Marketing Customer Experience Coordinator

• Mar 2023 - Present

Social Media Marketing Specialist

• Oct 2022 - Present

- Build marketing and growth strategy for clients: coordinate meetings, manage social media accounts, plan communications and content schedules, track analytics - Develop marketing assets (advertisements, presentations, graphics, videos, educational modules, email newsletters, copy) - Perform market research, identify opportunities for growth and partnerships - Build marketing and growth strategy for clients: coordinate meetings, manage social media accounts, plan communications and content schedules, track analytics - Develop marketing assets (advertisements, presentations, graphics, videos, educational modules, email newsletters, copy) - Perform market research, identify opportunities for growth and partnerships

Marketing and Communications Assistant

• Sep 2020 - Nov 2022

- Design communications and promotional materials following Queen’s Visual Identity guidelines (social media and web graphics, copy, presentations, newsletters, brochures, banners) - Collaborate to promote new equity-based scholarships, interactive on-campus and online events, and recruitment activities - Develop and review large scale email campaigns and online communications to over 50,000+ contacts, including reviewing email analytics to test and optimize email campaigns - Manage projects and communications with external vendors and agencies, including invoices, printing and shipments Contributed to a 14% increase in annual application numbers while pivoting to online recruitment strategy during COVID-19 pandemic Show less

Co-Founder

• May 2020 - Sep 2020

promovere is a career success platform that aims to increase employee engagement, retention, and growth through personalized career pathing, microlearning, and employee engagement. Unlike existing HR platforms, promovere is shifting away from the traditional workforce by prioritizing workplace flexibility, personal development and accommodating employees' ever-changing career trajectories. » 2nd Place, League of Innovators (LOI) National Innovation Challenge » Finalist, Queen's Innovation Centre Summer Initiative (QICSI) Pitch Competition, $10,000 recipient » QICSI program member through the Dunin-Deshpande Queen's Innovation Centre Show less

Communications and Social Media Assistant

• May 2019 - Apr 2020

In the Health Promotion Office, Student Wellness Services, Queen's University- Led digital marketing strategy and development of collateral for new campus-wide virtual health counselling program- Contributed to planning and delivery of programming, campaigns, events, workshops for targeted audiences- Collaborated with campus departments, clubs, and partners and prepared tailored knowledge translation materials- Provided student perspective to inform decision-making related to evidence-based health communications strategyI continued this role part-time after the summer while I finished my studies. I worked on the following:- Developed and managed social media campaigns and paid advertisements, including planning and analytics- Managed social media platforms, including supervision of content creator team and content submissions- Collaborated with student clubs interested in promoting health and wellness with student volunteer program - Managed projects with external vendors and agencies, including invoices, printing and shipments Show less

Communications, Marketing and Digital Projects Intern

• May 2018 - Apr 2019

I completed my internship with the Division of Student Affairs at Queen's University in two different offices: Career Services and the Student Experience Office. My projects included the following:- Developed and implemented annual strategic communications plans, research, and rollout schedules- Created communications and promotional materials (article pitches, web content, photographs, event promotions, social media campaigns and content)- Led and produced monthly campus-wide email newsletter with submissions from 15 campus departments and partners- Managed multiple project timelines and maintained organization while simultaneously working for two different offices - Led social media/outreach campaign regarding career wellness, wrote and produced a promotional campaign video Show less

Photographer

• Sep 2019 - Mar 2020

- Experienced in both professional and commissioned shoots including organized events, portraits and sports games - Photographed events such as: Queen’s Summer Orientation to Academics and Resources (SOAR), Queen’s Orientation Week, Queen’s Career Fair, Queen's Engineering and Technology Fair, Queen’s Healthcare Innovation Conference, Queen's Energy Conference, Queen's Climate Strike, Queen's Varsity Sports Games - Developed comprehensive understanding of Adobe creative suite including Photoshop and Lightroom Show less

Visitor Experience Attendant

• May 2017 - Sep 2017

During Canada's 150th year, I worked in Banff National Park and engaged with visitors from diverse backgrounds in popular day-use areas in the surrounding Banff area. This involved working as a team to educate visitors regarding the history of Banff National Park as well as providing information and recommendations, and handling situations regarding visitor experience and wildlife safety. During Canada's 150th year, I worked in Banff National Park and engaged with visitors from diverse backgrounds in popular day-use areas in the surrounding Banff area. This involved working as a team to educate visitors regarding the history of Banff National Park as well as providing information and recommendations, and handling situations regarding visitor experience and wildlife safety.

Assistant Junior Leader

• Jul 2016 - Aug 2016

Nature's Tracks Forest Play is an interpretive outdoor program for children with the aim of connecting children with nature, themselves and others. With this position, I was involved in the design, planning and implementation of each session. With this position I helped educate and connect youth with wilderness through nature based mentoring techniques and wilderness survival skills as well as story-telling, leading songs, creating and playing games and activities, and making nature crafts. In addition, I was responsible for identifying and managing hazards to maintain a safe environment. Show less

Assistant Produce Manager & Grocery Clerk

• Apr 2012 - Jul 2016

Laboratory Research Assistant

• Jul 2014 - Aug 2014

- Awarded the Heritage Youth Researcher Summer (HYRS) Program Scholarship with Alberta Innovates Health Solutions (AIHS). The opportunity is awarded to 22 high school students in Southern Alberta - Under mentor supervision, I performed hands-on scientific research in labs and research centres while assisting a University of Calgary PHD candidate with a project regarding the link between knee ACL reconstructive surgery and early-onset arthritis - Awarded the Heritage Youth Researcher Summer (HYRS) Program Scholarship with Alberta Innovates Health Solutions (AIHS). The opportunity is awarded to 22 high school students in Southern Alberta - Under mentor supervision, I performed hands-on scientific research in labs and research centres while assisting a University of Calgary PHD candidate with a project regarding the link between knee ACL reconstructive surgery and early-onset arthritis