure to work with as well as hardworking, ambitious and super creative! During my time working with her, I witnessed Amy travel back and forth from two hotels each week (under the same ownership) and her drive to succeed was clearly seen through her energy and organisation for multiple projects at both hotels. Amy is an excellent addition to the team and any company would be lucky to have her!
Claudia Harraway
I would highly recommend Amy to anyone looking to further their business through marketing. Amy is an absolute pleasure to work with as well as hardworking, ambitious and super creative! During my time working with her, I witnessed Amy travel back and forth from two hotels each week (under the same ownership) and her drive to succeed was clearly seen through her energy and organisation for multiple projects at both hotels. Amy is an excellent addition to the team and any company would be lucky to have her!
Claudia Harraway
I would highly recommend Amy to anyone looking to further their business through marketing. Amy is an absolute pleasure to work with as well as hardworking, ambitious and super creative! During my time working with her, I witnessed Amy travel back and forth from two hotels each week (under the same ownership) and her drive to succeed was clearly seen through her energy and organisation for multiple projects at both hotels. Amy is an excellent addition to the team and any company would be lucky to have her!
Credentials
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Google Digital Garage: Fundamentals of Digital Marketing
GoogleJan, 2021- Nov, 2024 -
HubSpot Academy: Digital Marketing Certification
HubSpot AcademyOct, 2021- Nov, 2024
Experience
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5CORE
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United Kingdom
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Spectator Sports
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1 - 100 Employee
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Marketing Manager
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Feb 2021 - Present
• Building the brand style and maintaining consistency with creative social media posts to increase company awareness, communicating with potential customers and targeting specific audiences with Facebook ads.• Growing presence on Facebook with scheduled organic posts using Zoho Social and targeted paid ads and increasing post reach by sharing to local groups, resulting in greater engagement and brand awareness. • Creating and managing tailored marketing campaigns via social media channels and Google Ads, meeting business goals to increase volume of bookings, generating ROI. • Key player in communicating with potential customers, creating MQL's via email and phone, plus through targeted Mailchimp email marketing campaigns, regularly updating the contact database.• Demonstrating copywriting skills in creating content across the website, using keyword research for better SEO and Google ranking.• Forming partnerships with local organisations and industry individuals, boosting engagement and company profit.• Undertaking market research to understand competitor activity, formulate USP’s and build on our own product offering.• Designing all in-house marketing collateral in line with brand guidelines e.g., flyers, social posts, vouchers and business cards, using Canva and Adobe CC.
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E-Commerce Marketing Executive
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Jul 2020 - Jan 2021
Covering marketing duties at sister hotel, Holiday Inn Reading M4 Jct10, for interim period during recruitment process, as well as ad-hoc support to the team since starting my primary role at Crowne Plaza Marlow in September 2019. Managing both hotels at the same time by mirroring marketing activities and campaigns across the two properties. Covering marketing duties at sister hotel, Holiday Inn Reading M4 Jct10, for interim period during recruitment process, as well as ad-hoc support to the team since starting my primary role at Crowne Plaza Marlow in September 2019. Managing both hotels at the same time by mirroring marketing activities and campaigns across the two properties.
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Crowne Plaza® Hotels & Resorts
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United States
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Hospitality
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700 & Above Employee
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E-Commerce Marketing Executive
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Aug 2019 - Jan 2021
• Produced and scheduled relevant content on key social media channels using Hootsuite, undertaking paid advertising with Google Ads and boosted Facebook posts.• Streamlined email database imports by gathering data on a weekly basis to create targeted A/B test email campaigns.• Performed keyword searches to find high-ranking relevant 3rd party sites, increasing traffic referrals and improving SEO performance. Updated text, imagery and contact details regularly for accurate brand representation.• Managed company CMS and e-commerce ticketing system to promote upcoming events and special offers, increasing hotel revenue.• Trained 6 new team members at sister hotel with structured 1-1 sessions and regular phone / email support, as the sole marketing executive, working to tight timescales in a high-pressure environment.• Designed, maintained and replenished in-house collateral / digital and print advertisements using Adobe CC, Canva and Office 365 tools.• Gathered monthly reports on social listening, Google Analytics and external SEO performance to analyse areas to improve.
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CSSC
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United Kingdom
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Wellness and Fitness Services
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1 - 100 Employee
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Digital Marketing Assistant
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Jul 2019 - Aug 2019
• Proof reading, editing and re-structuring written content, plus sourcing and resizing imagery ready for publishing to website CMS for customer viewing.• Provided solutions to member login problems via email and phone communication, allowing members the ability to use the services effectively. • Proof reading, editing and re-structuring written content, plus sourcing and resizing imagery ready for publishing to website CMS for customer viewing.• Provided solutions to member login problems via email and phone communication, allowing members the ability to use the services effectively.
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Tesco
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United Kingdom
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Retail
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700 & Above Employee
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Customer Assistant
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Aug 2014 - Jul 2019
• Providing excellent customer service on the checkouts and shop floor across both Superstore and Express stores, providing solutions to problems politely and efficiently.• Organising products and rotating stock to reduce customer time spent in store, improving customer satisfaction.• Working overtime to provide support to the team and ease overall workload in busy periods of business. • Providing excellent customer service on the checkouts and shop floor across both Superstore and Express stores, providing solutions to problems politely and efficiently.• Organising products and rotating stock to reduce customer time spent in store, improving customer satisfaction.• Working overtime to provide support to the team and ease overall workload in busy periods of business.
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Thomas
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United Kingdom
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Human Resources Services
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200 - 300 Employee
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Operations Intern
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Sep 2015 - May 2016
• Provided creative solutions to promoting company stories with photography support at corporate events and conferences, plus shooting headshots of the management team for the brand-new website. • Performed administrative duties and support to the wider teams including creation of workbooks, reception support, stock control, research projects and inbox management.• Protected brand assets and enforced accurate reflection of the brand with quality control on company documents and presentations for external use.
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Education
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2016 - 2019
University of South Wales
Bachelor's degree, Photojournalism -
2013 - 2015
The Henley College
A-Levels, Photography, Psychology, English Literature & Language, Extended Project Dissertation -
2008 - 2013
Princes Risborough Secondary School
GCSE's, 7 A*-C Grades
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