Amy Dickson
Senior Communications Advisor, Public Affairs at Colleges Ontario- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
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Bio
Elisabeth Napolano
Amy is a talented PR professional and a great role model. I worked with Amy at Environics for many years on the same team. She is a true team player who I could always rely on to get the job done and deliver results. Amy is a strategic thinker, always looking for new ways to help her team and her clients and exceed their expectations. She is also genuinely nice and a great colleague all-around.
Laura Butcher
Amy is a team player who knows how to get results. I could always count on Amy to be passionate about helping our clients tell their stories in unique and interesting ways. Amy is never afraid to ask questions, suggest new ideas, or bring fresh perspectives to her work. She is a valuable part of every team she is on.
Elisabeth Napolano
Amy is a talented PR professional and a great role model. I worked with Amy at Environics for many years on the same team. She is a true team player who I could always rely on to get the job done and deliver results. Amy is a strategic thinker, always looking for new ways to help her team and her clients and exceed their expectations. She is also genuinely nice and a great colleague all-around.
Laura Butcher
Amy is a team player who knows how to get results. I could always count on Amy to be passionate about helping our clients tell their stories in unique and interesting ways. Amy is never afraid to ask questions, suggest new ideas, or bring fresh perspectives to her work. She is a valuable part of every team she is on.
Elisabeth Napolano
Amy is a talented PR professional and a great role model. I worked with Amy at Environics for many years on the same team. She is a true team player who I could always rely on to get the job done and deliver results. Amy is a strategic thinker, always looking for new ways to help her team and her clients and exceed their expectations. She is also genuinely nice and a great colleague all-around.
Laura Butcher
Amy is a team player who knows how to get results. I could always count on Amy to be passionate about helping our clients tell their stories in unique and interesting ways. Amy is never afraid to ask questions, suggest new ideas, or bring fresh perspectives to her work. She is a valuable part of every team she is on.
Elisabeth Napolano
Amy is a talented PR professional and a great role model. I worked with Amy at Environics for many years on the same team. She is a true team player who I could always rely on to get the job done and deliver results. Amy is a strategic thinker, always looking for new ways to help her team and her clients and exceed their expectations. She is also genuinely nice and a great colleague all-around.
Laura Butcher
Amy is a team player who knows how to get results. I could always count on Amy to be passionate about helping our clients tell their stories in unique and interesting ways. Amy is never afraid to ask questions, suggest new ideas, or bring fresh perspectives to her work. She is a valuable part of every team she is on.
Credentials
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Credly Member (Credly)
CredlyMar, 2016- Oct, 2024
Experience
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Colleges Ontario
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Canada
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Higher Education
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1 - 100 Employee
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Senior Communications Advisor, Public Affairs
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Jul 2021 - Present
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Manager, Media Relations and Communications
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Jun 2015 - Jul 2021
• I develop and execute proactive plans for promoting Colleges Ontario’s news and opinions in the media, develop relationships with media who report on post-secondary education and on issues affecting higher education, and act as the primary contact for media inquiries. I also act as spokesperson, when appropriate.• I am the writer and editor of the organization's monthly e-newsletter, which is sent to thousands of college staff, government officials and public and private sector employees and CEOs. I recently re-designed and modernized the newsletter. I am also responsible for stakeholder-directed materials including, but not limited to, news releases, letters to the editor, op-eds, blog posts and other earned media, reports, key messages, fact sheets promoting the sector’s advocacy priorities and speaking notes.• I create and implement innovative ways to interact with target audiences, including influencers, on social media. I spearheaded the expanded use of all of our organization's social media platforms, and am responsible for our orgaization's, as well as our president's, social media strategies. I was also instrumental in bringing in analytics tools, which I use to track and assess success. Show less
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Environics Communications
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Canada
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Consultant
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Jan 2011 - Jun 2015
• Counseled a variety of technology and entertainment-focused B2B and B2C clients, providing strategic direction on issues, media and stakeholder relations. Clients included, but was not limited to, CSA Group, CA Technologies, Netflix, Palm, Kijiji, PayPal, Grand & Toy, CenturyLink and Adconion.• Developed, managed, executed and evaluated communications plans and strategies on budget• Oversaw research strategies to support PR campaigns• Planned and implemented integrated marketing, communications and digital campaigns • Wrote and edited client materials including news releases, media advisories, key messages / Q&A documents, backgrounders, speeches, and online/social media content• Planned, executed and evaluated events, including customer and media appreciation events, news conferences and conference press tours• Oversaw influencer programs• Worked on bringing in new business leads, pitching new business • Managed industry award submissions from start to finish (including a win for National Campaign of the Year, CPRS, among others) Show less
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Consultant
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Dec 2007 - Jan 2011
• Supported team strategies and PR planning• Helped develop, execute and evaluate communications campaigns• Aided in program evaluation, including publication reports• Relationship building with key media/social media contacts• Planned and implemented client social media platforms• Wrote and edited client materials including news releases, media advisories, key messages / Q&A documents, backgrounders, speeches, and online/social media content• Created and submitted successful industry award entry submissions Show less
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Account Coordinator
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Apr 2006 - Nov 2007
• Managed the compilation and creation of full year PR reports, including ad value, tone, and media hit details, as well as quarterly and campaign reports• Pitched media on a variety of timely topics• Supported team activities for multiple B2B and B2C technology/mobile clients• Proofread media materials• Supported the creation of successful industry award entry submissions
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Sun Life
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Financial Services
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700 & Above Employee
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Communications Coordinator
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Mar 2004 - Jul 2005
• Aided in the creation and dissemination of media materials, and worked on version control of news release drafts • Liaised between various departments on behalf of senior staff (legal, IR) • Maintained media contacts database, developed ongoing relationships with key media • Supported the development of the quarterly reports, AGM and annual reports • Worked with senior staff to identify issues and effectively communicate to key stakeholders • Aided in the creation and dissemination of media materials, and worked on version control of news release drafts • Liaised between various departments on behalf of senior staff (legal, IR) • Maintained media contacts database, developed ongoing relationships with key media • Supported the development of the quarterly reports, AGM and annual reports • Worked with senior staff to identify issues and effectively communicate to key stakeholders
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Education
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1996 - 2001
York University
Hon. BA, Psychology -
2005 - 2009
Ryerson University
Post-Graduate Certificate, Public Relations
Community
